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Marco Lopez

Marco Lopez

Graphic Designer

Followers of Marco Lopez552 followers
location of Marco LopezSan Pedro Sula, Cortés, Honduras

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  • Timeline

  • About me

    Miller Lite Brand Manager - Distribuidora Solis S.A.

  • Education

    • Universidad Camilo José Cela

      2019 - 2020
      Master's degree Commercial Management & Marketing Master

    • Universidad Católica de Honduras 'Nuestra Señora Reina de la Paz'

      2003 - 2007
      Engineer's degree Computer Science Computing science engineer

    • EUDE Business School

      2019 - 2020
      Postgraduate Degree Digital Marketing

  • Experience

    • Diario La Prensa

      Sept 2006 - Feb 2007
      Graphic Designer

      Graphic Designer for Diario Deportivo Diez

    • Cervecería Hondureña

      Aug 2007 - Jun 2018

      Plan, develop strategies and expose guidelines for the execution of all activities in POC at the national level, be the contact in the country for the planning and strategic execution of On Premise channels.Plan, coordinate and communicate to the sales area in order to ensure the efficient implementation of POP material aligned to each commercial strategy.Lead the communication with the Creative Agency to create attractive materials that generate impact and desire in the path of purchase.Monitoring of the process of selection, purchase, transit, arrival and assignment in time of POP material, promotional items and brand elements to the country.Ensure the correct implementation of strategies at the point of sale according to brand / channel alignment.Develop practical and efficient execution guides.Identify opportunities based on consumer insights.Develop guidelines to generate incremental volume through attractive promotions with suitable brands and correct packs at the POC. Show less

      • Trade Marketing Specialist

        Jun 2015 - Jun 2018

      • Contact Center Functional Administrator

        Aug 2008 - Jun 2015

      • Help Desk Coordinator

        Jan 2008 - Aug 2008

      • Help Desk Agent

        Aug 2007 - Jan 2008

    • Miller Lite Honduras

      Jul 2018 - now
      Brand Manager

      Design of strategic plans that generate brand value, growth and profitability.Develop volume opportunities through consumer-oriented promotions.Design communication plans attached to the global Brand and the role of the brand in the local market.Design and management of the total budget of the brandExecution of Media Plan in main media.Define exposure strategies in social networks.Execution of ATL, BTL, TTL plans, Events, Sponsorships and Brand Experiences.Insights analysis to interpret trends and opportunities.Deploy brand strategies aimed at volume development with the commercial team.Optimize the market position of the brand and ensure financial returns Show less

    • Monkey Garage

      May 2022 - now
      Independent Business Owner

  • Licenses & Certifications

    • Microsoft Project

      New Horizons Computer Learning Centers
      Jun 2011

    • Global Brands Way

      SABMiller

    • Social Media Relevance

      Activa! Solutions

    • Interaction Administrator 4.0

      Interactive Intelligence
      Feb 2013

    • Dialer Certified Administrator

      Interactive Intelligence
      Feb 2013

    • Trade Marketing Insights

      SABMiller

    • Microsoft Excel Intermedio

      New Horizons Computer Learning Centers
      Jun 2012

    • Effective Facilitator

      Universidad Tecnológica Centroamericana

    • Trade Marketing Fundamentals

      SABMiller

    • Marketing Online & Community manager

      Universidad CEU Cardenal Herrera

  • Honors & Awards

    • Awarded to Marco Lopez
      I will deliver award - Miller Lite BBQ season 2019 Molson Coors Beverage Company Sep 2019 Brand Turn AroundDisruptive executionWorld class execution of the global toolkitInternational brand credentialsLocal market relevance and impact generator.High level of relevance and local engagement.
    • Awarded to Marco Lopez
      Best Practice Award Molson Coors Beverage Company Sep 2018 Best Grilling activation
    • Awarded to Marco Lopez
      Leading Lite Awards - Miller Lite Get into the Game - American Football Miller Lite Global Team Apr 2016 BTL Execution.Visibility.World-class execution of the global toolkit with high level of relevance and local engagement.Premium and consistent activation with significant results relative to previous Miller Lite campaigns.Generation of consumer preference, loyalty, differentiation to competition, reinforcing premium and international brand credentialsLocal market relevance and impact generator.