Zara P.

Experience

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  The University of Sheffield

  Sept 2019 - Jul 2020

  Inclusion Officer

  • Represent students in matters relating to opportunity equalities.• Initialising Journalism-related presentations (talks, documentary screenings, networking events).• Organising social events (Freshers' week and other student activities).• Delivering presentations to committee members to encourage diversity initiatives.• Safeguarding and representing student's interests

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  Forge Radio

  Nov 2019 - Oct 2020

  Radio Presenter

  • Promoting the show through social media through the use of snippets and teasers: Facebook and Instagram.• Discussing varied content to try to entertain a range of listeners.• Ability to present live and solve any unexpected problems quickly.• Development of performance skills and clear vocalisation.

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  Reach plc

  Jun 2021 - Mar 2022

  Reporter

  WalesOnline reporter covering Cardiff.• Pitching and writing three stories daily to tight deadlines, attracting 30,000 views a day.• Using tools like Google Alerts, Trends, Chartbeat and CrowdTangle to view trends and influence stories.• Using search engine optimisation and local marketing to grow traffic.• Using analytics and insights to influence and review content created.

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  Welsh Women's Aid

  Mar 2022 - Jun 2023

  Community Engagement Officer

  • Develop and implement strategies to build strong relationships with underrepresented communities including ethnic minorities, the LGBTQ+ and the deaf community. • Organise, host and attend community events, meetings and activities to promote our initiatives.• Create and distribute marketing and informational materials and updates to keep communities informed.• Foster partnerships with local businesses, nonprofits, and other stakeholders to support projects.• Maintain an active presence on social media and other digital platforms to engage with the community. Show less

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  Meningitis Research Foundation

  Jun 2023 - now

  Digital Community Officer

  • Responding to queries about meningitis, vaccines and research via the helpline, email, live chat and social media.• Creating and implementing new ways to increase our support and awareness outreach to the wider community.• Engaging with audiences on LinkedIn, Facebook, Twitter and Instagram through tailored social listening (including using Boolean keywords) and initiating conversations around meningitis.• Managing social media platforms and creating diverse content that aligns with our values and goals.• Supporting and developing media campaign activity, including asking buildings across the UK to light up for World Meningitis Day.• Collaborating with influencers and other charities/organisations to create media opportunities, publicise the charity's work, and develop loyal Ambassadors and supporters.• Monitor media coverage and analyse public perception to inform social media strategy.• Track and report on the effectiveness of campaigns and communications activities. Show less