Cheryl Siegel

Experience

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  Information Resources Inc.

  Aug 1990 - Sept 1997

  Project Manager

  Project Manager, (1996 – 1997)  Co-managed a multi-million dollar investment project to upgrade the company’s external data collection hardware and software 100% responsibility for testing, development, and support of hardware and Windows-based software Wrote technical user’s manual, training, documentation, reports, instructions, and research studies for Windows-based application Trained 25% of field employees on Windows-based software Developed and wrote audits for 25% of client business Liaison for all departments involved with training, research, development, and testing Troubleshooting of Windows applicationCorporate Liaison, (1994 – 1996) Planned and executed special client projects and requests resulting in an additional $500K in sold business Main contact between 50% of the company and client accounts Conducted 25% of direct marketing research for food, health, and beauty categories Wrote training materials and column for field collection trade publication Developed a procedure plan to improve productivity by 100% and a cost savings of $100K resulting in streamlined communications for targeted departmentsField Supervisor, (1992 – 1994) Hired, trained, and managed part-time data collection staff for 50% of the Illinois region Performed data collection responsibilities using market research hardware and software Executed special projects involving market research for 5% of client accountsSenior Dictionary Assistant, (1990 – 1992)Client Work Included:All Proctor and Gamble categories and Dannon yogurt Show less

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  S&H Citadel

  Jan 1997 - Jan 1999

  Project Manager

  Managed the marketing and administrative process of design, development, execution, and analysis of assigned client accounts up to $1 million

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  Hinda Incentives

  Sept 1998 - Jan 2000

  Project Manager

   Managed the process of design, development, execution, and analysis of assigned client accounts ranging from $100K to $1 million in sold business resulting in a 75% business renewal rate Managed the process of design, development, execution, and analysis of assigned client website accounts up to $100K Wrote proposals for new business Prepared comprehensive operating plans, timelines, promotional samples, and prototypes of output documents Updated and managed client website copy photographic images, and participant database activity Managed and coordinated incentive trade show Copywriting for training materials, newsletters, and client marketing materialsClients Included:RCA, Lanier, Comcast, Lil Drugs, Metals USA Show less

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  Motivation Excellence Inc.

  Jan 2000 - Oct 2004

  Creative Program Manager

   Managed the process of design, development, execution, and analysis of assigned client accounts ranging from $100K to $1 million in sold business resulting in a 75% business renewal rate Wrote and coordinated client proposals and letter of agreement Copywriting of program marketing materials Researched, sourced, and purchased premium items related to marketing campaign Managed client budgets and billing up to $1 million Account maintenance and troubleshooting Managed creative processes for ordering and mailing marketing campaign items to targeted audience Database creation and statement design for client assigned accounts under $50KClients Included:Mitsubishi HVAC, Household Finance, Sears, Maytag, Inland, Aramark, Churney, KaVo, Panduit Show less

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  Mark James & Associates

  May 2005 - Feb 2010

  Project Manager

   Managed and executed client performance improvement and change management programs valued at $1 million through $3 million from proposal phase through final completion of project resulting in a 100% business renewal rate  Managed, executed, and reported client perception surveys for change management and market analysis resulting in a $500K profit  Report creation and virtual review for assigned client programs  Managed travel communications, registration, customer service, and special requests for all performance improvement programs Copywriting of proposals, presentations, business articles, and marketing materials Managed web-based client email campaigns Devised plan to execute a marketing product awareness campaign through various media and internal client resources driving awareness and participation Implemented business best practices resulting in a $200K company savingsClients Included:Caterpillar, Oak Street Dental, Charles Schwab, BCD Travel, and Pontiac Show less

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  Tootsie Roll Industries

  Jun 2011 - May 2017

  Marketing Assistant

  Project management of assigned tasksSupport Marketing Manager in achieving the goals of the businessPricing administration including setup, management, data entry and trouble shooting of Oracle Trade Management system for customer orders, billing and discountsForecasting, managing, tracking and reporting of sales for seasonal and regular programsDesigning, creating, and implementation of Nielsen reports for sales and marketing analysisRegional Sales Manager and Broker support and trainingReporting of quarterly and yearly sales for brands and customersMaintain interface with Customer Service Department to ensure adequate execution of promotions Show less

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  KeHE Distributors

  Aug 2017 - now

   Input grocery orders for the Central Region business unit including independent grocery and nation-wide chains Tracking of all orders for the Central Region including contacting buyers for purchasing, transportation and warehouse for receiving and lost orders and sales to convey status of orders Contact sales regarding compliancy and disposition of their orders for inbound and outbound execution Trouble-shooting of customer orders in regards to purchasing, receiving and shipping Adhoc reporting for sales Documentation of processes and procedures, writing user manuals and technical instructions Show less

  • Promotional Demand Planner

    Dec 2019 - now

  • AOM Coordinator

    Aug 2017 - Dec 2019