Md. Ashraful Mumin

Experience

• 

  Fashion 2000 Ltd.

  Jan 2013 - Jan 2014

  Trainee Merchandiser
• 

  Data Path Ltd.

  Jan 2015 - Apr 2016

  Executive Officer
• 

  Data Path Ltd.

  Jan 2016 - Jan 2017

  Executive Officer
• 

  Akij Group

  Apr 2016 - Sept 2016

  Territory Manager
• 

  Mindshare Bangladesh

  Jan 2017 - now

  Major Clients:Unilever, Grameenphone, FoodpandaCore Functions:• Conduct brand marketing activities• Campaign design and development• Negotiation• Stakeholders and Vendors Management• Managing the legal agreements• Account management• Client Servicing • ATL media planning and buying• OOH Activation • Coordinate content development activities • Monitor and analyze advertising and campaign outputs• Documentation & ReportingAchievement: • Leading clients like Unilever, Grameenphone & Foodpanda for their various successful OOH campaigns and Branding activities.•Managing more than 100 Partners, Suppliers, Vendors.•Adequately located and placed over 600 of Billboards, LEDs, Caravan LEDs, & Beautification projects for different brands.•Successfully completed more than 60 Lac Square Feet wall painting for Unilever's different brands.•Successfully completed 1517 Rural clusters miking activations.•For the very first time, introduced and applied the OOH Reach & Impression Measurement in Bangladesh •Looking after brands for Unilever (Lifebuoy, Glow & Lovely, Glow & Handsome, Ponds, Clear, Clear Men, Closeup, Pepsodent, Lux, Dove, Sunsilk, TRESemmé, Rin, Wheel, Vaseline, Horlicks, Vim, Domex, Pureit), Grameenphone (Brand & Tactical), Foodpanda (Foodpanda, Pandamart)•Grameenphone’s remarkable campaigns, I looked after Shopno Jabe Bari, 4G, Cholo Bangladesh, Ookla, Netwrok, 013.•Unilever’s remarkable campaigns, I looked after TRESemmé ramp stage in OOH, Fair & Lovely name changeover, Lifebuoy covid response, Sunslik black shine re-launch•Foodpanda’s remarkable campaign, I looked after Pau Pau launch.•Collaborated with Bidyanondo, we re-used the Billboard vinyl for Schools’ shades, Bags for students.•In addition, 013 Campaign News Wrap Idea & Dummy approved by Grameenphone •CholoBangladesh Print media (Press) Water Mark Idea & Dummy•Initiated & introduced eco-friendly Flex which is PVC free Weniger anzeigen

  • Manager/Lead Specialist

    Jan 2023 - now

  • Assistant Manager/Specialist

    Nov 2020 - Jan 2022

  • ATL Media Planner and Buyer

    Jan 2017 - Jan 2020