Dani Dadulla

Experience

• 

  Nex2Global Co., Ltd.

  Oct 2013 - Oct 2014

  Game Master for titles under NKoonstar and sister companiesManages in-game, online social media, and offline eventsPerform QA of game updates and assist game developers based in South Korea Provided technical writing in the form of game guides and support for the players in various game titlesConceptualize, facilitate and evaluate in-game and social media events for game titles

  • Senior Marketing Specialist-cum-Game Master

    May 2014 - Oct 2014

  • Marketing, Game, and QA Staff

    Oct 2013 - May 2014
• 

  INQUIRER.net

  Dec 2014 - Jul 2017

  US Marketing and Advertising Sales - Ad Operations Specialist

  End to end campaign management of direct and programmatic campaigns sold by the San Francisco bay area teamIdentify opportunities for all North America remnant inventoryProvide the US leadership with critical ad ops data including revenue, viewability, and CTRs of direct, programmatic, and third part adsIntegrating third party ad partners through hardcoding or through GAMSupport local ad ops team in the Philippines

• 

  Dragonpay

  Jul 2017 - Dec 2017

  Sales Account Manager

  Onboard merchants to use DragonPay's fintech solution for e-commerce sitesProvide assistance to existing and new merchants on fintech productsNumber of closed accounts: 14 accounts (2 corporate accounts)

• 

  Paymentwall, Inc.

  Jan 2018 - Apr 2018

  Advertising Management Officer/Product Owner - Offerwall

  Onboard new publishers to monetize non-paying users by giving them incentivized adsOptimize deals that are setup within the network through second party/ABM data ingestion

• 

  ABS-CBN Corporation

  May 2018 - Oct 2020

  Increased Programmatic revenues by 40% for 2019 to 2020 by implementing fixes and using data to identify area of improvementAd Network Revenues increased by 100% for 2019 to 2020 by adding new ad networks on other ad formatsAchieved overall Programmatic and Ad Network targets YoY from 2018 - 2020Key Accounts: Unilever, P&G, & Netflix Manage ALL Digital Ad Operations and Programmatic of ABS-CBN Global - A subsidiary of ABS-CBN Corporation. Involved in campaign planning, implementation, and post evaluation of directly sold web, app, OTT and IPTV campaigns in the US, UK, JP, AU, and Middle East.100% Efficiency on campaign implementations with very narrow chances of under delivery Exceed the overall 2018 Targets for Programmatic Direct and Auction by 10%Initiate the integration of multiple SSPs like Telaria, Freewheel, SpotX, AppNexus, and other supply side platforms focusing on display, video, and in-app inventoryContribute to Sales and Marketing by providing go-to-market strategies and technical support for Programmatic products

  • Head, Programmatic and Ad Network Operations

    Feb 2019 - Oct 2020

  • Manager, Global Digital Campaigns

    Jan 2019 - Jul 2019

  • Lead, Programmatic

    May 2018 - Feb 2019
• 

  Paragon Offshoring Corp

  Sept 2020 - Jun 2023

  Programmatic & Advertising Operations Director

  [Business Outsourcing Company based in Angeles City, Philippines]Developed Paragon FAQ and guides for all ad tools used by the teams.Lead multiple accounts and ad ops teams under different territories and capacitiesCollaborated with leadership in obtaining new clients to expand the US, UK, & AU clietele

• 

  Concentrical

  Nov 2020 - Oct 2021

  Digital Advertising Operations Manager

  [Hired through a Consultancy, Worked remotely from the Philippines]Operationalize ad servers and conduct multiple A/B testsContribute proven go-to-market strategies for existing and new ad products

• 

  The Guardian US

  May 2023 - Feb 2025

  Programmatic Advertising Operations Manager [Rev Ops]

  [New York Based position, working remotely from Denmark, South Carolina with occasional NYC office visits]Created The Guardian US Programmatic Domain, an internal project that aims to bridge gaps between Sales + ProgrammaticAchieved Programmatic targets YoY for fiscal year 2023-2024 and Fiscal year 2024-2025 (Q1-Q3)