Katherine Fair

Experience

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  Positioning Resources

  Aug 2008 - Aug 2009

  Marketing Assistant

  This was a student placement position, role was varied but primarily involved the planning, creating and booking of B2B & Consumer Marketing Material and advertising campaigns for Positioning Resources incl. Advertising, leaflets and Direct Mailing and the Company Website.• This role included the use of software such as Adobe Photoshop and Corel Draw to create various advertisements

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  Union Square Aberdeen (Hammerson Operations Ltd)

  Sept 2009 - Jan 2012

  Marketing Assistant

  Working alongside the Marketing Manager, we consistently exceeded our key business objectives; namely exceeding the sales, brand awareness and footfall targets developed for Union Square Shopping & Leisure complex. This was done via the use of the full marketing mix, on site and off site events, developing cost effective and quantifiable marketing campaigns as well as being responsible for the following: • Managing all Marketing/PR agencies including Advertising, PR, design, media and events agencies with whom we worked.• Developing and implementing brand building & awareness prior to and following the launch of Union Square in October 2009• Maintaining & maximising the potential of all website, e-marketing and direct e-marketing strategy for Union Square. This included the introduction, building and on-going management of our customer database• Consistently liaising with all 72 Union Square stores, restaurants and hotel at local and head office level to assist them in achieving their specific Marketing, PR and wider business objectives• Project Management and Development of all mall based and off site events that Union Square were involved with including the Union Square launch, fashion weekends, student days, festive season events, and our involvement with Taste of Grampian• Taking the lead on our Community Engagement and CSR including the successful ‘Union Square Community Bursary Scheme’ & the reporting of all activities back to Hammerson plc.• Operational Management of the centre as part of a small Management team Show less

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  Petrofac

  Jan 2012 - Mar 2013

  Corporate Communications Executive

  In this role I focused on the project management of the quarterly company magazine ‘Petrofacts’ that is issued to external and internal stakeholders worldwide. I also worked on the design and launch of the new corporate website at www.petrofac.com and on an on-going worldwide brand review and an analysis of the company brand strategy. In addition I:• Created a family of information leaflets called ‘Introducing Petrofac’ which introduces various elements of Petrofac’s complex operations in an easy to understand format• Co-ordinated the delivery of Crisis Communications training to members of Petrofac senior management in the UK and in the Middle East• Developed supporting collateral for new Group wide performance management process • Oversaw national media monitoring with regard to Petrofac and oil & gas industry coverage• Worked closely with local and internal communications teams to assist their delivery of corporate events, advertising and stakeholder engagement worldwide. Show less

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  Food Standards Agency Scotland

  Mar 2013 - Oct 2013

  Interim Communications Manager (contract role)

  The Food Standards Agency (FSA) is a government department in the UK responsible for food safety, food policy, enforcement and, in Scotland, nutrition. This was a contract position. As Communications Manager I was responsible for leading the Communications team in overseeing events, media handling, crisis response, consumer focused PR and marketing activity and taking the lead in promoting the FSA key business and consumer messages via a variety of channels. In addition I:• Took a lead communication role during incidents and was part of the media response on call rota. • Acted as deputy for Branch Head as required. Fostering relationships with Communications colleagues across the FSA in the UK and within the Scottish Government. • Supported the FSA in Scotland’s communications strategy and communication plan to support the transformation to a new Scottish Food Body in 2014• Reviewed, redefined & implemented crucial consumer marketing campaigns including the Food Hygiene Information Scheme, Eat Safe Awards and Food Safety week. Show less

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  Travelling

  Oct 2013 - Feb 2014

  Australia and SE Asia
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  Fifth Ring

