Lucas Pantos

Experience

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  EDCON - Jet Marketing

  Jan 1995 - Jan 1998

  Art Director

  Project managed and art directed full campaigns for Jet Stores SA under the Creative Direction of Dennis Higgs

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  Queens High School Bezvalley

  Jan 1999 - Nov 1999

  High School Art Teacher

  To teach Art Practical and Theory to high school students from standard 7 through to Matric (grade 8 to grade 12).• Formulate daily classes and activities across 5 grades: – Practical projects and Art Techniques teaching across different mediums – Art Theory teaching covering different Eras of Art and Artists – Art Principles – Setting Art Projects and Project Deliverables – Mentoring kids with Art aspirations and talents, particularly final year students wanting to continue their Art into College or University (career guidance) – Setting of Term Exams, Marking Exams – Setting & Marking of Final Exams for end of year – Participating in Regional Art Department Ministry of Education workshops – Representing & Leading the Art Department for the School – Active teacher's member in the staff room – Extra mural activities: Rugby & Tennis Coach for U13 & U14's, and Drama Club Show less

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  Draftfcb

  Jan 2000 - Jan 2002

  Senior Art Director 2.I.C.

  Managed and Art directed the Edgars business - 2nd in chargeArt directed Samsung

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  Ogilvy & Mather JHB

  Jan 2002 - Jan 2004

  Creative Head

  Managed and directed the Mr Price fashion business, and collaborated to launch the Mr Price Home brand.Managed and art directed the Motorola BTL & ATL business.Art directed the BTL KFC business.Directed awareness campaign for Lipitor and GrandPa drugs and designed new brand for Yasmin contraceptives for O&M HealthCare

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  Tbwa\hunt lascaris

  Jan 2004 - Jan 2006

  Freelance art director

  Art directed brand campaigns on freelance basis - worked closely with senior creative team and CD

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  Shongololo Brand Masters

  Jan 2004 - Jan 2005

  Creative Director

  Managed and directed the Montecasino Brand for Tsogo SunManaged and directed the BTL and eventing requirements for FNBDirected the DaimlerChrysler brand and corporate annual Awards events (won best stand at 2005 Car Expo)StrategyDesignBrand Building

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  The Front Films

  Jan 2005 - Jan 2007

  Art Director (film & TV)

  Freelance Art Director for Production House The Front & Director Ian Wilson: TVC's ADirected: PondsSunsilk x 3SAASteers x 2

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  LUNA\TIC Communications

  Jun 2005 - Nov 2008

  Creative Director / Founder

  BTL Agency that tactically serviced retail brands, fashion to FMCG.Focus on consumer behavior change - attraction to our brandsHigh-end brand and product designAV Dept. that serviced the film industryFounded the Y.C.T.I. (Young Creative Talent Initiative) to bridge the gap between tertiary education and employment with young creatives who weren't top of their class and poached by the top agencies. Gave them real work experience through live training - 6 & 12 month program. (2007 intake of 6, placed 4 with top 4 agencies).Overall direction and management of the day-to-day running of the agency's operations and Y.C.T.I. Show less

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  Raizcorp

  Jan 2006 - Jan 2008

  Creative Consultant

  Immersed in the entrepreneurial hub called the 'prosperator', to hone management and innovation skills.Serviced Raizcorp's direct brand design requirements.Creatively directed and consulted to the 80+ multi-faceted companies within Raizcorp's infrastructure.Enhanced business managementSkills development and nurturingConception and Marketing InnovationBusiness StrategyBrand StrategySelf Developement - Entrepreneurial focus

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  TBWA/Limelight - Uganda

  Jan 2008 - Jan 2010

  Creative Director

  Spearheaded the launch of Stanbic Bank's new Brand Campaign - 'Moving Forward'Strategy & Brand buildingCapacity & Skills building

