Sumesh Prabhakaran

Experience

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  Novopan India Pvt Ltd

  Jun 1998 - Mar 1999

  Sales Officer

   Started my career with Novopan India Ltd, which is part of the GVK group. Responsible for Handling Private and Government sector clients. Sourcing new projects through Builders,Architects and Contractors.

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  PepsiCo India Holdings Pvt Ltd

  Apr 1999 - Dec 2001

  Customer Executive

  Was part of the beverages division handling the district operations. Primarily responsible for handling distributors, retail partners and Key accounts. During my stint,i was given the responsibility of handling the most challenged territories. I was also part of many of the prestigious and successful projects of PepsiCo India Holdings Ltd.# Successfully implemented the prestigious project “Blue Storm” in the assigned territory.# Handled the successful implementation of the pre-sales activity in the state, a pioneer in the field.# Received a letter of appreciation from the top management for the work done during the Anti cola propaganda.# Played a vital role in Retail Management through effectively planning the route coverage as per the Pepsi norms in retail as well as in Key accounts,to maintain presence of all SKU’s# Efficiently handled key account discounting functions along with QPS, visibility drives, signage and cooler placements for optimal and effective promotional as well as sales benefits. Show less

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  BPL Mobile Pvt Ltd

  Jan 2002 - Feb 2003

  Retail Sales Manager

   As a Retail Sales Manager, was placed at one of most challenged branch In Kerala for BPL Mobile. In a span of 6 months,could able to make a considerable change in the brand perception and market share. By end of 2002 brand has moved from 15% Market share to 30% market share.

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  Reliance Communications Ltd

  Feb 2003 - Jan 2009

  Product Head :(Data Devices )

  Heading the Data Devices Product Category for the circle.This division was started by me in the year of 2006 and from a humble beginning,we moved to the most desirable division for the circle. Maintained a highly dominating market share during the period and awarded for consistently maintaining high ARPU from the customer base.KRA's : Revenue management,ARPU management,Churn management,Trade Marketing GTM Strategies and Acquisition hygiene# Driving the Consumer and Enterprise business team for promoting the wireless data products (Data Cards and Blackberry).# Devising strategies to ensure the availability of wireless products (Data Products) at the top IT retail outlets, Reliance Mobile Stores and multibranded GSM handset selling outlets, spread across Kerala through a set of distributors.# Responsible for handling the entire life cycle management of the customers, i.e. devising effective strategies for acquiring customers, marketing campaigns, after sale service and customer retention.# Ensuring the achievement of the Wireless Internet Business acquisition and revenue AOP targets in coordination with circle and NHQ business teams.# Ensuring achievement of the product revenue as well as product profitability targets for Wireless Internet products.# Ensuring outbound promotional/demonstration activities through a set of Direct Sales Team.# Competently working out ATL,BTL and GTM strategies for the region to raise consumer brand awareness and establish brand leadership in the market place through aggressive trade promotions.# Enhancing the product billable revenues through proper customer contact programs and cross selling the products.NOTABLE CREDITS :Winner of National SEP-6 Contest for Phase-II Managers Winner of National SEP-5 Contest for Prepaid Managers.Ranked twice among the top 10 Prepaid Managers in the country for the period 2003-2004.Cluster was awarded the prestigious award “Cluster designed to over perform” for the consistent performance. Show less

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  Samsung India Electronics Ltd

  Jan 2009 - Sept 2011

  Was part of the 5 member national team for the prestigious project and direct initiative of the Indian Operations Director. Heading the project for the entire South Indian markets handling the Regional DSE (Distribution & Sales Enhancement) project for the HHP division.MAJOR ACHIEVEMENTS:# Got selected for the Indian Operation Director’s special project, spearheading the southern Indian market Operations. # Successfully established distribution capacity for the region and met the Volume and Value Objective. # Established the brand visibility and gained market share from the most Challenged markets through structured Trade marketing and GTM activities # Ensured distribution health/Market health through systematic process and hygiene audits.NOTABLE CREDITS:#Got selected for the Indian Operations Director special initiative Project “Distribution & Sales Enhancement Program”  #Got awarded as the Best DSE Manager for the year 2010 Show less Heading the Mobile division for one state having an annual turnover of USD100 Million.As a Zonal Manager, was responsible for handling 45 distributors, 25 branded showrooms and 100+ Key Retail Outlets. There were 12 on roll employees, 28 off roll employees and 250 promoters reporting directly and indirectly to me. MAJOR ACHIEVEMENTS: # During the stint the monthly topline in Kerala market has grown from USD 1mn to USD 10mn. # During the stint Kerala state market share has grown from 8% to 28% # Brought down the Nokia value share and market Leadership by 8% for the first time during the year 2011. Show less

  • Regional DSE Manager (Trade Marketing/GTM )

    Oct 2010 - Sept 2011

  • Branch Manager -(HHP Division)

    Jan 2009 - Sept 2010
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  Tykhe Technologies

  Oct 2011 - Apr 2014

  Head -Sales & Operations

  A business group involved in Samsung Branded showroom operations and Distribution of Samsung mobiles having an annual turnover of USD 10 million. Established Distribution channel and Retail showrooms for the company by vendor liaison and choosing the right brands. Made the division’s topline to USD 10mn in a short span of time by increasing the business network and acquiring new brands.MAJOR ACHIEVEMENTS:# Established Distribution channel and Retail showrooms for the company by vendor liaison and choosing the right brands.#Made the division’s topline to USD 10mn in a short span of time by increasing the business network and acquiring new brands. # Able to deliver bottom line for both the divisions by ensuring margin delivery and controlling opex.  # Successfully implemented Standard operating procedures for retail operations. # Ensured Loss prevention through implementing effective audit procedures and safety/security measures. Show less

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  Redington Gulf

  May 2014 - now

  Sales Manager-Apple Business Group ; Heading the distribution vertical for UAE & OGCC Region

  Redington Middle East is a multibillion transnational company engaged in the distribution of ICT products in the Middle East, Africa, Turkey and CIS region for over 40 leading manufactures of Information Technology, Telecom, and Lifestyle. Majorly responsible for setting up the distribution network and defining the distribution strategies, policies and processes. The Product Portfolio consists of Apple range of products (IPhone, Wearables,IPad and Accessories). MAJOR ACHIEVEMENTS:* Started the telecom division and was responsible for setting up the entire IR operations for the region, which includes setting the entire distribution infra, Integration of MIS/backend IT systems and implementation of Policies & processes for the operations.* Engineered the topline from $30M to $100M.* Able to deliver sustained bottom line for the division with a specific focus on pricing control, inventory management and operating expenses.* Maintained the lowest bad debts and overdue receivables through regular market checks and implementing strict credit process and policies.NOTABLE CREDITS: Received the prestigious Shining Star Award for the year-2016 CEO’s Outstanding performance award for the year-2017 Show less