  Mar 2014 - Jul 2017

  Originally an account manager in the agency’s PR team, I was promoted during my time with the company. I managed the strategic elements of accounts across all of Fifth Ring disciplines; brand development & marketing strategy, advertising, digital marketing, design and public relations (including events). My aim was to always to deliver marketing communications outcomes that are integrated with one another whilst also fully supportive of overall business and organisation objectives.My client portfolio spanned local, national and international companies. Among other projects, I led and managed a B2C media tour in New York City, I worked with clients in Houston in the US, London, Norway and Helsinki, Finland to develop client strategic and implementation plans and carried out a comprehensive brand research and refresh project for a company that operates in the US, UK and the Middle East, with a budget just shy of seven figures. My day-to-day role also involved extensive budget, people and project management. I was also part of the Emergency Response Team, which sees my colleagues and me provide media relations support to clients in the event of a major incident. Additional responsibilities include: • Strategic marketing planning and day-to-day management of client accounts and associated budgets.• Understanding buyer journey development and implementing programmatic tools such as Hubspot and Sharpspring for clients.• Line managing and supporting account executives, senior executives, co-ordinators and interns.• Sourcing, nurturing and converting business development leads.• Extensive copywriting, media relations and campaign planning, including digital. Show less In this role I work closely with the team across Fifth Ring departments and geographies to deliver first class public relations and integrated communications campaigns. I am also part of the Emergency Response team, which sees my colleagues and me provide media relations support to clients in the event of a major incident. Additional responsibilities include:• Day to day management of client accounts and associated budgets• Mentoring and supporting Account Executives • Local, national and international media relations support• Developing and tailoring communications strategies according clients’ business goals• Working with digital, creative, branding, advertising and international teams at Fifth Ring in order to provide a rounded marketing communications service to clients Show less

  • Account Director (integrated marketing)

    Sept 2015 - Jul 2017

  • PR Account Manager

    Mar 2014 - Aug 2015
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  Robert Gordon University

  Jul 2017 - Jan 2019

  Senior Marketing Communications Manager

  Responsibility for strategic brand development, guardianship and experience, in addition to the management of a team of marketing and events specialists within the central marketing function. The university operates extensively in home and in international markets, as does our marketing. During my short time at RGU I led a brand review and refresh process and led the implementation of this across the University's operations.Projects and day to day responsibilities included:- Strategic redevelopment of the RGU brand, its positioning and proposition completed at beginning of 2018- Rationalising customer journey and stakeholder personas in order to pull out relevant key messages, redefine RGU’s segmentation and channel planning- Working closely with senior and executive management team- Management of the brand communications and events team at RGU which is responsible for all on campus recruitment events, including open days- Utilising brand, communications and marketing to achieve RGU student recruitment targets in Scotland, Europe and international markets- Working side by side with RGU student recruitment, business development and communication teams to ensure consistency of messaging and story telling across all internal and external channels Show less

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  Aspectus Group

  Jan 2019 - Apr 2020

  Senior Brand and Content Strategist

  Within a specialised communications and digital agency this role focused on brand and communications strategy. I was also heavily involved in the management of agency teams and clients in the UK and around the world. Specifically the role involved:-Developing and advising on clients’ core brand elements such as positioning, messaging and toneof voice-Working closely with digital team to apply defined strategy to visual and digital elements of thebrand- Leading on implementation of client’s defined brand strategy and develop effective plans for roll out both internally and externally - Leading on the development of ongoing campaign strategies in line with the above via creativestorylines and integrated communications - Developing internal Aspectus processes to hone best practise for approaching and executingbrand strategy projectsAnd more Show less

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  Brodies LLP

  Apr 2020 - now

  Brodies LLP is a UK top 50 law firm that operates in the UK and internationally. In this role I create and deliver communications strategy and plans. I predominantly work across external communications and work closely with the firm's boards, senior management team, partners and lawyers at all stages of their careers to support Brodies' business strategy and objectives. During 2024 and early 2025 I stepped in to cover for the head of communications during maternity leave, which included acting as the main communications point of contact for all board members and senior management, leading on risk monitoring, internal communications and people and team management, including conducting appraisals and recruitment. My days are varied and busy however I have seen notable success in delivering Brodies 'Battle of the Brits in the Community' programme with Judy Murray, overseeing the development and growth of 'Podcasts by Brodies', and many successful practice area campaigns.At all times my focus is on promoting and building the firm's national and international brand and reputation. Show less

  • Communications Manager

    Jul 2021 - now

  • Marketing and business development manager

    Apr 2020 - Jul 2021