Len Atencio

Experience

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  American Heritage Promotions & Publications

  Jan 1992 - Jun 2001

  Sales Director and Publisher/Managing Editor

  Organized and managed the sales department for an established national tradeshow company, setting new sales records each year. Assisted in company’s growth from two to ten events per year. In addition, I co-developed a national magazine where I served as managing editor. My duties were varied, supervising editorial content, advertising sales, layout design/production and circulation.

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  Vitality Expo, Home & Leisure Expo

  Jan 2000 - Jun 2001

  Promoter & Event Director

  Co-developed the concept and organization of a national tradeshow company that focused on health, fitness and outdoor recreation. I was involved in all aspects of event planning and execution. I selected dates and locations of expos, managed and supported several sales agents located in different US regions. I also coordinated multi-media advertising campaigns leading up to dynamic consumer-oriented three day events.

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  Dex One LLC

  May 2001 - Apr 2011

  Directional Advertising Consultant

  Responsible for contacting and servicing an assigned account base of local businesses in order to develop print, awareness and internet directory advertising programs. I always started by conducting a thorough discovery and needs analysis with these clients so that I could make informed and comprehensive recommendations that made sense for each individual situation. In addition to servicing established accounts, I continually prospected the community for new businesses in order to develop revenue growth. I personally assisted all of my accounts, both established and new in growing their businesses and achieving their desired financial goals. I delivered top quality recommendations to all of my clients and was able to consistently rank in the top sales quartile company wide year after year. Show less

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  Busy Bee Media Group, LLC

  Sept 2009 - Aug 2011

  Co-Founder & Sales Director

  Co-developed the concept of this cutting edge website design, development and search engine optimization company. I was instrumental in monitoring the evolution of our internet marketing products and SEO packages. My mission was focused primarily on the sales growth of the small to medium sized businessperson who finds internet marketing to be confusing and difficult to manage independently. I also assisted in the streamlining of back office product fulfillment both locally and internationally in order to insure quality work in a timely fashion. Show less

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  KOBI-TV/NBC5

  Apr 2011 - Apr 2012

  Television Advertising Executive

  Responsible for maintaining and developing strong relationships with an assigned account base of existing local and regional advertisers. I was also dutiful in contacting new businesses on a daily basis that would benefit from the utilization of new and customized television advertising programs. While at this station, I was able to consistently achieve and surpass sales goals by averaging 18% plus sales growth on a monthly basis.

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  Welcome Pages USA

  Aug 2012 - now

  Business Owner

  The Welcome Pages is a unique marketing medium designed in a high quality direct mail glossy magazine meant for the new mover demographic in medium to metro sized communities. This quality publication offers unique exclusivity to its advertisers in full page or double page layouts for less than the cost of a postage stamp and quarter page advertising for the restaurant, recreation, winery and other sections for even less per household. We started with one magazine in our home town and have since successfully expanded out to additional cities and regions of the country.As with everything around us in this modern world, marketing strategies for the small to large business or professional office have changed dramatically within the last decade. This change is continuing at an even faster pace as time moves forward. Many sectors of print are in decline. Broadcast television and radio are fragmenting. Phone directories have become irrelevant. The internet is a confusing slugfest...Therefore, by gleaning the best traits from the traditional as well as digital media sources such as print, direct mail, yellow pages and the internet review companies, we have developed a laser targeted hybrid advertising medium that garners very high return on investment for advertisers. Show less

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  ZEO Creative Marketing Solutions

  Jan 2013 - now

  Business Growth Strategist

  My specialty is in providing strategic consultation for businesses and agencies by conducting a thorough customized marketing analysis and then harnessing the perfect blend of creative multi-media resources. I always keep in mind the genuine needs of my clients by helping them identify their personal goals and formulating a strategy that guides them toward their desired growth and success.With the world of advertising and marketing evolving at lightening speed, I've progressively turned my focus to researching, identifying and developing niche advertising mediums. I look for those that can deliver very high returns on investment for the small to medium sized business so that they can aggressively compete with national brands and big box competitors in their local communities. Show less

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  Rogue Valley Marketing

  Feb 2013 - now

  Business Owner

  Providing cutting edge website design and search engine optimization packages for small and medium sized businesses hoping to compete with national companies. We've had tremendous success in not only developing beautiful, functional and intuitive websites, but also in gaining superior organic ranking on Google, Yahoo and Bing! search engines for our clients.We also specialize in creating powerful logo and brand development for local companies. In addition, after working within various major media companies, our company finds ourselves highly qualified and adept in negotiating and placing targeted advertising campaigns amongst the various broadcast, print, digital, and other mediums at the most affordable rates possible. Show less

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  Opus Broadcasting Systems

  Jan 2014 - Jan 2015

  Radio Advertising Executive

  In my experience, "top of mind awareness" advertising media plays an important role in any business marketing plan. The right mix of branding and awareness products combined with strong "directional" advertising presence such as a well designed website and dominant search engine ranking will ultimately lead to consistent growth for just about any business. Statistically, radio has proven to be one of the more resilient "awareness creating" advertising mediums in existence. I worked for Opus Broadcasting for one year on a part time basis. I enjoyed learning about this powerful medium and I have been able to successfully utilize the power of radio to increase various client's revenues with both promotional/special event campaigns and with top of mind awareness customized schedules. In recognition of performance, I was once awarded Employee of the Month and I greatly appreciate the learning opportunity from this excellent company. Show less

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  Rosebud Multimedia

  Dec 2017 - Dec 2018

  Specialty & Niche Publications Manager

  Rosebud MultiMedia is a powerhouse advertising and marketing company that recently acquired the Medford Mail Tribune and the Ashland Daily Tidings in the Rogue Valley region of southern Oregon. In addition to publishing the two largest daily newspapers in the area, they also publish and distribute over 15 additional specialty niche magazines and tabloids such as: Oregon Healthy Living, Distinctly Northwest, Southern Oregon Good Herb, The Valley, Paint It Pink, Sip & Savor and more.It was my honor and privilege to assist in contacting potential advertisers in order to present the business growth potential that can be gained by advertising in such laser targeted advertising mediums. In addition to all of these print advertising options, Rosebud has also developed a cutting edge internet marketing division that offers any business large or small affordable yet powerful ways to target their ideal client via the many platforms offered through digital marketing. Show less

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  Southern Oregon PBS

  Jul 2021 - Mar 2024

  Director of Marketing and Communications

  Providing clear guidance and skillset to all marketing strategies and campaigns for this incredible non-profit public broadcasting station. I oversee the production and distribution of the bimonthly viewer guide publication called the Spotlight. I also manage the development and maintenance of the company website , online marketing, and social media platforms as well as the writing and distribution of all press releases and other communications with our relevant regional alliances and historically loyal viewership. Show less