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  Creaxion | Ogilvy

  Jan 2010 - Aug 2014

  Agency Director

  Initially my responsibilities seemed simple in a small landlocked market. Boy did it prove otherwise.In a market that is connected to the globe due to its revolutionary political views on reform, genocide rememberance, rapid change, and ambition for self-sustainability, the opportunity for growth tripled in double/triple quick time. I directed & built Rwanda's largest advertising, marketing & communications agency, having serviced the country's and region's most recognisable brands. Our solid team, in-depth market knowledge, international network / affiliations with international brands and agencies alike, gave us a competitive advantage as I sought to keep growing our market share and portfolio.My key responsibilities were:- Manage - lead the agency: creative / client services / admin dept's- Provide direction, inspiration and expertise for conceptualising and executing artist/client communications- Drive the growth of the agency - constant reinvention in an ever-changing market- Drive and increase revenues for clients/brands and the agency - Acquire / retain customer base / portfolio- Manage all client relations (Exco. and mid management levels)- Manage staff / HR, budgets, day-to-day operations for efficient outputs- Develop and build business / brands- Generate compelling work - Manage creatives and client services ensuring projects are well conceived, designed, brand appropriate, strategically on target, and tactically optimized- Utilise proven / created techniques for generating highly effective ROI-oriented work across all channels- Increase visibility and credibility as an outstanding communications & creative partner for clients- Drive creative and client services development and take the lead during RFPs/new business pitches- Manage and Direct the overall leadership and vision for the agency, with increased turnover and profits, for the owners and shareholders- Create, problem solve, innovate Show less

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  Aggrey & Clifford

  Aug 2014 - Mar 2016

  Creative Director

  The EA Region is ours!My duty was to create and build regional strength in all things related to integrated marketing and advertising, brand building, market disruption through consumer behavioral change, and premium creative output by leading my team from the front.Driven to build 'unique' long-term ‘partnerships’ in the advertising and brand building world of East Africa, with like-minded and risk-taking clients / brands who seek the ‘X’ factor in their brand delivery and communications...• Managed, planned, and implemented creative, marketing & advertising campaigns and branding strategies• Client-facing and hands-on immersive creative leadership role for blue chip clients; Vodacom (Vodafone), banks, airlines, breweries• Directed overall agency creative direction and output – TVC's and photoshoots• Managed & co-ordinated advertising creative –customer services – strategy – media and digital teams for all integrated communications output• Launched innovative products for Vodafone (m-Pawa) that have been recognised and awarded by Vodafone UK. Now used as case studies for other 3rd world markets Show less

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  LP Brand Consulting

  Jun 2016 - Jun 2020

  Integrated Brand Marketer & Creative Strategist | Lead Consultant

  Technology, not just digital, has become a large and important chunk of how we work and communicate. As a 23+ years seasoned brand and ad-man (across multiple int'l markets and brands) I am continuously humbled and intrigued at how we tirelessly keep changing companies and customers' experiences – daily – by integrating their brand communications, strategies and product developments. From a privileged position whereby I consult to both comms agencies and brands alike, the nuances differ little. Strategies may vary but each are after one common objective: to cut through the comms/brand clutter as effectively as possible by adding massive value to their customers. From AR to AI, VR to Beacon & Heat Mapping technologies, AVA to Closed-Circuit Platform communications tools, we're automating and revolutionizing business ops and comms from basic to high level by enhancing the users' experience. Every problem has a solution. Of course, my focus remains the customer experience and engagement - the elevation of efficiencies for local communities - simply because without them we don't have a market to communicate with. After all building legacy for our future generations has to be the ultimate goal.The creativity that backs all the strategic work it is the bonus!! Show less

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  LP Brand Consult

  Jun 2016 - Jun 2020

  Client-facing Brand Solutionist | Project Manager | Acc Director | CD

  Insightful project management and brand development within the digital, marketing and advertising worlds that connect people to products and products to people.A client-facing integrated marketer backed by strategy to create and deliver valuable, relevant and commercially viable projects. Efficient projects build relationships. Relationships are built on trust. Trust drives legacy and revenue.As a client-facing project manager of all things brand, digital and advertising, I bring creative solutions to the table, with work produced on insightful data for effective customer experiences.I've managed several global brand campaigns (across 5 countries and 9 markets) that have successfully increased company’s brand awareness and revenues. Now I am expanding my knowledge within new markets, adding value with over 20 years experiences in building brands as the project lead, account director or creative director, with focus on innovation. Show less

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  TQ GROUP & FOGG Digital Experiential Marketing

