Cameron Spark

Experience

• 

  Victory Volleyball Academy

  Oct 2010 - Dec 2010

  Sports Marketing Intern

  As sports marketing intern, was responsible for developing the new Victory Adult Sports Leagues; co-ed, adult, recreational week night sports leagues. Responsibilities included:• Market research of existing direct and indirect competition• Demographics research to identify profitable potential markets• Developing a website• Developing and implementing both external and in-house marketing strategies• Acquiring field and facility permits

• 

  Not So Pro Sports

  Feb 2011 - May 2013

  Toronto Manager

  As Toronto Manager, was responsible for overseeing all aspects of Not So Pro’s Toronto sports leagues, tournaments, parties, adventure trips, etc. Responsibilities fell into three categories:Marketing and Business DevelopmentPrimary role consisted of growing the business through customer retention, new customer acquisition and maximization of revenue. This was achieved by:• Providing top of the line service delivery (see Customer/Client Experience and Operations)• Developing and implementing a social media presence aimed at improving and increasing client engagement with our brando Creating and managing Facebook, Twitter and YouTube accounts, with a distinct, yet integrated, strategy for each platformo Improving the company website to ensure ease of use for current and potential clientso Effectively showcase our programs and service offerings through the use of pictures, videos and news stories• Financial analysis of leagues to maximize revenueCustomer/Client Experience• Ensuring positive customer experiences and dealing with questions and complaints promptly and effectively as the main point of contact for all of our clients• Communicating with sponsors and partners, as well as seeking out potential new sponsorship and partnership opportunities that fit well with our client demographic to maximize benefit to all partiesOperations• Running all aspects of Toronto leagues consisting of, but not limited to, securing permits, handling team registrations, communicating with school staff, mediating disputes• Running all aspects of Summer Beach Tour Tournaments (see Tournament Co-ordinator below for details)• Coordinating a team of on-site staff including recruitment, hiring, and disciplinary actions, as well as directing their interactions with players• Implementing the use of contracts for on-site staff to better define their roles and responsibilities• Scheduling and daily monitoring and updating of online scores and standings Show less

• 

  Right To Play

  Sept 2013 - Jun 2014

  As Web Development Assistant, is primarily responsible for overseeing the launch of the new Canadian National office website. This includes:• Design of the Canadian National website that fit with the design of the International site as well as current brand guidelines• Creating a streamlined, client-focused interface through the creative use of Sharepoint and HTML coding• Meeting with department heads to coordinate the migration of online content• Analyzing Google Analytics for Right To Play’s current Canadian website to determine what content was important to retain during the migration o Specific emphasis on mobile users to present a case for a mobile optimized websiteOther responsibilities included:• Assisting with the design of a new online 3rd party fundraising system o Ensuring ease of use and brand adherence• Creating and managing content on website using Sharepoint CMS and HTML coding• Creating branded images for website, social media and e-mail communications using Photoshop• Managing online fundraising pages using Raisin• Assisting 3rd party fundraisers• Attending monthly International Communications conference calls Show less As Web Development Intern, gained experience in many aspects of online communications, marketing, brand management and website optimization. Responsibilities include:• Working on online campaigns including: o Care2 e-mail acquisition campaign o #GivingTuesday social media awareness campaign o Holiday fundraising campaign• Analyzing Google Analytics for Right To Play’s Canadian website o Specific emphasis on mobile users to present a case for a mobile optimized website• Analyzing donor survey responses to gain demographic and donation behaviour information about donors o Presented findings and made suggestions for improving post-donation communication• Creating event kit for 3rd party fundraisers o Including registration form, post-event survey, event budget template, event execution checklist and images for social media that adhere to brand guidelines• Creating and managing content on website using Sharepoint CMS and HTML coding• Creating branded images for website, social media and e-mail communications using Photoshop• Managing online fundraising pages using Raisin• Assisting 3rd party fundraisers• Attending monthly International Communications conference calls Show less

  • Web Development Assistant

    Jan 2014 - Jun 2014

  • Web Development Intern

    Sept 2013 - Dec 2013
• 

  Joe Badali's Ristorante Italiano & Bar

  May 2015 - Dec 2016

  Freelance Social Media Coordinator

  • Audit of existing social media presence• Suggested immediate improvements based on best practices• Improved quality and effectiveness of posts through use of creative content, appropriate mentions and relevant hashtagso Impressions per Tweet increased by 87%o Profile visits increased by 269%o Mentions increased by 25%o New Followers increased by 16%• On-going development of overall strategy to fit with restaurant re-brand• ‘Negroni Week’ campaigno Coordinated with charity partnero Promoted on social media channels• Improvement of Open Table profileo Use of high quality pictures & stronger profile content Show less

• 

  CNIB

  Jul 2015 - Mar 2020

  As Marketing Specialist, in addition to responsibilities of Communications Coordinator listed below, is primarily responsible for applying the successes achieved in Ontario to the National brand. This includes:• Improving the way National’s social media interacts with Provincial accounts to ensure cohesive strategy and brand voice by:o Increased organic Twitter Impressions by 39.5%, Twitter Engagements by 44.3% and Facebook Click-through-rate by 65.9% in 2019.o Overseeing transition to Meltwater Engage platform.o Coaching on social media best practices and creating impactful content.• Lead on national campaigns focused on Advocacy, Awareness, and Donations, which included the introduction of trackable calls-to-action to improve measurability of campaign success• Providing marketing expertise for the launch of CNIB’s new Guide Dog program:o Social media, press releases, television and radio interviews, partnership co-branding opportunities• Working with Foundation team members across the country to ensure website, social media and e-mail marketing meet their new objectives• Working with National team to develop new brand website. Highlights include:o Developing and leading working groups of internal stakeholders to ensure features of the new website would meet their needso Increased Session Duration by 36.2% and decreased Bounce Rate by 90.3% in 2019o Increased online donations by 17.6%o Improved monitoring of traffic sources to better understand our audience Show less As Communications Coordinator, was primarily responsible for building and growing a social media presence for the Ontario division. This includes:• Starting Ontario-specific channels on Facebook and Twittero Focusing on growing the audience while maintaining engagement numbers above industry averages (7.3% on Facebook and 1.5% on Twitter)• Curating content that covers all aspects of CNIB operation – general awareness, donor stewardship, event promotion, advocacy, vision health and calls to action – and tells one cohesive digital ‘story’• Improving measurement of organizational social media and web efforts through analytics• Developing working groups with departments across the organization to ensure sharing of content that is important to their goals and objectives• Developing and leading the social media component of Marketing and Communication campaigns, both provincially and nationallyo eg. CNIBEmployAbility and Deafblind Awareness Month• Developing creative content specifically designed to appeal to individuals unfamiliar with the vision loss community• Brainstorming strategy to use Instagram and SnapChat in a way that will make them accessible to individuals with vision lossOther responsibilities include:• Website work, including:o Overseeing update of website to meet the needs of the newly created Foundationo Updating contento Ensuring accessibilityo Creation of new areas of the website using Sharepoint and HTML• Communications planning and support for marquee fundraising event – CNIB Night Steps• Client, Donor and Volunteer interviews and profiles (writing samples available upon request)• Media Pitching• Designing effective e-mail marketing and newsletters• Editing and proofreading internal and external communications prior to release Show less

  • Marketing Specialist

    Nov 2017 - Mar 2020

  • Communications Coordinator

    Jul 2015 - Nov 2017
• 

  Point Blank

  Jun 2021 - now

  Senior Digital Specialist