Alison Gaffney

Experience

• 

  White House Black Market

  Jun 2012 - Aug 2012

  Merchandising Intern

  Managed collection samplesDeveloped Comparative Shopping Analyses Maintained the area clean and orderly Completed various other duties as assigned

• 

  Macy's

  Nov 2012 - Mar 2013

  Sales Associate

  Provided customer service and assistanceAssisted in maintaining the sales floor clean and orderly Constructed Floor DisplaysCompleted various other duties as assigned

• 

  Jcpenney

  Oct 2013 - Feb 2014

  Sales Associate

  Assisted in maintaining the sales floor clean and orderly Constructed Floor DisplaysProvided service to customers and support in restockingCompleted various other duties as assigned

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  Old Navy

  May 2014 - Aug 2014

  Sellebrity/Intern

  Assisted in maintaining the sales floor clean and orderly Visual MerchandisingShipment ProcessingProduct PlacementProvided service to customers and support in restockingCompleted various other duties as assigned

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  Chico's FAS, Inc.

  Jul 2015 - now

  - Owns the digital product operations across FAS in partnership with various cross functional partners to enrich, categorize and launch products.- Manages a team to ensure the accuracy of product pages; troubleshoots and resolves issues with product content.- Ensures clear and timely communication of issue status, and potential issues to relevant stakeholders.- Partners with the promotions team for product-specific promotional events to ensure seamless execution of event product pages.- Identifies and recommends opportunities for process improvement. Initiates process changes as needed utilizing the appropriate resources.- Identifies opportunities to reduce operational overhead by shifting work from manual inputs to automated inputs.- Implements effective change management strategies and training plans to gain adoption from multiple business functions.- Partners with IT & QA in resolving issues timely.- Drives the mentorship and growth of individuals within the team.- Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best. Show less Responsible for driving conversion and sales through the online merchandising strategies for all categories.Partnered with cross-functional partners to grow demand sales 6.5% year over year during 2021.Manages site & presentation of merchandise assortment, product categorization, and taxonomy to maximize conversion, sales, and drive higher AOV.Ensures the assortment has the right breadth and depth to support digital sales plan.Manages 3rd party vendor relationships.Oversees the site search & filter programs to ensure accurate and complete product results.Reviews and analyzes online competitor site merchandising, promotional execution and tactics, user experience, product representation and taxonomy. Reports findings and provides appropriate counter-strategies when appropriate to Key Stakeholders to with recommendations to drive performance.Partners with Site Experience team to drive strategies for assigned categories to hit sales goals.Leverages feedback from all available resources: customer service, customer feedback reporting, product ratings and reviews, social media, and utilize the information to optimize the site and improve site metrics.Provides Google Analytics and Trends to the Merchandising and Planning Teams to develop and execute Digital Assortment.Keeps abreast of market trends, consumer trends, competition, customer service issues, and eCommerce technology and dynamics. Show less Support the Brand in delivering on financial objectives, maximizing volume and profit through strong business analysis and reporting skills, excellent data and systems management, building strong partnerships and driving communication, while monitoring customer feedback and leveraging customer insights in building strategies. Execute analysis, reporting and reacting to current business and market trends to effectively respond to business and drive sales.Compile, analyze, and deliver weekly sales performance, trend analysis, hindsights, and customer feedback to design, tech, sourcing, and merchant team to provide clear direction and response to future product and business decisions.Manage on-order receipts to ensure timely delivery and projected inventory and density levels.Drives accurate input and edits of highly detailed product and purchasing information across multiple seasons into key systems such as SAP, commit charts, and Flex PLM.Own the accuracy of all departmental samples and manages product edits to clearly communicate and represent on order to tech, marketing, and merchandising teams.Participate and influence the buy process in financial meetings by communicating strong perspectives and concrete information to validate application of current sales trends to future sales plans.Selected to represent merchandising role as a high performing member of purchase order task force to define roles & responsibilities, and drive efficiencies in process. Show less Support the Merchant in delivering on financial objectives and maximizing volume and profit through strong business analysis and reporting, data and systems management, strong partnerships and proficient communication, monitoring customer feedback and and leveraging customer insights in building strategies.Cultivated and maintained strong cross-functional partnership with clear and consistent communication to drive accuracy and efficiency at each touchpoint.Provided strategy recommendations by gathering competitive analysis on current trend and competitionOwned accuracy of all departmental samples to clearly communicate and represent on order to tech, marketing and merchandising teams.Presented weekly sales performance, trend analysis and customer feedback to cross-functional team, provided clarity for future assortment needs based on sales, and owned seasonal hind-sighting process.Executed analysis, reporting and daily operations to support design, tech, and marketing teams to provide clarity for future assortment needs based on sales. Show less Selected as one of 13 Executive Management Trainees to complete program dedicated to growing future leaders of Chico’s FAS. Competed against trainee class in developing a business proposal with positive ROI impact to be implemented by the company.Collaborated with subject matter experts across company to develop unique business proposal.Provided overall support to the Merchant team in creating an exciting product assortment that meets or exceeds sales volume and profit. Responded to customer feedback and market trends to develop action plans that drive growth. Responsible for all order entry, sample management and the purchase order process. Show less

  • Product Operations Manager

    Sept 2024 - now

  • Associate Manager - Digital Merchandising

    Sept 2019 - Sept 2024

  • Associate Merchant

    Jan 2019 - Sept 2019

  • Assistant Merchant

    Sept 2015 - Jan 2019

  • Executive Management Trainee

    Jul 2015 - Sept 2015