  Aug 2017 - Jun 2019

  Digital Project Lead | Executive Creative Director

  Both these agencies innovate and continuously change the status quo. I was proud to be a key member of the team to influence and create legacy brand projects that still run today!Driven by high-end digital experiential and creative integrated technology, B2C & B2B digital platforms and creative outputs. My role: to project manage, strategise and (creatively) direct the integration with immersive experiences for the consumer across banking, insurance, water conservation, tourism and gaming sectors. Why?Because the consumer is bombarded with brand comms. clutter that they deserve to have unique experiences when brand engagement is required. Pushing the envelope was just another day in mine and my team's world. We didn't rest until we had solved what was seemingly unsolvable. Until the solution is so kick-ass and efficient that it would revolutionise and automate the way a business operated and communicated.Blue-Chip companies and SOE's benefited from mine and my team's strategic thinking to go beyond the brief's requirements, because my analytical 'never say die' attitude would push us into territories of exploration never before visited.• Client/team facing marketing & digital leadership• AV, Animation & Stills content production for designated marketing channels• Project Management of DSN (Digital Screens Network) service delivery for STD Bank (720 branches) across Southern Africa, including IDS (Interactive Digital Screens)• POC Project Management of DSN (Digital Screens Network) service delivery for University of Pretoria• Project Managed Research, Installation and Creative AV & design team (incl. copywriters, filmographers, animators and scriptwriter) to design marketing strategies for targeted market- relevant content production and implementation• Brand Custodian & Strategist for brand and visual creative led technology-delivery outputs: On-site UX• Creative direction• New business acquisitions within customer growth portfolio Show less

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  Mitchell Corp

  Jan 2020 - May 2021

  Brand & Strategy Development Manager

  For Mitchell Corp, New Zealand's largest Accommodation Provider for inbound travelers, I was tasked to drive all brand and marketing communications projects for our 6 accommodations brands across New Zealand.• Planned & implemented marketing & advertising campaigns and branding strategies as NZ’s Leading Technology-Led Accommodations Hub• Re-strategised due to the effects of pandemic on the tourism sector• Brand & Marketing Custodian for 6 brands• Customer-facing service leadership and marketing strategy support to accommodation properties – as industry specialists• Managed & co-ordinated marketing/sales team, and digital service providers, for all communications output across digital platforms, managing accommodations listings• Managed day-to-day progress and updating of custom-built site and back-end management of inventory platform• Recruited & managed NZ based charities (x10): listed and integrated into booking engine and marketing strategies• Created and managed EDMs, social media, websites, branding building• Managed EECA (book-a-charge) project – tender to execution – with Wall-Box installer and accommodation properties, incl. quarterly status meetings with EECA Show less

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  ALPHA WAI Ltd

  May 2021 - Jan 2023

  Brand Campaigns & Marketing [Digital] Project Manager

  A customer/team-centric marketing & brand leader role for all things led by creative thinking, integrated communications, solutions oriented [digital & creative] project management and delivery within a specialised retail sector.Immersive day-to-day online marketing with EDM and Website management. The bonus? Happy repeat customers!• Planned & implemented marketing (digital & traditional), advertising campaigns and branding strategies across multiple platforms and consumable access points• NZ & AU Brand Building / Co-ordination of brand activities (in-store & online/digital)• Marketing Custodian and Brand Manager for 8 brands• Manage & co-ordinate IT & marketing team/content team for all communications output across digital platforms and e-commerce store sites – incl. photoshoots and content creation• Manage Comms: EDMs, social media presence, websites, store branding and overall campaigns projects• Skilled in Drip (EDM), Shopify, META, Cin7, Starshipit• Customer database retention and acquisition –management and segmentation – reporting and measuring• Brand build and management on visual brand and marketing assets across all brands and platforms• Proficient in Adobe Creative Suit (Illustrator, Photoshop, ID, Premiere Pro) and Office Suit• Management of local Christchurch SLSC events with pop-ups and custom branded gear production, sales and marketingChristchurch Store Management duties:• Customer service and sales – as industry specialists• Merchandising, Product sourcing, Product knowledge and training• Relationship building with clubs & coaches• General store (regional) marketing• Day-to-day store management: staff, stock, online orders, target driven sales, housekeeping, courier co-ordination• Cash handling / banking• Hired, trained and overseeing store team Show less

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  Metropol Magazine

  Mar 2023 - now

  Creative Director

  Creative Direction and design on Canterbury's and Christchurch's top lifestyle magazine

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  Metros Marketing

  Mar 2023 - now

  Customer-Facing Creative Director | Marketing Projects Lead

  Your A–Z customer-facing integrated Marketing, Brand, Communications, Creative Director, Creative Project Manager.