
Ivan Prozorovschi
Pollster

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About me
Performance Specialist | Marketing Match
Education

ESIC: Business & Marketing School (Madrid)
2016 - 2016Master’s Degree MarketingErasmus+ (Students exchange program)Courses provided in EnglishDates attended:02.09.2016 - 26.12.2016Courses:- Digital communication- Commercial distribution- E-commerce- Digital marketing strategies- English III- Relationship marketing, direct and interactive- Sectorial marketing- Marketing plan ...

Agricultural State University of Moldova
2012 - 2014Master's degree Agricultural and Food marketing 9.91 (on 10 point scale)Courses provided in Romanian

Agricultural State University of Moldova
2009 - 2012Bachelor’s Degree Marketing and Logistics 9.36 (on 10 point scale)Courses provided in Romanian

¨Universum¨ High School (Lyceum)
2006 - 2009Bacalaureat (Maturity diploma) 9,20 (on 10 point scale)Profile: Exact sciencesCourses provided in Romanian

Uniwersytet Ekonomiczny w Poznaniu
2015 - 2017Master’s Degree Commerce and MarketingCourses provided in PolishCourses:- Model of business in trade- Strategic management- Consumer behaviour- Brand management- Logistics management- Economic decision analysis- Management concept- Management accounting- Process management- Civil and commercial law …
Experience

Moldexpo
Oct 2010 - Oct 2010Pollster(Romanian language)Tasks:- Interviewing candidates for research

S.C. Convel S.R.L.
Jul 2012 - Apr 2014Sales Support Specialist(Romanian language)Tasks:- Analysis of stocks at distributors (in Excel program)- Editing commercial offers (documents)- Customer service in the point of sales (secondary task)

WebWave CMS
Sept 2017 - Dec 2022Country Manager(Romanian and Polish language)Using a number of marketing channels with for: 1. Acquiring traffic (full responsibility), 2. Generating leads (full responsibility)3. Generate sales (partial responsibility):Tasks:- Search and selection of keywords for SEO and SEM activities- Site optimization activities for SEO- A/B testing of landing pages.- E-mail marketing (including marketing automation) Other tasksOther tasks:- Making small graphic materials- Planning blog articles based on keywords and search intent- Updating texts according to keywords.- Building backlinks (I worked on this task for a limited time, but I managed to get a backlink from Wikipedia)- Working on internal links- Website development and administration- Establishing cooperation with partners- Fixing / reporting weaknesses on the website and application- Application interface and instructions translation- Organizing / hosting webinars- Communication (social media, changelog webpage) Show less

Selectivv
Dec 2022 - Oct 2023Campaign Manager- Launching and optimizing CPC and CPM campaigns on DV360 and Google Ads platforms- Execution of campaign KPIs, i.e. Impressions, Clicks, Viewability, Conversions, Complete Views- Execution of campaign cost targets and margins- Reporting of results- Collaboration with the sales department

Marketing Match Sp. z o.o.
Nov 2023 - nowPerformance Specialist
Licenses & Certifications
- View certificate

Certificate - AI in business development
GoogleFeb 2025 - View certificate

SEO Manager Certification
Blue Array SEODec 2021 - View certificate

Technical SEO
MozSept 2021 - View certificate

PPC Automation Course with Navah Hopkins
SemrushSept 2023 - View certificate

PPC Fundamentals Course
SemrushDec 2022 - View certificate

How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions
SemrushSept 2023 - View certificate

Google Analytics Certification
GoogleFeb 2023 - View certificate

Certyfikat - wykorzystanie AI w rozwoju firmy
GoogleFeb 2025
Volunteer Experience
Independent observatory
Issued by Promo-lex
Associated with Ivan ProzorovschiIndependent observatory
Issued by League for Defence of Human Rights of Moldova
Associated with Ivan ProzorovschiMember
Issued by Community initiative group: "Tinerii Schimbă Lumea" Sarata Galbena, Moldova on Jan 2007
Associated with Ivan ProzorovschiMember
Issued by Student Scientific Circle ”Marketing”. Poznań University of Economics and Business on Apr 2016
Associated with Ivan Prozorovschi
Languages
- roRomanian
- ruRussian
- enEnglish
- poPolish
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