Kara Potthast

Event Coordinator

2000 followers

Los Angeles, California, United States

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Timeline
About me
West Coast Sales Director at Compagnie Medocaine des Grands Crus & DipWSET
Education
- INSEEC MSc & MBA
  2021 - 2022
  Master's degree International Wine Business Management & Marketing
- University of Illinois at Urbana-Champaign
  2008 - 2012
  Bachelors of Science Advertising
  Minor in Integrative Biology
- INSEEC MSc & MBA
  2021 - 2022
  Master of Business Administration - MBA International Wine Business- Marketing & Management
- Wine & Spirit Education Trust
  2019 - 2021
  Diploma Level 4
Experience
- Hidden Lake Winery
  Jan 2006 - Jan 2009
  Event Coordinator
- University of Illinois at Urbana-Champaign
  Aug 2008 - May 2012
  Student
- RUSTLE HILL WINERY
  Jan 2010 - Aug 2011
  Tasting Room Manager
- TCF Bank
  Jan 2010 - Jul 2011
  Sales Associate
- PADI
  Jun 2010 - May 2012
  PADI X Marketing Intern
  Created strategic marketing and advertising plans to attract college students to become scuba diver certified.President and Co-Founder of Diving Illini, SCUBA diving RSO. Worked as an ambassador for PADI, the sport of diving, and marine conservation.
- Alto Vineyards, Ltd.
  Oct 2010 - May 2013
  Marketing Manager and Event Coordinator
  I spearhead our marketing and wholesale distribution, as well as coordinate all on and off premise events. I work as a liaison between retail managers and distributors to successfully create, maintain and service both on and off premise accounts. I travel to open new accounts and perform wine tastings at various events. Work directly with customers and event companies to schedule and plan weddings, summer concert series, fundraisers, marketing events, etc.Design and implement marketing strategies for the company by scheduling wine festivals, promotional events, etc. Show less
- Alto Vineyard Winery
  Jul 2011 - Sept 2012
  Retail Associate
  Give wine tastings and promote sale of wines and gifts in the retail room.Travel off site to market our wine for distribution In restaurants, hotels, etc.
- KIWI Distributing- Wines & Spirits
  May 2013 - Jun 2015
  Sales Executive
- Epic Wines & Spirits
  Jun 2015 - Mar 2021
  Sales Executive
- EthicDrinks
  Feb 2021 - Oct 2021
  International Sales
- COMPAGNIE MEDOCAINE DES GRANDS CRUS
  Oct 2021 - now
  West Coast Sales Director USA
Licenses & Certifications
- WSET Diploma
  WSET — Wine & Spirit Education Trust
  Oct 2021
- WSET III
  WSET — Wine & Spirit Education Trust
  Feb 2018
- French Wine Scholar
  Wine Scholar Guild
  Aug 2020
- Certified Sommelier
  The Court of Master Sommeliers