Rob Driscoll

Experience

• 

  Outside Line

  Oct 2010 - Jan 2012

  Social Media & Community Manager

  • Developed social media strategies for a range of clients, from large to small, established to start-up and in a variety of industries (from dairy to fashion brands). • Worked as Lead Community Manager, managing an intern as well as a Junior Community Manager. • Managed and took responsibility for the day-to-day running of all social media channels for our largest clients. • Successfully built and maintained communities focussing on shared interests of the community, brand values and tapping into relevant events and conversation from around the web. • Created a variety of editorial content including blog articles, websites and newsletters.• Used a range of analytics tools to analyse and report on the success of social media campaigns. • Regularly contributed to creative brainstorms and pitch work for existing clients and for new business. • Worked with UNICEF on charity trends webinar and best practice documents for their global Community Managers.• Brands included Lurpak, Becks, Budweiser, 55DSL, Cravendale, Jenson Button. Show less

• 

  Sulake

  Jan 2012 - Jun 2013

  Creative Campaign Manager

  • Responsible for creating and implementing creative, interactive and engaging social concepts for internal and brand campaigns in Habbo. • Project managed a team of designers to co-ordinate the global launch of campaigns. • Developed the advertising teams’ B2B tools (blog, social media channels etc) – utilising them to the full to create conversation while instilling the virtues of the platform for advertisers. • Used a number of resources to gather and analyse user insights, including in-game focus groups, trending topics and surveys. I presented findings to give sound business cases for new business and report on existing campaigns. • Brands included Paramount, Dreamworks, Coca-Cola and NSPCC. Show less

• 

  ESI Media - London Evening Standard, The Independent, i and London Live

  Jun 2013 - Sept 2014

  Social Media Manager

  Worked cross-departmentally between the commercial and editorial teams. Enhancing the commercial solutions offering by formulating and pitching ideas - pairing the unique editorial offering with innovative ideas to drive social media engagement for our clients.

• 

  Percolate Inc.

  Sept 2014 - May 2016

  Customer Success Manager

  Sitting at the intersection of product and business, my team is focused on customer success. We ensure users have the best experience with our platform - from onboarding to workflow, problem solving to feature requests. Our product expertise allows us to deliver solutions to meet client needs, balanced with our front-line experience with users - providing our development teams with the insight they need to build great product.

• 

  Opal Labs

  Jun 2016 - Mar 2019

  Manager, Customer Success & Solutions - EMEA

  Opal is a collaboration platform, purpose built for brand marketing teams to produce, orchestrate and govern the brand marketing process.The Opal StoryFirst™ framework enables teams with a dedicated environment to create, visualize, align and deploy campaigns across all marketing channels, reducing complexity and connecting teams for better marketing results.To learn more visit www.workwithopal.com

• 

  NewsCred

  Mar 2019 - Jan 2021

  Global Director of Customer Success
• 

  Welcome

  Jan 2021 - Apr 2022

  Global Director, Customer Success
• 

  Optimizely

  Apr 2022 - now

  Principal Product Manager