Luiz Bertucci

Luiz Bertucci

Co-Founder

Followers of Luiz Bertucci690 followers
location of Luiz BertucciBelo Horizonte, Minas Gerais, Brazil

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  • Timeline

  • About me

    Product Manager | Content Marketing

  • Education

    • Le Wagon

      2020 - 2020
      Full-Stack Web Developer Computer Programming

      Curso part-time de 6 meses de programação web, no qual aprendi HTML, CSS, Bootstrap, JavaScript ES2015, SQL, GitHub, Heroku, Ruby on Rails, colaborar no GitHub e mockup no Figma.

    • PUC Minas

      2022 - 2023
      Postgraduate Degree Gestão e Desenvolvimento de Produtos Digitais
    • Pontifícia Universidade Católica de Minas Gerais

      2015 - 2021
      Bacharelado Business Administration
    • Cursos PM3

      2022 - 2022
      Formação profissional Product Management
  • Experience

    • Parlo

      Jul 2014 - Dec 2016
      Co-Founder

      Parlo was an instant communication app more focused on young people. I even developed native code for iOS and Android with an agency but due to my moment in life we ended up not going foward with it.

    • The Hermitage Club at Haystack Mountain

      Dec 2017 - Mar 2018
      Exchange Program

      I spent 3 months on vacation from college in Wilmington working at a ski resort. It was an interesting opportunity to deepen my English and develop myself getting to know new cultures.

    • Founder Institute

      May 2018 - Aug 2018
      Graduado
    • Rock Content

      Dec 2018 - Aug 2019
      CS Ops

      - Support analysts in developing customer marketing strategies focused on conversion and ranking.- Traffic and competition analysis with Google Search Console, Analytics, MOZ and SEMRush.- Execution of email strategies with Mailchimp and RD Station.- Creating blog conversion points for top, middle and bottom of the funnel with Rock Convert and Mailmunch.

    • Useex

      Jun 2020 - Oct 2020
      Marketing consultant

      I worked with influencer Camila Gutz. We started a social media strategy from scratch, and by the end of the consultancy she had gained more than 500,000 followers on TikTok and 50,000 on Instagram, with an online store for women's products and a pompoarismo course.

    • KobeMedia

      Nov 2020 - Sept 2021

      Responsible for: - Managing the team and creating our strategies. - Creating our Google Data Studio dashboard. - Comunicating with stakeholders about strategies and what's going on. - 1:1 with analysts. Responsible for: - Creating blog posts subjects and working with freelancers to produce them. - Keyword ranking analysis and creation of strategies for lead generation and qualification. - Creating blog conversion points for the top, middle and bottom of the funnel.

      • Marketing Manager

        May 2021 - Sept 2021
      • Marketing Analyst

        Nov 2020 - Apr 2021
    • SeuPC

      Oct 2021 - Apr 2023
      Product Manager

      - Structuring our roadmap.- Getting in touch with potential users, understanding their pains throughout the journey of buying a computer.- Managing a team of developers working with Ruby on Rails on the backend and VueJS on the frontend.- Analysing developers code through GitHub's Pull Requests.SeuPC helps people find the best laptop for their specific needs within more than 700 options available online.

    • Agência de Marketing LYL

      May 2023 - Dec 2023
      Head de Operações

      A LYL é uma agência de marketing focada no lançamento de infoprodutos.

    • IBRO - Instituto Brasileiro de Oratória Rodrigo Moreira

      Jan 2024 - Aug 2024
      Consultor de Marketing e Negócios

      Reestruturei o marketing, o comercial e o financeiro da operação. Simplifiquei e reduzi a oferta dos serviços, gerando um ganho de 600 horas anuais na agenda do professor Rodrigo. No marketing, aumentei a performance do site, maior geradora de oportunidades de vendas e organizei o RD Station para fazer a gestão desses leads. Além disso, regravamos o curso e montamos toda a estrutura de marketing seguindo as melhores práticas. No comercial implementei o BotConversa para melhorar o tempo de resposta e mais rapidamente direcionar os interessados. Remodelamos a precificação das ofertas para empresas e aumentamos o ticket médio. Para o público B2C, criamos ofertas mais alinhadas com as necessidades das pessoas e aumentamos o LTV. Show less

  • Licenses & Certifications