Kara Potthast

Kara Potthast

Event Coordinator

Followers of Kara Potthast2000 followers
location of Kara PotthastLos Angeles, California, United States

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  • Timeline

  • About me

    West Coast Sales Director at Compagnie Medocaine des Grands Crus & DipWSET

  • Education

    • INSEEC MSc & MBA

      2021 - 2022
      Master's degree International Wine Business Management & Marketing
    • University of Illinois at Urbana-Champaign

      2008 - 2012
      Bachelors of Science Advertising

      Minor in Integrative Biology

    • INSEEC MSc & MBA

      2021 - 2022
      Master of Business Administration - MBA International Wine Business- Marketing & Management
    • Wine & Spirit Education Trust

      2019 - 2021
      Diploma Level 4
  • Experience

    • Hidden Lake Winery

      Jan 2006 - Jan 2009
      Event Coordinator
    • University of Illinois at Urbana-Champaign

      Aug 2008 - May 2012
      Student
    • RUSTLE HILL WINERY

      Jan 2010 - Aug 2011
      Tasting Room Manager
    • TCF Bank

      Jan 2010 - Jul 2011
      Sales Associate
    • PADI

      Jun 2010 - May 2012
      PADI X Marketing Intern

      Created strategic marketing and advertising plans to attract college students to become scuba diver certified.President and Co-Founder of Diving Illini, SCUBA diving RSO. Worked as an ambassador for PADI, the sport of diving, and marine conservation.

    • Alto Vineyards, Ltd.

      Oct 2010 - May 2013
      Marketing Manager and Event Coordinator

      I spearhead our marketing and wholesale distribution, as well as coordinate all on and off premise events. I work as a liaison between retail managers and distributors to successfully create, maintain and service both on and off premise accounts. I travel to open new accounts and perform wine tastings at various events. Work directly with customers and event companies to schedule and plan weddings, summer concert series, fundraisers, marketing events, etc.Design and implement marketing strategies for the company by scheduling wine festivals, promotional events, etc. Show less

    • Alto Vineyard Winery

      Jul 2011 - Sept 2012
      Retail Associate

      Give wine tastings and promote sale of wines and gifts in the retail room.Travel off site to market our wine for distribution In restaurants, hotels, etc.

    • KIWI Distributing- Wines & Spirits

      May 2013 - Jun 2015
      Sales Executive
    • Epic Wines & Spirits

      Jun 2015 - Mar 2021
      Sales Executive
    • EthicDrinks

      Feb 2021 - Oct 2021
      International Sales
    • COMPAGNIE MEDOCAINE DES GRANDS CRUS

      Oct 2021 - now
      West Coast Sales Director USA
  • Licenses & Certifications

    • WSET Diploma

      WSET — Wine & Spirit Education Trust
      Oct 2021
    • WSET III

      WSET — Wine & Spirit Education Trust
      Feb 2018
    • French Wine Scholar

      Wine Scholar Guild
      Aug 2020
    • Certified Sommelier

      The Court of Master Sommeliers