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Maxime Menant

Maxime Menant

Associate Brand Strategist

Followers of Maxime Menant3000 followers
location of Maxime MenantDubai, United Arab Emirates

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  • Timeline

  • About me

    Brand & Creative Strategy Lead @ TikTok

  • Education

    • City University of New York City College

      2013 - 2015
      Master's degree Branding + Integrated Communications GPA: 3.84

      Activities and Societies: Certificate of Achievement in recognition of a GPA over 3.80

    • ISCOM

      2007 - 2010
      Bachelor of Science (B.S.) International and Intercultural Communication

      FRANCE

    • Winthrop University

      2011 - 2012
      Bachelor of Science (B.S.) Integrated Marketing and Communication GPA: 3.2

  • Experience

    • DDB

      Nov 2014 - Oct 2015
      Associate Brand Strategist

    • Ogilvy Health

      Oct 2015 - Sept 2016
      Brand Planner

    • TBWA\Raad

      Nov 2016 - Feb 2018
      Regional Brand Strategist

    • Wunderman Thompson

      Feb 2018 - Feb 2019
      Senior Brand Strategist

    • TBWA\Raad

      Jan 2019 - Feb 2021
      Brand Strategy Director - MENA

    • TikTok

      Feb 2021 - now

      • Brand & Creative Consultancy Lead

        May 2023 - now

      • Creative Strategy Lead - Retail & Consumer

        Feb 2021 - May 2023

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Maxime Menant
      WARC GOLD PRIZE & BRAND REBEL SPECIAL AWARD WARC MENA Aug 2020 Client: KFC. Campaign: Launching Local Chicken. A campaign to publicize KFC's use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia. The Brand Rebel Award is for the best example of a campaign departing from category norms.
    • Awarded to Maxime Menant
      Dubai Lynx Dubai Lynx Mar 2018 GRAND PRIX DIRECT - PROMOTICON McDonaldsGRAND PRIX MOBILE - PROMOTICON McDonalds
    • Awarded to Maxime Menant
      INFINITI Bronze Effie - Automotive MENA Effie Nov 2017
    • Awarded to Maxime Menant
      Silver Loeries 2017 - Promoticon (McDonald's) Loeries Aug 2017
    • Awarded to Maxime Menant
      Award of the most culturally relevant strategy (BBH New York) BBH New York Jul 2014 The Griffin Farley Search for Beautiful Minds program is a boot-camp open to individuals looking to get their break into the brand strategy field. A carefully chosen group of 45 were selected from around the world to participate this year. After working and presenting a brand strategy for KitchenSurfing (an online marketplace that connects personal chef with guests), Maxime and his team got selected with two other teams to showcase their work on Google’s stage in front of the planning industry.