Experience

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  L'oréal

  Feb 2002 - May 2015

  Responsible for setting strategic and operational priorities of the 3-year business plan for European subsidiaries with focus on market share gains and P&L optimization. Contributor to the definition of the brand’s business model: distribution channels, product launches, assortment optimization, media strategy, point of sales image. Gained +0.5 points market share and improved net profit by +8% since 2011. Directly reporting into General Management of the Division. Responsible for developing the 3-year launch plan on face care for the US market with focus on market share gains: product innovation and relaunches, assortment optimization and prospective work for new categories. Accountable for the business results of the face care axis: +19.4% retail sales growth by end of 2010, 2 products in the top 20 face care rankings in the USA. Successfully led a team of product managers. Co-managed the opening of L’Oréal Luxe Adria subsidiary: staff recruitment, set up of operational processes. Responsible for the marketing, PR and retail education departments for 8 brands in 3 countries. Contributed to ensuring second highest net profit growth worldwide for the Division in 2007, gained+15 pts market share by June 2008. Successfully led a multidisciplinary and international team of 8 people. Responsible for operational marketing on skincare and make-up: launches, catalogue management, media and trade marketing plans, direct marketing, merchandising. Accountable for the marketing budget. Successfully managed two product managers and one trade marketing assistant. Responsible for operational skincare marketing on the French/Benelux markets.

  • Director, Marketing Europe YSL Beauté

    Nov 2011 - May 2015

  • Director, US Marketing, Garnier

    Jul 2008 - Oct 2011

  • Director, Marketing L'Oréal Luxe, Eastern Europe Zone

    Jan 2007 - Jun 2008

  • Group Marketing Manager, Helena Rubinstein

    Feb 2005 - Jan 2007

  • Marketing Manager, Helena Rubinstein

    Feb 2002 - Feb 2005
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  Luxe c/c/c

  Jun 2015 - Nov 2016

  Fundadora, directora de agencia

  LUXE C/C/C is the a boutique marketing consultancy exclusively dedicated to the luxury industry in Mexico. Led by a veteran of the beauty industry, with more than 15 years' experience in international markets and a proven success record, we combine luxury savoir-faire with extensive business experience to offer luxury and lifestyle brands tailor-made solutions for challenges in multi-channel marketing, communications or retail. C - CONSULTINGWe propose professional and result-oriented advice to support brands in strategic online and offline decision making - from project management to brand development.C- COACHINGWe offer turnkey training sessions to develop essential luxury savoir-faire in marketing and retail. C- CREATIVEIntermediary services to optimize and streamline outsourced creative process. Show less

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  Instituto luxurylab

  Mar 2016 - Jan 2018

  Profesora titular - faculty member

  Faculty member at the Instituto Luxurylab. Responsible for teaching the 'Marketing and Communications in luxury brands' class.Course focus: the luxury market and definitions of luxury, the shifting role and positioning of luxury brands throughout the 'digital revolution', marketing strategy and operational marketing.

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  Bellezacheck.com

  Nov 2016 - Jan 2020

  Founder and managing director

  Bellezacheck.com is the #1 beauty community in Mexico with over 200K active users. We operate our community-driven website for consumer reviews & ratings on beauty products with one single-minded focus: empowering users to make the best purchase decisions on their beauty spend. Our qualified database is the biggest source of agile, cost-efficient consumer data for beauty brands. MassChallenge finalist 2019. French Founders finalist 2019.

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  Semantiweb

  Jan 2020 - now

  Managing partner

  From Big Data to Smart Insights. As NLP experts we leverage AI to decode human language and HI to interpret it. We identify and analyze spontaneous consumer conversations in order to provide brands with actionable insights on growth opportunities. We specialize in FMCG companies and #BeautyData where we operate proprietary analytical platforms for the industry's #1 player. We are part of European Digital Group, powered by Montefiore Investment.