Faisal Masud

Experience

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  British Council

  May 2011 - May 2013

  Senior Invigilator

  • Preparing seating plans for the candidates of GCE and ACCA.• Making sure of all the resources needed during exam timings.• Respond to different inquiries.• Supervising the examinations and invigilators.• Responsible for filling procedures for quality assurance.• Verifications of the candidates before and during exams• Monitor and control the exam venue.

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  CFE Group of Colleges

  Jun 2011 - Aug 2011

  Internee

  * Preparing CPRs (Class Progress Reports) and CDRs (Class Duration Records) on daily basis. * Preparing monthly reports for parents and posting them respectively. * Supervise incoming / outgoing calls, correspondence and filing. * Control of printing, photocopying, filing and scanning. * Monitoring inventory, office stock and ordering supplies as necessary. * Updating & maintaining the holiday and absence records of staff. * Setting up and coordinating meetings. * Contacting parents via phone for the admissions and performance updates. Show less

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  Asia Foam

  Jun 2013 - Oct 2015

  Marketing & Product Executive

  • Carrying out marketing researches & competitor analysis (sanitary, electronic and foam industry).• Coordinating with the design agency in development of desired promotional elements.• Product and marketing vendor management in align with company objectives and competition.• Coordination with creative and media agency for efficient product development and marketing element designs.• Designing and execution of key marketing material (Giveaway & POS material).

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  RD, Ruba Digital PVT. LTD.

  Sept 2015 - Feb 2019

  Senior Marketing Executive

  • Partnering with management to develop annual marketing plans and implement marketing initiatives to increase market share. • Developed and implemented interactive marketing schemes that attracted customers.• Creating and maintaining current supplier database for the department including marketing material, promotional material, events and corporate branding.• Handling BTL activities of the company.• Manage Promotional programs for assigned customers.• Created marketing themes and messages consistent with the brand. • Analyzed clients and opportunities to target marketing on areas that will realize best ROI. • Assisted Marketing Manager in development and monitoring of marketing budget. • Be fully involved in the execution of events with the event coordinator; Assist with the coordination of event logistics as required.• Ensure communication and regular report-backs to the different hubs within the marketing department.• Assist with the production and distribution of all communication material in line with the company’s requirements.• Vendor management (Marketing & Product vendors).• Agency management (Creative & Media Agencies). Show less

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  Megaplus Pakistan - Philips

  May 2019 - Mar 2020

  Marketing Specialist

  • Responsible for online content update and achieving sales target (Achieved 13Million PKR sale during 2019 Q4 on Daraz)• To develop and deliver creative marketing campaigns.• Preparing, planning and managing the publication of all publicity material• To include the delivery of appropriate mix of print, advertising, distribution, sales promotions, digital and social marketing.• Liaising with senior members of the program team including reporting on campaign plans, marketing activity and execution.• Production of all training materials (handouts, presentations and other documentation) Show less

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  Cinepax

  Mar 2020 - Jan 2021

  Assistant Marketing Manager

  • Assisting Senior Marketing Manager to develop and implement social & digital media strategy & campaigns.• Evaluating social media insights to guide future social media campaigns and tools for effective utilization.• Publishing social media content across social media channels including Facebook, Instagram, Twitter, Linkedin and Youtube and drive maximum reach & engagement.• Stay connected & address customer queries on regular basis in coordination with relevant department & site teams.• Planning and monitoring the ongoing company presence on social media and implementing strategy to maintain position over competitors.• Development & managing liaison with different brands to generate social media mileage and ultimate revenue leads.• Liaison with key e-commerce brands like Daraz, Goto & Careem for organic traffic generation and conversions. Show less

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  The Superior Group

  Jan 2021 - Dec 2022

  Assistant Marketing Manager

  • Launching University & College admission campaigns of over PKR 50 Million implementing thematic campaign using 360-degree tools.• Penetrated new market segments through launching new programs including School of Culinary Arts & School of Arts & Design.• Turned Superior University positive perception through uplifting social media presence to 3rd position from 5th position. • Revamping of Superior University identity with effective brand positioning for positive brand perception. • Achieving university, college & school social & digital media top positions with respect to same tier competition in terms of reach & engagement (monthly growth by 75%) • Working closely with liaison brand teams to develop marketing & brand plans, budget approvals & utilization along to ensure execution of merchandizing and advertising including TV, Print and digital. • Implementation of latest digital media tools for extended & vast digital reach Show less

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  Confidential

  Dec 2022 - now

  Manager Marketing and Operations

  • To develop and execute marketing campaigns across various channels to drive brand awareness and grow conversion.• Conducting market research and analyzing consumer trends to identify opportunities for brand growth and expansion.• Collaborate with cross-functional teams, such as design, creative and sales to ensure marketing initiatives align with overall brand objectives.• Build and maintain strong relationship with department heads and external partners including suppliers, distributors and retailers.• Monitor and analyze market and competitive activities, providing insights and recommendations to the directors for informed decision-making.• Ensure brand consistency and integrity across all marketing material, ensuring they reflect the brand’s values, aesthetics and target audience. Show less

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  FANAVI Accounting And Bookkeeping

  Sept 2024 - now

  Marketing Manager

  Formulating the marketing and promotional strategic direction of the company in line with the overall vision and mission