
Hilary Baker
Pricing Specialist

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About me
Managing Director @ Food Industry Executive | Staffing Hub
Education

Grandville High School
2005 - 2009Activities and Societies: National Honors Society, Symphony Orchestra, Pit Orchestra, Audio/Video My education at Grandville High School consisted of many AP courses, including U.S. Government, Economics, English, and Music Theory. All four years I fervently studied music -- specifically violin performance. Also, it was here I discovered my passion for films and filmmaking,which led me to focus on the subject in college.

Western Michigan University
2009 - 2012Bachelor's Degree Film, Video, and Media Studies 3.9 GPAActivities and Societies: Alpha Lambda Delta, University Chamber Strings As a student at Western Michigan University, I studied film theory, criticism, and production. My broader scope of education was on communications, where I also focused on literature, writing, and interpersonal communications. I continued my music education informally as part of the University Chamber Strings.
Experience

Old Navy
Oct 2007 - Nov 2013Pricing SpecialistThe most recent position I held at Old Navy was the pricing specialist position. I was responsible with maintaining consistent signage and compliant marketing throughout the store. I delegated a team of 5-10 people to put up signs, build/place marketing materials, and mark down product reduced in price. In addition to guiding our marketing team, I was responsible for being the Leader on Duty and was available to assist all cashiers, sales floor associates, logistics associates, and fellow leaders. Prior to that, I specialized in merchandising/stocking product. On a daily basis, I had to come up with creative solutions regarding what would sell, why product was better or worse in a certain location, and how projects were going to be completed in a timely matter. As a women's merchandiser, I managed a team of about 20 employees. As a sales associate, I completed basic tasks such as cash register transactions, fitting room attending, and sales floor recovery. Show less

Public Media Network
Jan 2011 - Apr 2011InternAs an Intern at PMN, I was able to produce, direct, shoot, and edit all of my own projects. I was sent to local seminars and sporting events to capture the action. After it was competed, it would then air on the public access channel in Kalamazoo. I was even given the opportunity to direct a live broadcast of the KWings Pink Ice game.

Western Michigan University
Jan 2012 - Dec 2012Lab AttendentWorking at Western Michigan University's College of Arts and Sciences aided in my education in communications. I frequently answered phone calls from both students and faculty to aid in minor troubleshooting. In the event the problem could not be solved over the phone, I filled out detailed work orders and alerted the IT staff on duty to promptly attend to the issue. Furthermore, I was responsible for the cleanliness of our computer labs, answer any student or faculty's questions about technological equipment, and regulate the flow of traffic in and out of the labs. Show less

Victoria's Secret
May 2012 - Oct 2012Sales Support AssociateAs a sales support associate, I worked early morning shifts to receive shipment, process product, and merchandise. I also worked to maintain organization and cleanliness of the back of house. Customer service duties included: Interacting with customers, answering questions, and making sales both on the floor or in the fitting room.

Total Sports Entertainment
Oct 2012 - Dec 2012InternTSE is paired up with the K Wings hockey team in Kalamazoo, MI. As an intern, I had a responsibility to operate cameras, graphics, replay, or the switcher for live sporting events.

TriMedia Environmental & Engineering Services
Mar 2014 - Sept 2017As the marketing manager at TriMedia Environmental & Engineering, I was focused on providing high-quality professional services across the Midwest and country. In this role, I led B2B marketing efforts, creating engaging written and visual content in digital and print mediums. One of my most fulfilling projects was a complete website redesign and long-awaited switch to a CMS, which I had the exciting opportunity to spearhead. In addition to my design and development work, I developed and managed inbound marketing campaigns, attended trade shows, and guided client communications. My goal as an in-house marketer was to ensure each and every piece that went out the door aligned with TriMedia's brand vision. Before joining TriMedia, I worked for Gap, Inc. I was grateful to work for a large company dedicated to their consumers, who I got to delight on a daily basis with great service and fun products. It was there I learned invaluable communication skills and the impact branding can have on customer satisfaction and the bottom line. Show less At TriMedia Environmental & Engineering Services, I assisted with emergency response operations for one of the largest inland oil spills in the Midwest's history. I conducted the following in response to an oil release in the Kalamazoo River: Scheduling for TriMedia and other contractors' environmental field staffMaintained detailed records of water quality monitoring and air particulate dataCompleted weekly MDEQ and EPA work ordersEnsured efficient communication between various contractors, the client, and myselfAdditionally, I completed office administration tasks for TriMedia Environmental & Engineering Services in Marshall, MI. Show less
Marketing Manager
Dec 2016 - Sept 2017Social Marketing & Brand Communications
Oct 2014 - Sept 2017Administrative Assistant
Mar 2014 - Oct 2014

