Will Xiao

Experience

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  SHIMADZU CORPORATION

  Jan 2005 - Jul 2007

  Website Supervisor

  Take charge of the maintenance and operation of Shimadzu (China)Website. Maintain the relationship with both the dealers and users. Be responsible for the reconstruction and maintaining of the website, especially the e commerce part.

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  Samlerhuset Group BV

  Aug 2007 - Sept 2009

  E-commerce Supervisor

  • Online promotion. EDM, banner, SMS/MMS, SEO, BLOG, BBS, external data, advertorial, etc.• Making annual marketing plan and product promotion plan (online part).• Website and system optimization. • Data analysis. Analyze data reports after each campaign or marketing activity.• Competitor Analysis.• Maintain and develop online promotion channels.

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  Amazon.cn

  Sept 2009 - Nov 2011

  Site Merchandiser

  • Promotion plan. Marketing promotion plan according to features of different categories.• Data analysis. Analyze data and make reports after each campaign or marketing activity.• Drive website traffic. Drive traffic to the website via website optimization, EDM, SEO, Alliance, etc.• Improve user experience. By data analysis, customer feedback, competitors’ websites, etc.• Sustained attention to the trends of e-commerce, new internet features, etc.

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  Alibaba Group

  Nov 2011 - Sept 2013

  Website Operation Supervisor

  • Marketing activities/campaigns. Planning campaigns to increase new registration and revenue.• Business development, vendor selection, merchants’ operation• Data analysis. Comprehensive data analysis to help with decision-making. Deliver weekly data analysis report to COO.• Drive website traffic. Work closely with internal and external teams to drive traffic.• Improve user experience. Focus on potential customers and existing customers, improve user experience in different dimensions, such as promotion channels, website functions or contents, etc.• Cases of project experiences:1. Internal project: WangWang (Alibaba Instant Messenger). Drove 5 million UV/day and attracted 50,000 new registrations per day. Minimized the cost of new member to RMB 3.9. Six teams were involved in the project, including PD, UI, data, IM, research, testing team, etc.2. External project: Thunder, PPTV, etc. to drive traffic and increase the number of paid customers. Show less

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  YunMall E-commerce Co., Ltd.

  Sept 2013 - Jun 2015

  Senior Operations Manager

  Developing ecommerce strategy, refining ecommerce operations, achieving superior results for digital marketing efforts, database segmentation, targeted campaigns, data mining and analysis.• Merchandising & Operations. Ecommerce platform, including operations, reporting and management.• User demand generation.• Drive mobile application awareness and acquire new customers.• Business development, Vendor selection, vendor management.• Customer retention. Segmentation strategies, personalization, email and targeted campaigns. Show less

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  Yuntongxun.com

  Jun 2015 - Sept 2017

  Director of Operations

  Online strategy formulation, including traffic strategy, customer strategy, content strategy and product strategy.• Drive website traffic with all channels, including SEO/SEM (both natural and paid search), traffic exchange, SNS, blog, video, ecommerce and news channels.• New customer extension and Loyal customer retention.• Both horizontal and vertical content strategy formulation. A variety of media channels concerned with B2B were covered in the context of different markets, industries and locations. Show less

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  Alibaba Group

  Aug 2018 - Oct 2018

  Operation Expert

  • Selection and merchants operation.• Traffic and customer acquisition.• Marketing activities/campaigns.• Data analysis.

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  Green Chocolate Works

  Nov 2018 - Nov 2019

  Sales and Marketing Manager

  • Maintain business relationship. Customers acquisition.• On-line sales. E-commerce website maintenance.• Product import and export. Knowledge of best practices in import and export to China.• Ingredients/product planning and purchasing.• Outlets store sales.• Shipments.• Inventory management.

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  M2 Distribution, Ltd.

  Nov 2019 - Mar 2020

  Senior Category Manager

  • Establish and implement marketing plan and achieve KPI.• Create new listings on Amazon Vendor Central, Amazon Seller Central and company website.• Optimize product listings, including product titles, bullet points, details and descriptions for search optimizations. A+ contents. Navigation, filters, products’ images optimizations.• Promote and position products in conjunction with sales, costs, and inventory. Set up and maintain marketing campaigns, such as coupons, sponsor links and deals.• Monitor and analyze online sales and rankings, including competitor research; use analytical tools for decision making, including MS Excel, Oracle NetSuite ERP system, Miva, Helium 10, Keepa, etc.• Continually improve customer experiences by utilizing website enhancements, customer feedback/reviews, sales data, site metrics and competitor research.• Maintain appropriate inventory levels; place purchase orders.• Track and monitor inventory movements, stocking levels and order quantities.• Provide trend analysis to support new product developments. Show less