Billy Lockin

Experience

• 

  Arizona Diamondbacks

  Jun 2004 - Dec 2006

  Baseball Player

  *Selected in Major League Baseball draft in June 2004.*Played two full seasons in the Minor League Class A farm system.*Community Service Player of the Year 2005.

• 

  GE Appliances, a Haier company

  Mar 2007 - Jun 2024

  *Business to Business Appliance Sales within assigned territory.*Established and maintained key independent account client relationships within all levels of the account.*Identified new business opportunities and developed marketing strategies to grow customers within their specific markets to increase sales.*Responsible for all sales activities and managed all aspects of the account experience including: consistency of product delivery, order and inventory management, forecasting, resolving customer issues, marketing and advertising strategies, and product training.*Developed and executed merchandising and promotional strategies and programs within each account to drive sell-through and profitable sales to maximize growth.*Conducted and lead weekly business meetings with key accounts to keep them in tune of market trends and conditions in the marketplace.*Prepared presentations, proposals, and sales materials including developing and leading highly visible product sales trainings.*Focused skills in operational excellence, relationship building, business expectations, and the ability to create an aura of excitement around product offerings and services to customers with a confident selling and training approach.*Chosen to participate in the GE Commercial Leadership Training Program. Show less *Managed a $21MM national account territory using sell-through metrics, HQ initiatives, and strong relationships to execute growth strategies.*Provided merchandising and training support by analyzing and identifying growth opportunities and developing action plans to increase revenue.*Executed product training presentations with retail customers.*Created programs and sales incentives to drive sell-through, floor share penetration, and profitable sales.*Built strong relationships within all levels of the accounts from sales associates to region managers to ensure optimal product placement and representation Show less

  • Senior Area Sales Manager

    Sept 2009 - Jun 2024

  • Area Merchandising Specialist

    Mar 2007 - Aug 2009