Kun-Woo Lee

Experience

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  None

  Jan 1993 - Jan 1999

  Professional Tennis Player

  Professional tennis player with a great deal of prizes.2nd place in group division in national competition, 1st place in men's single in regional competition, and etc.Sponsored by Korean Air and recorded as the youngest in the history of Korean tennis industry.

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  Griffith University, Etought Co. Ltd., Anzac Square

  Jul 2007 - Jul 2010

  3 Years in Australia
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  Hwaseung Group, Chairman's Office, Strategic Planning Div.

  Sept 2011 - Dec 2013

  Marketing Assistant

  • Consulting in planning executing brand marketing campaigns• Coordinator of adidas shoes OEM• Market research, target analysis, building strategy• Communicate with the global marketing team at Hong-Kong office• Planning, recording, analyzing marketing cost and expenditure• Accounting, book keeping, financial analysis(ROI, cost effectiveness)

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  HWASEUNG CO.

  Jan 2014 - now

  Brand Manager(KSWISS, LECAF, MERRELL)

  • Lead, Align & Collaborate with the marketing function (Creative/Digital/Event/Comms) from the campaign planning to execution• Lead the process and set expectations with agency partners for high quality work• Lead the development and progress of marketing campaigns based on strategies• Drive customer-centric communications, strategies and planning the marketing initiatives• Analyzing customer insights and product benefits by conducting brand index research• Manage campaign marketing with execution and tangible results to increase brand affinity and revenue with agreed upon KPI• Manages the budget for all projects Show less

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  The Rockport Company

  Jul 2019 - now

  Marketing Manager(Rockport)

  • Develop brand strategy including brand identity, story telling and message based on brand analysis.• Managed to develop annual advertising / PR / digital marketing / CRM strategy, localizing global PR strategy, and conduct research and analysis about competitors’ activities.• Develop and implement advertising plans based on marketing plans and consumer insights.• Management of budget as set according to marketing goal.• Co-work with related parties for integrated MKT• Integrate with other functions(e.g. in store communications, product marketing, retail marketing and sales to plan &execute PR activities and ensure correct representation of the brand & products. Show less