Cara Yoder

Experience

• 

  Indiana Daily Student

  Jan 2017 - May 2019

  Developed multi-media marketing campaigns for local businesses and promote in-house eventsDesigned and deployed responsive website to create a user-friendly experience and increase traffic to the Indiana Daily Student websiteTrained new designers and assisted coworkers in troubleshooting problems Produced high quality web and print advertisements for local businesses and develop self-promotional campaignsOrganized biannual housing fair with an average of 30 vendors representing hundreds of properties to help several hundred students find places to live

  • Design Manager

    May 2018 - May 2019

  • Designer

    Jan 2017 - May 2018
• 

  Global Gifts Indy

  Jun 2017 - Aug 2017

  Marketing Intern

  Worked with brand assets to create in-store signs promoting products and artisans' storiesDesigned Mass Ave. sandwich board every other week

• 

  Cognizant

  Jul 2019 - Jun 2024

  Build five to ten emails per week for up to eight Salesforce Marketing Cloud clients in various industries, ensuring emails are desktop and mobile responsive, render well on all major email providers, display personalized and dynamic content using AMPscript and are accessible without images.Create both templatized and custom front-end web pages such as preference centers, informational pages, and forms, utilizing local style guides and existing libraries such as bootstrap.Contribute to project and campaign accounts as the lead email developer by training team members on account processes, leading client discussions related to email development, creating documentation on build processes, and providing recommendations on best practices.Manage audiences stored in data extensions; create and deploy email sends in Journey Builder, Automation Studio, Salesforce Sends, and User-Initiated Sends; monitor deployments; and pull send reports. Show less Create customized emails, templates, content libraries, and web pages reaching segmented customer groups to deliver a personalized marketing experience.Advise clients on email design best practices to develop messages that display well on major email providers, are accessible without images displayed, and responsive on desktop and mobile devices.Self-review, peer review, and assist with email QA for rendering across twenty email platforms, grammar and spelling, accurate link and parameter tracking, and adherence to email best practices. Show less

  • Senior Email Developer

    Jan 2024 - Jun 2024

  • Consultant, Email Developer

    Jun 2021 - Jan 2024

  • Associate Email Developer

    Jul 2019 - Jun 2021
• 

  Orr Fellowship

  Jul 2019 - Jun 2021

  Orr Fellow

  Collaborate with Diversity and Inclusion and Fellow and Alumni Engagement teams to plan monthly events including discussions on politics in the workplace and the history of PrideDesign templates for daily facts, single-sheet guides, and manuals to educate fellows and provide easily accessible diversity and inclusion resourcesWrite content for Orr alumni newsletter, that sends every two months, to inform alumni network of Fellowship events

• 

  OPENLANE

  Jun 2024 - now

  Senior Email Marketing Specialist