Degreed
Apr 2014 - Mar 2015Blog WriterIn this position, I regularly contributed to Degreed's blog. On a weekly basis, I produced a minimum of three educational article with a specialization in science and technology and arts and culture. Each article required varying amounts of research and formatting to be conducted, and each post had to be created with SEO in mind. After publication, promoted the posts via social media channels.

Food Industry Executive
Jan 2017 - nowI help our partners grow faster by helping them reach top food industry executives with our industry-leading digital publication. Food Industry Executive is a top digital resource that focuses on the future of the food industry.In today’s changing market, it’s vital for food industry executives to keep up with the trends that matter most to them.Food Industry Executive is a trusted source for food processors and their suppliers to gain insights on the latest industry trends, workforce challenges and solutions, technology, and more news that keeps businesses ahead of the curve.As a one-stop digital hub for food industry professionals, Food Industry Executive is a go-to resource for information about upcoming trade shows, virtual events, and webinars, top equipment and software suppliers, and unique industry research. Show less
Managing Director
Oct 2024 - nowDirector of Strategic Growth
Aug 2020 - Oct 2024Contributing Editor
Jan 2017 - Aug 2020

The Growth Co. ™
Sept 2017 - nowHelping companies grow faster.
Director of Strategic Growth
Aug 2020 - nowContent Genius
Sept 2017 - Aug 2020

Staffing Hub
Jan 2021 - nowStaffing Hub is a leading digital resource that provides the latest staffing industry intelligence.Today’s labor market is changing more rapidly than ever before, so it’s vital that staffing executives stay on top of the trends that matter most.Staffing Hub is a trusted resource, providing timely news coverage, insightful podcast episodes, useful rticles, and more that helps staffing industry professionals stay ahead of the curve.When you advertise with Staffing Hub:1. Your content will be seen by staffing executives and recruiters.2. You’ll build lasting partnerships and connections.3. You’ll grow your business faster. Show less
Managing Director
Oct 2024 - nowDirector of Strategic Growth
Jan 2021 - Oct 2024

Staffing Referrals
Jul 2021 - nowDirector of Strategic Growth
Licenses & Certifications
- View certificate

Inbound Certification
HubSpotSept 2015 - View certificate

Small Business Marketing Fundamentals
LinkedInOct 2016 
Hubspot Inbound Certification
HubSpot AcademySept 2017
Content Market Certification
HubSpot AcademySept 2017
Honors & Awards
- Awarded to Hilary BakerScholar Award School of Communications Feb 2013 Based upon my academic achievements during my time at Western Michigan University, the faculty in the School of Communications chose me to receive a Scholar Award for the 2012-13 academic year. It is among the highest honors to be bestowed upon an undergraduate in the School of Communications.
- Awarded to Hilary BakerPhilo Award Dayton Access Television Aug 2011 I was awarded this for the work I did through the services of Public Media Network. I was awarded the Philo for a festival I covered featuring the Wellspring Dance Company. I was credited as director, cinematographer, and editor.
Volunteer Experience
Volunteer
Issued by WGVU on Nov 2012
Associated with Hilary BakerVolunteer
Issued by Capital City Film Festival on Apr 2015
Associated with Hilary BakerVolunteer
Issued by Capital City Film Festival on Apr 2016
Associated with Hilary BakerVolunteer
Issued by Capital City Film Festival on Apr 2017
Associated with Hilary Baker
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