
Anna Nilsson

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About me
Sponsoring, Sales, Marketing & Events
Education

Bromma Enskilda Högskola
2019 - 2019Human Rights and International Law
HRS Göteborg Travel Academy
1993 - 1994Tourism and Travel Services ManagementActivities and Societies: IATA competence and travel Consultant

Mälardalens universitet
2023 - 2024Sportsmarketing 7,5 p
Uppsala universitet
2020 - 2020Sustainibility och CSR, 5 points
Mälardalens universitet
2021 - 2022Hållbarhetsredovisning 7,5 p
Folkuniversitetet
2003 - 2003Strategic MarketingActivities and Societies: Strategic Marketing including to make a marketing plan for a real company.

Södertörn University
2007 - 200730 points Economics
Högskolan i Borås
2020 - 2020Introduktion till hållbar utveckling, 5 poäng
IHM Business School
2014 - 2016Bachelor's degree Business and marketing administrationBusiness administration, Business finance, marketing, project management, Leadership and organization behavior and a final business case, how to expand a business from 10 to 100 million.

KTH Royal Institute of Technology
2005 - 200515 p Law
Stockholm University
2001 - 200115 p Computer science
Google Mobile Academy
2019 - 2019Digital Marketing
Stockholm University
2006 - 200610 p Rethoric
Experience

KILROY travels Sweden AB
Dec 1994 - Nov 2001Built up a new branch office. Responsible for a travel agency. Includes responsibility for budget, sales, staff, education and ticketing. Built up and developed a new group department and key-account department. Were involved with develop marketing material for group travels. Negotiated with airline companies and suppliers of hotels, cards, insurance etc. Made business and frame agreaments with key-account companies. Was a teamleader and responsible for ticketing and education.
Branch manager
Apr 2000 - Nov 2001Group travel consultant, team leader
Sept 1996 - Mar 2000Key Account manager
Dec 1994 - Aug 1996

Transportnytt
Dec 2001 - Dec 2004Marketing- and Sales managerResponsible for marketing and sales. Arranged, as a project leader, Swedish Forklift Truck Driving Championships and Nordic Lift Truck Challenge. I have been involved in the purchase of Transportnytt to Förlags AB Verkstadstidningens concern. Also responsible to implement Transportnytt data to the concerns system. Result- and budget responsibility. Marketing year plan - update website - production printing - sales - project leader - plan fairs

Automation magazine, Sweden
Jan 2006 - Aug 2010Marketing- and Sales managerResponsible for marketing and sales. Creating campaigns both for advertisers and subscribes, attend to fairs and cooperate with associations within the business area.Marketing year plan - update website - production printing - sales - project leader - plan fairs

Talentum Media
Jan 2010 - Oct 2011Account Manager for Affärsvärlden & Ny Teknik, Brand SpecialistSales of print, digital, conference and creative collaborations with partners. Project leader inserts and some marketing advertisers. Print - online advertising - events - project leader - marketing to advertisers

Dagens Industri
Nov 2011 - Feb 2015Senior Account ManagerSales of print, online, conference and creative collaborations with partners. Print - online advertising - mobile advertising - podcast - conferences

LRF Media AB
Feb 2015 - Jun 2016Key Account Manager Creative EventSales, 360 creative solutions within print, digital, events for complex customers. Working closely with LRF Event department. A lot of food customers. Starting a new fair within baking and creating smaller events up to 300 people.- Print - online advertising - facebook - newsletters - social media - influencer marketing - video - native - events and fairs.

LRF - Lantbrukarnas Riksförbund
Jun 2016 - Jan 2017Project Manager Marketing and SalesTo review and develop LRF:s offer with added value to the members of LRF.Packaging of LRF's total offer.Develop and create marketing campaigns. Responsible of recruitment of new members. This through Telemarketing companies as well as support of regional offices' local activities.Project leader - marketing - create advertisements - responsible new members

Adspiration media sales for Bonnier News Sales (BNS)
Feb 2017 - Nov 2019International Sales ManagerResponsible Sales to foreign markets for Di, DN, Expressen, GP, Sydsvenskan and VA.Responsible for sales all over the world except the Nordic countries.To proactively support sales representatives with marketing presentations, back up with analyzes and to market BNS so that BNS is top of mind if customers want to market themselves in the Swedish market.Weekly contact with media and digital agencies all over the world. Media sales - Native - content marketing - programmatic - print - events - branding - analytics - data - budget - sales agents network - international Show less

Stockholmsmässan
Nov 2019 - Sept 2020Sales ManagerResponsible for starting up a new fair within the Franchise industry which included strategic collaboration with relevant associations, development of marketing communication materials and sales to potential exhibitors.

Hjärt-Lungfonden
Sept 2020 - Mar 2023Projektledare Egen insamling och FöretagssamarbetenAnsvarat för gåvoslaget Egen insamling samt utveckling av företagssamarbeten. Alla slags samarbeten både från vanliga gåvor till mer strategiska samarbeten med flertalet partners inblandade.

Svenska Fotbollförbundet
Mar 2023 - nowKey Account Manager/ PartneransvarigSponsorship, sales, business development
Licenses & Certifications

Google Digital Akademi Grunderna i Digital Marknadsföring
GoogleApr 2020
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