Luiz Bertucci

Experience

• 

  Parlo

  Jul 2014 - Dec 2016

  Co-Founder

  Parlo was an instant communication app more focused on young people. I even developed native code for iOS and Android with an agency but due to my moment in life we ended up not going foward with it.

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  The Hermitage Club at Haystack Mountain

  Dec 2017 - Mar 2018

  Exchange Program

  I spent 3 months on vacation from college in Wilmington working at a ski resort. It was an interesting opportunity to deepen my English and develop myself getting to know new cultures.

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  Founder Institute

  May 2018 - Aug 2018

  Graduado
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  Rock Content

  Dec 2018 - Aug 2019

  CS Ops

  - Support analysts in developing customer marketing strategies focused on conversion and ranking.- Traffic and competition analysis with Google Search Console, Analytics, MOZ and SEMRush.- Execution of email strategies with Mailchimp and RD Station.- Creating blog conversion points for top, middle and bottom of the funnel with Rock Convert and Mailmunch.

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  Useex

  Jun 2020 - Oct 2020

  Marketing consultant

  I worked with influencer Camila Gutz. We started a social media strategy from scratch, and by the end of the consultancy she had gained more than 500,000 followers on TikTok and 50,000 on Instagram, with an online store for women's products and a pompoarismo course.

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  KobeMedia

  Nov 2020 - Sept 2021

  Responsible for: - Managing the team and creating our strategies. - Creating our Google Data Studio dashboard. - Comunicating with stakeholders about strategies and what's going on. - 1:1 with analysts. Responsible for: - Creating blog posts subjects and working with freelancers to produce them. - Keyword ranking analysis and creation of strategies for lead generation and qualification. - Creating blog conversion points for the top, middle and bottom of the funnel.

  • Marketing Manager

    May 2021 - Sept 2021

  • Marketing Analyst

    Nov 2020 - Apr 2021
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  SeuPC

  Oct 2021 - Apr 2023

  Product Manager

  - Structuring our roadmap.- Getting in touch with potential users, understanding their pains throughout the journey of buying a computer.- Managing a team of developers working with Ruby on Rails on the backend and VueJS on the frontend.- Analysing developers code through GitHub's Pull Requests.SeuPC helps people find the best laptop for their specific needs within more than 700 options available online.

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  Agência de Marketing LYL

  May 2023 - Dec 2023

  Head de Operações

  A LYL é uma agência de marketing focada no lançamento de infoprodutos.

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  IBRO - Instituto Brasileiro de Oratória Rodrigo Moreira

  Jan 2024 - Aug 2024

  Consultor de Marketing e Negócios

  Reestruturei o marketing, o comercial e o financeiro da operação. Simplifiquei e reduzi a oferta dos serviços, gerando um ganho de 600 horas anuais na agenda do professor Rodrigo. No marketing, aumentei a performance do site, maior geradora de oportunidades de vendas e organizei o RD Station para fazer a gestão desses leads. Além disso, regravamos o curso e montamos toda a estrutura de marketing seguindo as melhores práticas. No comercial implementei o BotConversa para melhorar o tempo de resposta e mais rapidamente direcionar os interessados. Remodelamos a precificação das ofertas para empresas e aumentamos o ticket médio. Para o público B2C, criamos ofertas mais alinhadas com as necessidades das pessoas e aumentamos o LTV. Show less