Race Chan

Experience

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  Astro

  Mar 2012 - May 2012

  Digital Content Editor

  - Create and modifies content for the company’s website.- Analyzes,tests and implements website content.- Run system test and check to prevent glitch. - Fix errors or bugs in online content and system- Ensures that content complies with organizational standards and support business objectives.- Reviews all web content for grammatical spelling and typographic errors with accuracy and speed. - Ensures corrections are made prior to posting content on sites- Participates in quality assurance testing and monitors automated tools to maintain and improve quality standards- Writes and develops content for various TV programs.- Assist with website consulting initiatives to develop efficient website content.- Works in collaboration with various team across the organization including, technical team,sales, media schedule and IT to produce content.- Participate in training sessions to update latest information- Commit in monthly WIP meeting with team to have better understanding on given task- Follow all internal policies for project management and tracking in project management software- Assist in communication, file transfers and general project management with internal and external resources Show less

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  MEP Meeting & Exhibition Planners Sdn Bhd

  May 2012 - Mar 2014

  Marketing Executive

  RESPONSIBILITIES:- Managing & prepare event costing and evaluate profit and lost for company- Management of all project elements within time limits and on budget.- Exceptional communication skills to liaise with clients, identify their needs, and ensure customer satisfaction.- Negotiating contracts.- Communicating, maintaining and developing client relationships & managing supplier relationships- Managing operational and administrative functions to ensure specific projects are delivered efficiently- Providing leadership, motivation, direction and support to my team- Travelling to on site inspections and project managing events- Being responsible for all project budgets from start to finish.- Ensuring excellent customer service and quality delivery- Management and organizational skills needed to oversee facilities and manage all event details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, etc.- Commitment to compliance with all insurance, legal, health, and safety obligations.- People skills needed to staff events and coordinate their activities.- Enthusiasm regarding collaborative work with marketing and PR departments to promote and publicize events.- Proactive approach to handling issues and troubleshooting any emerging problems on the event day.- Follow-through and willingness to conduct pre-and post-event evaluations, reporting on the outcomes.- Prepare Post Mortem Report after event to record highlight and low-light during event for better improvement in future event Show less

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  UEM Sunrise Berhad (Publika Shopping Gallery)

  Mar 2016 - Nov 2018

  (HQ) Manager Advertising & Promotion, Events / Placemaking

  Portfolios:- CENTRAL: Publika and Arcoris- SOUTHERN: Mall of Medini, Puteri Harbour, Anjung Neighbourhood Centre, IP Ferry Terminal.PLACEMAKING• Serve as liaison and champion for creative placemaking efforts in Iskandar Puteri state.• Create and facilitate the Creative Placemaking Initiative to ensure and implement projects in creating long-term and short-term plans for Iskandar Puteri in supporting UEM Sunrise as a master developer.• Collaborating with other Khazanah National’s subsidiaries such as Themed Attractions And Resorts (TAR&H), Iskandar Investment Berhad (IIB), Medini Iskandar Malaysia (MIM), IRDA, in support to develop Placemaking ecosystem within Iskandar Puteri.• Focus on developing i) public art, ii) place-making projects/events and iii) infrastructure.ADVERTISING & PROMOTION, EVENTS• Managing and leading: creative studio, advertising, casual leasing, social media, internal and external events.• Create and execute annual events internally for all festive mall decoration and activities, community events, collaboration events, artists and young entrepreneur incubation.• Plan and strategize Annual Operating Planning budget for the A&P department, provide fact, get approval and credit to respective cost code.• Prepare annual budget allocation plan for expenses and investment plans.• Plan and strategize game plan to achieve the company’s annual income target and manage P&L.• Hiring, prepare organization chart and job descriptions for all staff.• Overseeing department daily operations and employee for both Southern and Central• Developing advertising strategies, pricing, investment to increase buyer interest and maximize profit.• Monitoring project progress from planning to execution to ensure it remains focused and align with our malls’ DNA, and evaluate its effectiveness. Show less

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  UEM Sunrise Berhad

  Nov 2018 - now

  - Managing overall corporate marketing planning for property segment both Central and Southern regions. Provides strategy and market study, market evaluation cost saving to maximize impact and achieve corporate goal.- Strategize, provide marketing actions plan and execute national marketing campaigns for both southern and central regions.- Planning and managing annual operating expenses, for the Integrated Marketing Department.- Evaluate marketing effectiveness from time-to-time to prepare the next GTM plan.- Conduct market research and insights for the property segment.- Explore and implement innovative segments to develop new platforms and business opportunities.- Achieves marketing and sales operational objectives by contributing marketing plan and research insights, recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining system improvements; implementing change.- Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.- Identifies marketing opportunities by identifying consumer requirements; defining the market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.- Fully utilize digital and traditional media platforms to maximize the impact.- Sustains rapport with key accounts, updates market trends and knowledge by participating in partner' events, professional training, social events to maintain social networks; Show less

  • Lead, Integrated Marketing & Insights, Group Marketing

    Nov 2018 - now

  • Manager, (HQ) Integrated Marketing & Insights at UEM Sunrise Berhad

    Nov 2018 - now