Siki Kigongo

Experience

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  The New Vision Media Group Uganda

  Jul 2011 - Aug 2011

  Freelance Journalist / Intern

  • Covered local happenings in Kampala area- topics included Politics, Health and Education • Interviewed those involved with each story to obtain quotes for complete accuracy in my works.• Completed and submitted several works -over 8 articles published in Uganda's leading newspaper • Well versed in writing comprehensive and professional documents.

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  Kinetic Management Group

  Sept 2011 - Nov 2011

  Communications Officer

  • Conducted promotional activities for clients, designed promotional material alongside graphics team for trade shows, events, and assisted with back stage management of high profile events• Assisted with the planning, coordinating and execution of several successful events serving to promote a positive image of the brand• Assisted with production, delivery, distribution and payment to clients such as brochures, event programs, etc.

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  Uganda Media Centre

  Jul 2012 - Sept 2012

  Press Office Intern

  • Acted as a liaison between the Government and the press/public• Planned, coordinated and executed public relations activities such as press conferences for several ministries within the Ugandan Government• Wrote press releases and speeches• 4 articles published on New Vision Online/ The Observer/ 50th Independence Magazine• Actively promoted the work of the Government of Uganda on social media, local radio & television

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  UNAIDS

  Jan 2013 - Jun 2013

  Policy, Political Affairs & Strategy Intern

  • Responsibilities included research on AIDS Secretariat, AIDS initiatives within Africa, paper-reviews and logistical assistance• Successfully contributed to the African Union Accountability Report, presented at the 50th Anniversary African Union Summit through an analysis and in-depth research on African health initiatives• Monitored media, government and political issues regarding health care systems in African countries• Provided assistance developing publicity strategies and forming media partnerships• Distributed information kits and other marketing materials Show less

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  Kinetic Management Group (KMG)

  Sept 2014 - Sept 2015

  Business Development Manager

  • Identified trendsetter ideas by researching industry and related events, publications andannouncements• Screened potential business deals by analysing market strategies, deal requirements, potential and financials• Developed negotiating strategies and positions by studying operations, examining risks andpotentials, and estimating partners’ needs and goals• Sought several new projects for the Kinetic roster• Marketed events and projects including Beneath The Lies (TV Series), Friday Night LightsBasketball Tournament, 5-a-side Football, etc. Show less

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  Norwegian Refugee Council

  Sept 2015 - Dec 2015

  Advocacy & Visibility Consultant

  • Increased visibility of organisation by informing donors, partners, NRC global andbeneficiaries on NRC Uganda’s interventions• Development and preparation of advocacy materials such as press releases, brochures, andnational fact sheets• Updating and maintaining organisation’s website• Documentation of on-going work through interviews and development of case stories

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  Amagara Skincare Ltd

  Jan 2016 - Nov 2017

  Marketing Communications Manager

  • Managed corporate marketing and communications functions• Directed brand management, PR, media relations, corporate positioning, etc. • Developed and launched integrated multi print, catalog, web and direct marketing campaigns • Directed launch of 4 new products by identifying opportunities and researching new product possibilities • Created catalogues, brochures, and other promotional materials

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  BRAC

  Dec 2017 - Mar 2019

  Communications Manager

  • Developed and implemented an effective communications strategy that promoted BRAC’s multiple interventions. • Managed the information flow and knowledge transfer among the various programs that included Health, Education, Youth Empowerment, Agriculture, Emergency Response and Microfinance.• Supported communication flows between BRAC’s International Head Office and the 11 BRAC country offices.• Led on the development of Information, Education & Communication materials for the Youth Empowerment & Early Childhood Development projects.• Led on the establishment of strategic working groups clustered in stakeholders (media, partners, donor communities and government agencies) to ensure alignment and facilitate common positioning for key issues. • Supported project-based communication functions from community sensitization workshops to website management and content generation for media. • Organized and led practical media appearance coaching sessions for BRAC Leadership, ensuring they delivered their messages comfortably and naturally during important speaking engagements. Show less

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  African Population and Health Research Center

  Apr 2019 - Nov 2022

  Communications Manager

  • Served as the institutional editor-in-chief supporting copy and content editing for a variety of products across six research units, as well as for Center-wide promotional and visibility products.• Guided the development and use of the APHRC brand, ensuring that the branding and communication guidelines of APHRC was uniformly and consistently followed.• Developed comprehensive communications and advocacy strategies and plans to increase brand awareness, stakeholder engagement and joint thematic campaigns with partners. • Crafted compelling messaging and content for various communication channels, including press releases, internal communications, and external communications.• Contributed to the development of creative knowledge management products. • Provided strategic communications guidance and communications training and guidance to internal teams, including executives and spokespersons, to ensure consistent and effective messaging.• Managed media relations, including building relationships with journalists, pitching stories, and coordinating interviews.• Oversaw crisis communication plans and prepared key messaging for potential crises. Show less

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  AGRA

  Nov 2022 - now

  Senior Regional Communications Specialist

  As the Senior Regional Communications Lead for East and Southern Africa at AGRA, I lead the strategic communications efforts to enhance AGRA’s presence and influence across the region. My role involves a multifaceted approach to branding, media relations, content production, executive communications, and campaign development, aimed at driving inclusive agricultural transformation.Key Responsibilities:Branding: Created clear, consistent messaging and content for websites, social media, newsletters, and other platforms, driving stakeholder and audience engagement. Effectively communicated AGRA’s purpose and value in supporting inclusive agricultural transformation in East and Southern Africa.Strategy Development: Developed and implemented comprehensive communication strategies and national communication plans to increase AGRA’s visibility at both national and continental levels. .Content Production: Led the generation of editorial content and managed the preparation, production, and dissemination of outreach products. Ensured the alignment of all communication materials with AGRA’s brand image and messaging, targeting both internal and external audiences in the region.Media Relations: Managed local and international media activities, including the production of print and online publications. Built and maintained relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure media coverage opportunities.Leadership Comms: Developed and aligned messaging strategies with organizational objectives, advised senior leadership on communication best practices, and provided guidance on crisis management and strategic messaging.Campaign Development: Collaborated with cross-functional teams to create integrated campaigns that align with AGRA’s mission and vision. Capacity Building: Provided guidance and support to internal stakeholders on communication best practices, brand messaging, and content creation techniques. Show less