Brian Hedge

Experience

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  NetJets Inc

  Jan 2005 - Feb 2008

  Owner Service Account Manager
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  Ohio Department of Transportation

  Feb 2008 - May 2011

  Public Information Officer

  Offered and distributed news releases, project fact sheets, and media briefings, facilitating stakeholder communications pertaining to department activities spanning local, regional, and statewide initiatives. Cultivated relationships with media representatives, pitched new stories, fielded requests for information, and served as the official spokesperson for ODOT.Developed and administered multiple Intranet and Internet sites for varied internal and external audiences, creating targeted content, on-brand graphics, and rich media to improve the UI and UX. Show less

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  Self Employed

  Sept 2011 - Jun 2018

  Freelance Multimedia Production

  Freelance experience in Nashville (2017-2018) providing motion-picture lighting, grip, cinematography, sound, and post-production support for network TV shows, a Hallmark movie, and two independent films. Focused on raising family as a stay-at-home father (2011-2017) while supporting my spouse's career journey.

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  AssuredPartners

  Jan 2019 - Oct 2021

  Owned multimedia creative and strategic planning for this $1.6B industry leader, serving as a key member of an expanding marketing organization and producing video, photo, and graphic design content for the entire company. Mentored, trained, and provided targeted leadership to one direct report-Graphic Designer-with dotted-line oversight of the marketing team.Conceptualized, designed, and produced inaugural series and campaigns, including State of the Company, Coffee Connect, and Women of AssuredPartners, spotlighting executives, employees, and key women, respectively.Designed visuals and messaging for Partner Connect, a 2-day annual internal trade show with 600 attendees and 20+ thought leaders, playing a key role in planning and executing this high-profile event and managing all onsite A/V.Supported rapid expansion by shaping recruitment content and creative, defining GTM and distribution strategy. Show less

  • Multimedia Manager

    Jan 2021 - Oct 2021

  • Graphic Specialist

    Jan 2019 - Jan 2021
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  City of Upper Arlington

  Oct 2021 - Sept 2023

  Community Affairs Manager

  Directed internal and external communications within a vibrant civic community, developing content and messaging strategies, steering visual design and direction, and protecting business continuity through proactive crisis communication planning. Built solid partnerships and strategic alliances with community organizations, local institutions, businesses, and city residents. Developed strategic messaging and accompanying visuals to generate awareness and support for capital improvement plans, city development projects, new legislation, and community-shaping events and programs.Co-created the city's first podcast, Won't You Be Our Neighbor, designing the multimedia strategy-including video, concept, and production-and collaborating with the City Manager and City Attorney to bring their vision to life.Developed and implemented unified brand guidelines for users throughout the city, rebranded the Parks and Recreation Department, and designed all graphics and visuals to launch a new community center.Additional Highlights -* Led web design and marketing resources, overseeing administration of the city's official website, mapping user journeys to identify opportunities for improvement, and working diligently to improve functionality and user experience. Show less

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  AssuredPartners

  Sept 2023 - now

  Creative Director

  Recruited to return to the organization and cast a creative vision and own omnichannel execution, inspiring and leading a team of designers, writers, digital producers, and videographers-5 direct reports-delivering exceptional work. Manage efforts to create compelling designs, artwork, and other visual materials aligned with advertising, marketing, communications, digital, and branding strategies. Drive the on-time and within-budget completion of all creative projects for internal and external clients.Oversaw a complete brand refresh as part of a Center of Excellence strategy, revamping all brand assets, defining and socializing brand guidelines, and educating stakeholders on nonnegotiable compliance with brand standards.Formalized practices and processes to build a creative infrastructure supportive of rapid growth, playing a lead role in what has become a 40-member marketing organization, and collaborating with an agency on select projects.Evaluate business and creative needs, initiating continuous improvement projects, managing vendor contracts for software and services, and ensuring alignment of creative leadership with strategic enterprise priorities. Additional Highlights -* Maintain leading-edge awareness of industry trends, emerging best practices, and opportunities to refine creative direction, coaching and training the creative team to challenge group think and push creative boundaries.* Researched, vetted, and selected new tech stacks-a digital asset management (DAM) system and project management platform (ClickUp)-driving adoption through pre-implementation readiness and post-deployment support. Show less