Dawn Gilbert, CPCC

Experience

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  Ad:tech Expositions

  Feb 2006 - May 2009

  Event Sponsorship Manager

  Negotiated agreements with both Tier 1 and Tier 2 clients, encompassing booth placements, sponsorship arrangements, and print and online advertising placements. Played a pivotal role in modernizing our sponsorship offerings, leading to a substantial boost in sponsorship revenue. Skillfully edited client materials for inclusion in the conference guide.Served as a liaison within the division and assumed the role of a local training leader during the global database implementation. Successfully cultivated robust relationships with key industry players.Contributed to the success of ad:Tech's sister event, The CMO Summit, held in New York, by coordinating on-site logistics and facilitating client/vendor relationships. Additionally, formulated a sales strategy for the spin-off tradeshow, Content Revenue Strategies, where I was responsible for generating over $2 million in annual sales. Consistently exceeded quarterly sales goals and expanded the client base by an impressive 40% in the first year. Show less

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  Love2Dance

  Jan 2007 - now

  Dance Instructor/Choreographer

  Teach dance technique including ballet, jazz, and acrobatic skills for ages 5-adult. Current dance acrobatics & conditioning instructor for the All-Star Competitive Dance Team. Trained in most styles of dance with a strong focus in classical ballet. Choreography in ballet, jazz, dance fusion, contemporary and gymnastics for Junior Olympic program. Produced and directed full scale productions for the Miss Nevada Organization, preliminary to the Miss America Pageant.

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  DG Events

  Mar 2009 - Feb 2012

  Corporate Event/Marketing Manager

  Executed all aspects of companys' tradeshows, conferences and events. Researched industry tradeshows and conferences. Analyzed potential ROI for individual events. Proposed annual schedule of participation to either increase client profile or generate future revenue. Responsible for pre-event logistics, expense reports and budget reconciliation. Managed booth properties including building, storing, shipping and receiving. Developed themes and executed production and distribution of promotional material. Negotiated individual event sponsorships $100,000+ . Planned and executed receptions and events for clients including Tatto Media, GMAC-RFC, The Prieston Group and Wireless Guys. Show less

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  GBS Linens

  Oct 2010 - Dec 2011

  Bay Area Account Manager

  We specialize in providing high-quality linens for rent or purchase, elevating the ambiance of banquets, corporate events, and special occasions. Our valued clientele includes event planners, caterers, hotels, rental stores, convention services, and event venues.In my role, I actively manage our current client relationships while simultaneously seeking new revenue streams. Impressively, we've expanded our client base by nearly 20% within the first nine months. I cultivate and fortify client connections through educational initiatives and in-depth market research. Notably, I've designed compelling marketing materials tailored to the discerning tastes of our esteemed hotel partners, resulting in a substantial uptick in sales. Show less

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  CTI The Coaches Training Institute

  Jul 2012 - May 2015

  Changing Business. Transforming Lives.The most pressing human capital priority facing post-millennial organizations is the ongoing cultivation of workforce talent capable of meeting the business objectives of today and tomorrow. To remain truly competitive regardless of business climate, organizations must adopt a strategy for fundamentally transforming, not simply investing in, human capital.As traditional command and control hierarchies give way to flat organizational structures, unlocking the potential of employees at every level becomes a critical factor in organizational relevance and effectiveness. Traditional employee development strategies, while necessary, are no longer sufficient to meet the talent needs of the organization. To achieve and sustain higher and higher levels of performance, organizations must positively transform how they develop and leverage human capital.Simply focusing on developing employees' technical or functional expertise is entirely inadequate to create truly sustainable breakthrough performance. The most effective organizations will shift their focus to fundamentally rewiring how people hold themselves and engage with others in the workplace, giving employees the skills and opportunity to recognize and coax the best performance out of themselves and each other.By taking a transformative approach to human capital development, organizations will create a workforce that is able to collectively and courageously step forward, set radical expectations, and achieve unprecedented outcomes. Show less

  • Certification Director, Operations

    Jul 2014 - May 2015

  • Corporate Client Services

    Jul 2012 - May 2015
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  I2i Placement; A Human Capital Company

  Jan 2015 - Jan 2016

  Database Manager & Recruiter

  Connecting the best people with opportunities to great companies

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  The Creative Edge

  Apr 2016 - now

  Business Owner and Chief Designer

  The Creative Edge provides custom, semi-custom and ready-made costumes for dance studios and companies.

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  Orangetheory Fitness

  Dec 2016 - May 2019

  General Manager

  Responsible for the operational management of two location overseeing up to 25 employees Hiring, discipline and transitionsScheduling and Payroll and Commission/Bonus ReviewDesigned operational procedures and internal policy in alignment with franchise policyWith target marketing, opened a brand new studio developing a clientele base with over 500 members (in 4 months) and left with over 700, building it to a 1 million dollar business in less than 9 months. Ran monthly staff meetings promoting new skills and continual training, personal development, acknowledge accomplishments as team and individuals, established team sales goals, reviewed and implemented opportunities for improvementCreated/Promoted all off-site and in-studio special events to attract new members (i.e. Kick-off Pre-Opening Sales Party, Grand Opening) and other special events to retain current members Managed Client Relations and Quality ControlLocal Social Media Campaigns through Facebook, Instagram, local city newslettersWrote monthly newsletters highlighting employees and members, marketing upcoming events, and offering health tips and recipes. Show less

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  ACT Leadership

  Jul 2019 - Feb 2020

  Project Manager

  Hired to manage and execute a research project. Project completed.

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  StretchLab Greenbrae

  Jan 2020 - Sept 2024

  General Manager

  Inspire and guide a high- performing sales team, fostering an environment of collaboration and motivation. Mentor and support the empowerment for our team to reach their full potential and excel in their roles. Develop sales strategies, ensuring they align with our objectives and drive revenue growth. Analytical skills enable the monitoring of sales performance, identify areas for improvement and devise effective solutions. Design and deliver comprehensive sales training programs that enhances the knowledge and skills of the team and ensures consistency and effectiveness in sales training. Establish clear KPIs and proactively address performance issues and performance plans are implemented when needed.Strategic thinking extends to planning and executing events and campaigns, collaborating with cross- functional teams. Develop and nurture partnerships with external organizations to fuel business growth. Show less

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  StretchLab Novato

  Jan 2024 - now

  • General Manager

    Jan 2024 - now

  • General Manager

    Jan 2024 - Sept 2024