Giridhran Palani

Experience

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  Educational Institution

  Jan 2014 - Dec 2019

  Freelance Master of Ceremonies

  Sunway Putra Mall Shop, Spin and Win Campaign (2018)R.B. Zicon Snd Bhd L.O.L Surprise Fashion Show (2018)R.B. Zicon Snd Bhd Surprise Wonderland Event (2018)Sunway Putra Mall Mid-autumn Festival (2018)Sunway Putra Mall Christmas Event (2017)Cinema Online Roadshow, Main Place Mall (2016)Charlene weds Kumar, wedding event (2016) Manipal Medical College Orientation Emcee (2015)MCKL Orientation Ball (2014)Working experience as a freelance emcee learning to;• Manage audiences demographics at events• Negotiate contracts and arrangements for events• Improve speaking skills to cater for various events• Writing scripts for events• Building contacts for networking Show less

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  TahanUni @ Cilisos

  Jul 2016 - Mar 2017

  Freelance Writer

  2 Published articles under TahanUni, subsidiary of Cilisos online news. • I’m a Monash student who kena cancer at 19! Heres 5 things I learnt.• Really enough meh? 5 best way M’sian students can invest their duit raya this year!Working experience as a writer for a year learning to;• Manage audiences demographics• Write credible and cited articles• Building contacts for networking

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  Sunway Medical Centre

  Nov 2018 - Jan 2019

  Laboratory Intern

  In the 2 months of internship here I was given the chance and responsibility by many of my senior laboratory staff to carry out procedures that most interns were not given the chance to do. This included maintenance of some of the most important machines in the lab as well as carrying out complicated lab tests. I managed to build my networking with the senior lab staff as well as gain their insight towards the working world and even build relationships with them.Working experience as a laboratory intern for 2 months learning to;• Run basic laboratory tests in all departments such as Haematology, Microbiology, Biochemistry, Fluid & excretion, Blood bank, Cytology, Pathology, Molecular Biology and front desk.• Understand laboratory standards and procedures as well as documentation and filing of reports and data.• Manage and maintain laboratory equipment including multi-million dollar machines.• Interact with various lab staff from different departments and hospital staff. Show less

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  Human Inc

  Nov 2019 - Aug 2020

  Associate Consultant

  Actively involved in many areas and honed skills in:• In-depth market and client research• Extensive project management experience• Proposal writing and development experience• Hands on stakeholder management with internal andexternal parties• Experience in innovation with CX and EX space through clientprojects

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  Digi Telecommunications

  Sept 2020 - Mar 2022

  Directly reporting and working with the Chief Marketing Officer• Process Enhancements and Documentation for the 3 Main Digi-X Digital Products with the Customer Success Team. • Managed User Access Matrix Development and Content Transfer for Customer Service Knowledge Portal Enhancement• Launched multiple major campaigns with the Customer Go-To Market Team including the Digi Raya Campaign, Customer Lifecycle Management Enhancement Campaign and 3G Sunset Campaigns.• Team Lead both the Digi-X and Digi Marketing Employee Engagement Survey Team.• Team Lead in Programming of HelpHero for altHR in order to increase CX.• Team Lead in Revamping of FAQ for OMNI and altHR to improve content and SEO. Show less

  • Commercial Go To Market Strategist, Customer Value Management

    Sept 2021 - Mar 2022

  • CXO Apprentice, CMO Office

    Sept 2020 - Sept 2021
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  StoreHub

  Mar 2022 - Aug 2023

  Growth and Acquisition Specialist

  Growth and Acquisition Specialist reporting directly to the Head of Marketing. Looking into the planning and strategy of our core products.• Project Manager of major product growth campaigns involving delivery applications and QR payment/ordering adoption with up to 20% conversion rate• Project lead in merchant engagement initiatives including processanalysis and revamps• Leading and assisting in the development, strategy, execution and analysis of growth and acquisition campaigns• Data and trend analysis on customer database to derive pain points and strategize effective solutions Show less

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  MoneyLion

  Aug 2023 - Aug 2024

  Senior Lifecycle Executive

  Leading lifecycle marketing strategy across 4 major products (Onboarding, Consumer Marketplace, Budgeting and Auto-insurance) managing a pod of 4 members. Reporting to key stakeholders (CTO, CMO and VP's) locally and in the US.• Lead in strategizing new onboarding journey and drop-off journey that increased conversion by 20%• Project lead in implementing strategies such as strategic cohort expansion, marketing channel expansion and A/B testing that increased monetization by 50%• Increased cost savings through optimization of lifecycle journey touchpoints across multiple portfolios without compromising on revenue• Increased rolling average of app downloads by 10% through strategic targeting and messaging• Lead in establishing new end to end drip journeys for new portfolios to increase product adoption• Maintaining lifecycle journey efficiency through data analysis using platforms such as Iterable and Amplitude Show less

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  Ryt Bank

  Aug 2024 - now

  Lifecycle Marketing Manager

  Leading the Lifecycle Marketing division and preparing for the launch of Malaysia's next big digital bank. Establishing essential lifecycle marketing journeys and working with key stakeholders across Product, Operations, Customer Service and Brand teams to optimise our marketing funnels.