Henry Perlmutter

Experience

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  Norstan Communications

  Jan 1984 - Jan 1989

  Account Executive
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  Design Center West

  Jan 1989 - Jan 1997

  Partner
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  LT

  Jan 1997 - Jan 1999

  Director | EBL InterActive

  Started and managed the InterActive division of Arizona’s largest full-service advertising and public relations firm. Initially working under contract, wrote comprehensive business plan for interactive division startup, detailing opportunities, marketing strategy, operations, capital requirements and financial projections. Hired creative team, developed strategic vendor relationships, and implemented numerous other areas of initial business plan. Produced websites for The Arizona Lottery, Cox Communications, National Computer Systems and others. Show less

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  AdCenter

  Jan 1999 - Jun 2020

  Principal

  Own and operate full-service internet marketing and website development business. Services offered include: turnkey website design and construction, strategic consulting, web hosting, e-commerce and shopping cart development, online advertising and marketing, search engine optimization (SEO), email marketing and social media optimization as well as traditional (offline) advertising and marketing work.

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  AZtrucks.com

  Jan 2001 - Dec 2013

  Partner/Founder

  Founded and built a successful, large-scale e-commerce business selling custom parts and accessories for the pickup truck, 4x4 and SUV market. Designed and produced the AZtrucks website (www.AZtrucks.com), which now consists of over 60,000 parts from more than 160 manufacturers, along with a custom part lookup and online ordering system frontend and backend. Directed all website development and marketing activities including: new products additions and site maintenance, PPC advertising (AdWords and others), email marketing, SEO, public relations, directory listings, social media marketing and online visibility. To date, AZtrucks.com has now logged total sales of over $15 million, with over 75,000 customers around the world. Show less

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  ARCADIAN, INC

  Mar 2014 - Aug 2016

  Marketing & eCommerce Manager

  Responsible for all online and offline marketing / lead generation activities for leading distributor of commercial antenna systems and components, including: company websites, email marketing, social media, branding, tradeshows and product literature. Accomplishments include: - Developed and launched all-new company e-commerce website (www.ARCantenna.com).- Re-branded all corporate identity and marketing communications.- Created branding, marketing and website for new in-house product line (www.RFMAX.us). Show less

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  OpenTech Alliance

  Nov 2016 - Nov 2018

  Marketing Director

  Responsible for the success of all online and offline B2B marketing and demand generation programs for this multi-million dollar technology business focused on the self storage industry. Developed and executed comprehensive product marketing and creative strategies for multiple hardware and SaaS products and services. Managed budget, vendor relationships, tradeshows, content creation and other sales and marketing activities including company websites, blogs, social media, advertising, email, collateral, press releases, webinars and more. Show less

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  Sper Scientific

  Jun 2020 - now

  Director of Sales & Marketing

  Direct all marketing efforts including SEM/SEO, Google/Bing Ads, Analytics, email campaigns and more. P&L responsibility, budgeting, sales projections and overall marketing strategy and direction.Built new e-commerce website on Shopify platform for this established supplier of environmental measurement instruments. Also handle all sales and marketing activities on Amazon Vendor & Seller Central, Walmart, eBay and other online/reseller channels.* Increased online sales over 40% in 1st 6 months following site launch. Show less