Bill Emison

Experience

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  SchlumbergerSema (formerly Convergent Group)

  Jul 1997 - Aug 2001

  Senior Sales Consultant

  • Communicated the company’s industry vision, service offerings, solutions methodology, and technology implementation approaches to electric utility and local government clients.• Demonstrated the company’s system integration and business process modeling expertise via live software demonstrations, multimedia presentations, and on-site visioning sessions.• Collaborated in the collection, documentation and delivery of functional requirement specifications for multiple local government projects.• Increased product brand awareness by developing technical/non-technical marketing collateral and presentations, magazine articles, and newsletters.• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings. Show less

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  Hitachi Software Global Technology

  Aug 2001 - Oct 2005

  • Consulted with prospective customers on system architecture, database integration, hardware/software specifications, and cost estimates for Java-based enterprise GIS system.• Responsible for software implementation, system configuration, user training, and post-sales account management for customers in local government, utilities, and telecommunications.• Created sales content and web-based product demonstrations highlighting user functionality and competitive advantage of seven CAD and GIS software products. Show less • Served as the primary technical expert for corporate sales and marketing support activities in the North American market.• Identified and qualified prospective clients at utility and public sector conferences, trade shows and association meetings.• Presented technical seminars and authored white papers outlining the company’s business approach and technical strategies.• Contributed to sales engineering effectiveness by identifying short-term and long-range technical issues and recommending solutions, while managing internal development teams to compliantly respond.• Provided technical troubleshooting and problem-solving for clients with installed equipment/system issues.• Delivered technical sales presentations to prospective clients and presented benefits and value of products. Designed and coordinated product presentations based on the necessities and competitive sales environment.• Effectively discussed and positioned technical products and solutions by demonstrating an in-depth understanding of company products, functions, features and benefits to both business and technical users.• Identified all technical issues of assigned accounts, and managed prospect expectations, to assure complete customer satisfaction through all stages of the sales and implementation process.• Provided specifications to prospective clients, and responded to functional and technical elements of RFIs/RFPs.• Identified product capability gaps or functionality limitations to define alternatives using partners, product enhancements. Show less

  • Senior Sales Consultant

    Mar 2004 - Oct 2005

  • Technical Sales Engineer

    Aug 2001 - Mar 2004
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  Merrick & Company

  Jan 2006 - Apr 2015

  • Accountable for corporate marketing efforts in support of five business units across 20 offices (domestic + international), which generated approximately $110M gross revenues annually.• Managed team of two graphic designers delivering digital content in support of business development proposals, marketing collateral, office display signage, special projects design, human resources recruiting materials, and (project-specific) instructional manuals.• Supported extensive interaction and collaboration with six-person business proposal team, which delivered more than 350 project proposals annually. • Expanded corporate social media use by developing technical / business content using LinkedIn, Twitter, YouTube and SlideShare. Responsible for > 82% increase in followers and traffic across all social media sites.• Delivered online corporate marketing presentations to prospective clients and affiliated engineering industry groups of Merrick’s professional engineering services offering.• Supported all corporate communication plans of each business unit through the development and implementation of custom external communication strategies.• Directed activities of external advertising agencies and public relations firms developing and implementing all business unit marketing campaigns, strategies, and programs.• Built and strengthened engineering industry partnerships to improve visibility of professional service offering, amplify coverage, and maximize effectiveness of marketing campaigns. Show less • Responsible for commercial business development and marketing efforts within Merrick’s Geospatial Solutions team, comprised of 80 geomatics professionals generating approximately $20M annual revenue.• Consulted with existing and prospective clients regarding aerial, mobile, and terrestrial data acquisition projects, specializing in the development of technical solutions to meet client requirements in support of their business operations. • Developed and managed sales and marketing plans to grow commercial business by more than 50% over a 5-year span. • Provided marketing and sales support for Merrick’s corporate exhibits at industry tradeshows and conferences, including product presentations, panel discussions, and educational LiDAR / remote sensing workshops.• Managed product development activities and direct sales for Merrick’s MARS® software suite, a Lidar visualization and data processing application designed for commercial data production activities. • Researched emerging industry trends, new technical approaches, and innovative concepts to improve data collection accuracy and internal data processing capabilities. Show less

  • Head Of Marketing Communications

    Mar 2014 - Apr 2015

  • Senior Sales Account Manager

    Jan 2006 - Apr 2015
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  Emison Technical Consulting

  May 2015 - Dec 2024

  President

  • Provide technical marketing message development services for several commercial geospatial firms, involving targeted email campaigns, social media activities, product announcements, and brand awareness promotions.• Consult with local commercial startups regarding market approaches, product development, commercial market analysis, and business development support, including conference booth support for geospatial industry trade shows and conferences.• Recent consulting clients include: BAAM.Tech, Jonah Energy, BNP Media, Chaffee County EDC, Diversified Communications, and the Colfax Business Improvement District. Show less

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  UAS Colorado

  Jun 2015 - Dec 2017

  Director Of Communications

  • Volunteer position providing communications and marketing services for non-profit commercial drone industry advocacy group supporting the state of Colorado's UAS business environment.• Responsible for communicating industry news, local event announcements, field demonstrations, and other relevant information to UAS Colorado membership.• Developed all external communications, managed website content, operated social media channels (Twitter, LinkedIn), and maintained membership database.

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  Juniper Unmanned

  Jul 2015 - Sept 2016

  Director of Marketing

  • Responsible for marketing Juniper’s professional services offering, developing promotional content for the firm’s (hardcopy) marketing collateral, business proposals, advertising, and corporate website. • Organized, coordinated, and executed dozens of events for the UAS Colorado (fka Rocky Mountain UAS Professionals) Meetup group, which advocates for the commercial drone industry in Colorado.• Served as the lead planner and director for all technical conference activities, including exhibit booth management, business partner coordination, and public relations activities.• Managed the firm’s social media corporate presence on LinkedIn, Twitter, and YouTube. Show less

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  Diversified Communications HQ

  Jul 2018 - Oct 2020

  Conference Chair

  • Responsible for organizing technical content, identification of speakers, and organization of panel events for global media company offering market-leading events, digital products, and publications.• Managed daily conference operations for the 2019 International LiDAR Mapping Forum, the 2019 SPAR 3D Expo & Conference, and the 2019 AEC Next Technology Expo + Conference.• Contributing writer for SPAR 3D, an online content channel focused on 3D capture technologies for commercial applications. • Host of the Points + Pixels podcast, featuring interviews of Lidar industry service providers, commercial end-users, and researchers. Show less

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  Phase One

  Jan 2022 - May 2022

  Communications and Events Manager

  • Responsible for all marketing communications to geospatial and professional photography audiences in North American markets, including email campaigns, social media activities, and press releases. • Organized and managed Phase One's exhibit stand at three (3) major geospatial conference events (ex. Geo Week, AUVSI XPONENTIAL, and GEOINT Symposium) in the first two (2) quarters of 2022.

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  TrueNet Communications, a Fujitsu Company

  May 2023 - Nov 2024

  Senior Sales Engineer

  • Spearheading sales initiatives for TrueNet's innovative OSP Digital Twin division, specializing in advanced 3D technologies (such as mobile LiDAR and drones) for efficient field data collection. • Offering technical consultancy to TrueNet's senior leadership, focused on enhancing field data collection strategies, expediting data processing methodologies, and harnessing AI algorithms for automated data analysis.• Driving marketing efforts to promote TrueNet's Digital Twin capabilities and service offerings to clients, business partners, and telecommunications industry trade groups through compelling marketing content, strategic industry events, and online platforms. Show less