
Chris Winn
High School Teacher

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About me
Marketing and Outreach Manager at Colorado Mountain Bike Association
Education

Billanook College
1997 - 2002High School Diploma- Physical Education Award Year 12 - Junior School Captain

Deakin University
2003 - 2006Bachelor's degree Physical Education Teaching- Minor in Biology Science - Graduated with distinction.

University of Denver
2020 - 2021BootCamp Certificate Program Digital MarketingAn 18 week online part-time program that takes a multidisciplinary approach to attain proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.
Experience

Monbulk College
Jan 2008 - Mar 2008High School TeacherClassroom teaching of up to 30 students for Years 8, 9, and 10 Subjects taught: Physical Education and ScienceAssisted in Outdoor Education camps and Sports Carnivals (athletics, cross country and swimming)

Peak To Peak Training Systems
Jan 2009 - Dec 2010Associate CoachCycling Performance Coaching for road / track / cyclocross / MTBTraining programs creation and consultation with athletesPhysiological testing, bike fitting, and on bike skills coaching

V australia pro cycling team
Jan 2011 - Dec 2011Professional CyclistMaintained an extensive domestic and international race and training schedule.Represented multiple team sponsors and promoted key products through public events, social media platforms, and competitions.Supporting product feedback, development, and marketing needs such as content writing and social media.

GS CIAO Cycling / Boulder Sports Management
Jan 2012 - Dec 2015Elite CyclistMaintained an extensive domestic race and training schedule.Represented multiple team sponsors and promoted key products through public events, social media platforms, and competitions.Supporting product feedback, development, and marketing needs such as content writing and social media.

Winning Edge Cycling
Jan 2013 - Dec 2018Head CoachWorking with a variety of athletes to provide structured training plans.Strong communication skills with clients to tailor training to suit athlete level and lifestyle requirements.High level of planning and creation of yearly calendar with appropriate training periodization.Data analysis to measure and track progress toward individual goals.

Hangar 15 Pro Cycling Team
Jan 2017 - Dec 2017Professional CyclistMaintained an extensive domestic and international race and training schedule.Represented multiple team sponsors and promoted key products through public events, social media platforms, and competitions.Supporting product feedback, development, and marketing needs such as content writing and social media.

Bicycle Colorado
Aug 2017 - Jul 2023Lead education department; interview, hire, onboard, and supervise education team members to increase confidence, effectiveness, retention, and customer experience.Develop content and curriculum to advance Bicycle Colorado’s education initiatives and strategic goals.Manage grants and program scheduling, budgeting, invoicing, evaluation, deliverables, and detailed reporting.Lead outreach and maintain strong relationships with funding sources, program partners and participants including jurisdictions, businesses, nonprofits, foundations, schools, and guardians.Collaborate with development team to build Bicycle Colorado membership program and ensure diverse funding sources by recruiting hundreds of new members and pursuing grants, private sponsors, and individual donors.Work cross-functionally with communications team to highlight education programs and impact, including creating educational content, updating program webpages, drafting email (14.8k subscribers), and social media content (Twitter 8.3k; IG 4k; FB 11k followers), and other marketing communications.Lead the creation and launch of new statewide digital Bicycle-Friendly Driver course teaching drivers how to share the road safely with bicyclists. Guide contractors (digital learning developers, videographers, graphic designers), gather stakeholder feedback and manage a $240k budget. Developed and proposed a marketing plan to boost education program awareness, and attendance, and streamline CRM integration. Key strategies included monthly education e-newsletter, integration of Every Action CRM sign-up forms, and webpage audit.Specification and build of bicycles valued at ~$8,000 for Bicycle Colorado raffle fundraisers.Public media engagement with various outlets including The Denver Post, Wall Street Journal, and Men's Journal.Ensure education programs and communications are inclusive and welcoming of riders of all backgrounds, identities, and abilities. Show less Support curriculum development and launch of new programs, including training of 2,000 Bicycle-Friendly Drivers in the first two years of the program; 95% found the course engaging, valuable, and increased confidence as safe drivers.Expanded Learn to Ride lesson locations and sponsors through business partnerships and doubled program participants with 85% of survey respondents pedaling after their first lesson, 56% now riding weekly, and 70% riding at least monthly. Scheduled and delivered 70+ programs to promote bike commuting and fewer driving miles as part of a $100k federal grant-funded Active Bike Corridors program.Pivoted with COVID to bring bicycle education online, modifying content for a virtual audience, growing online facilitation skills, and developing expertise in Zoom. Taught 40+ classes to over 750 attendees.Utilize surveys, feedback, and data to track goals, evaluate, and improve programs.Earned trust from local communities by listening to residents and community leaders and providing ongoing technical support. Show less
Education Program Manager
Aug 2021 - Jul 2023Eduation Program Coordinator
Aug 2019 - Jul 2021Lead Educator
Aug 2017 - Jul 2019

303 Project
Jan 2018 - Dec 2019Professional CyclistMaintained an extensive domestic and international race and training schedule.Represented multiple team sponsors and promoted key products through public events, social media platforms, and competitions.Supporting product feedback, development, and marketing needs such as content writing and social media. Designated team captain role leading in race tactical and strategic decisions to best position the team to win.

Colorado Mountain Bike Association
Aug 2023 - nowMarketing and Outreach ManagerManaging all communications and marketing efforts alongside coordinating events and building our membership program.
Licenses & Certifications

League Certified Instructor (LCI)
League of American BicyclistsSept 2019- View certificate

Fundamentals Of Digital Marketing
Google Digital GarageNov 2022
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