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Andrew Waag

Andrew Waag

Online Marketing Team Lead

Followers of Andrew Waag1000 followers
location of Andrew WaagLos Angeles, California, United States

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  • Timeline

  • About me

    Analytics Consultant

  • Education

    • University of California, Davis

      -
      B.S. Managerial Economics

      Activities and Societies: Students In Free Enterprise (SIFE): Former President; Student Investors and Entrepreneurs' Club: Former President, Director of Marketing, and Webmaster; Rotaract Club: Former Director of Finance; Davis Chamber of Commerce; 3.7 GPA

  • Experience

    • ADPublishing.org, LLC

      Mar 2011 - Jul 2012
      Online Marketing Team Lead

      Managed and instructed team of interns in producing profitable websites for auction. Duties included training, AB testing, keyword research, SEO, link building, and online reputation management.

    • Hulu

      Jul 2012 - Jul 2015

      Department Business Systems Analyst. Advised on internal trafficking tool design. Escalation lead for site issues. Built reports, trafficked advertisements, and optimized campaigns. Managed all house ad, masthead footer, research, and PSA campaigns for Hulu.Major Projects: Redesigned and optimized Remnant inventory. Wrote Macros and plugins to automate screenshots, reporting, and other tasks. Developed automated, adaptive templates to streamline reporting. Modeled and implemented new ad server mechanism. Show less

      • Yield Analyst

        Jan 2014 - Jul 2015

      • Ad Operations

        Jul 2012 - Dec 2013

    • Scopely

      Aug 2015 - Oct 2016
      Game Analytics Manager

      Analytics manager across two mobile game products at top 20 mobile game publisher. Entailed spec design, analysis, socializing game insights, and guiding design based on findings. Wrote queries in Hive and Cloudera Impala.Major Projects: Built game dashboards based on over 100 custom metrics. Tuned alarms and escalation paths to ensure smooth game operation. Automated KPI reporting for go to market presentations to the executive team. Game life cycle analysis. Launch KPI forecasting.

    • 505 Games

      Apr 2017 - Jan 2019
      Game Analytics

      Analytics manager across free to play, multiplatform games. Directed work of other analysts to grow titles and strengthen data operations. Wrote queries in PostgreSQL.Major Projects: Centralized contextual game data. Created IAP sale strategy. Managed roadmap forecasting. Created content windowing strategy. Managed onboarding. Trained QA team in analytics test cases and regression. Established operational data independence for UA team.

    • NBCUniversal Media, LLC

      Jan 2019 - Jan 2020
      Manager, Data Analytics

      Oversaw the analytics function for NBCUniversal’s games division. Responsible for analysis, instrumentation, data accuracy, publishing processes, operational dashboards, and testing.Major Projects: Created soft launch and testing guidelines. Oversaw and conducted AB tests. Moved from ad hoc tracking to standardized analytics across titles. Extensive dashboarding. Designed pipeline updates to improve data quality. Managed development of exploratory reporting portal.

    • N3TWORK INC

      Jan 2020 - Sept 2021
      Game Analytics

      Continuation of work at NBCUniversal after games were acquired by N3TWORK.

    • Self-employed

      Sept 2021 - now
      Analytics Consultant

  • Licenses & Certifications

    • Volunteer Income Tax Assistant/Tax Counseling for the Elderly

      Internal Revenue Service
      Feb 2011