Daniel Li

Experience

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  Infineon Technologies

  Jul 2010 - Mar 2011

  Process Engineer
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  Business Operations & Technology

  Apr 2011 - Jun 2013

  Junior Associate
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  InterChina Consulting

  Jul 2013 - Dec 2014

  Strategy Consultant

  An international strategy and M&A consulting firm with 20 years track record in China, focusing on China market entry and growth strategy for MNCs as well as M&A advisories.Conducted over 10 projects in manufacturing covering various topics in marketing strategy, including market opportunity assessment, feasibility study, market entry strategy, market growth strategy, M&A target screening, etc.

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  Arthur D. Little

  Jan 2015 - Oct 2017

  Consultant

  Focus on market strategy consulting in automotive sector; support business development, responsible for work streams independently in projects

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  Lynk & Co

  Oct 2017 - Jan 2021

  BEV Product Planning

  Take overall responsibility of Lynk&Co's electric vehicle product planning, including:1. BEV portfolio planning, covering market opportunity analysis, portfolio analysis, and product line-up proposal;2. New product concept pre-study: lead cross-department team members to complete the analysis of market opportunity, target customers, competitors, product positioning, competition strategy, pricing, volume, powertrain, styling, technical and financial feasibility, etc.

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  GEELY

  Jan 2021 - now

  BEV Product Planning Senior Manager

  • Responsible for ZEEKR BEV portfolio planning, covering retail and mobility, China and oversea market, managed cycle plan and regular reported on Product Strategy Committee• Responsible for new BEV product pre-research, developed product concept based on market needs and technical feasibility. Product concept incl. positioning, core competitor, powertrain, pricing, volume plan, unique selling points, key attributes etc.