Emma Hartley

Experience

• 

  Williamsburg Yorktown Daily Newspaper

  Jun 2017 - Aug 2017

  Journalist Intern
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  Virginia Commonwealth University School of the Arts

  Sept 2020 - May 2021

  Work Study Student

  Office assistant. Skills in organization, planning, and giving in-depth information.

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  PBS Producer

  Jun 2021 - Aug 2021

  Social Media Intern
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  Busch Gardens Williamsburg

  Sept 2021 - Oct 2021

  Howl-O-Scream Performer
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  Hawkins Health & Fitness

  Apr 2022 - Aug 2022

  Social Media & Marketing Coordinator

  - Managed daily social media accounts (Instagram, @hawkinsnick & Facebook, @NickHawkins), ~1,000 followers on each platform. Responding to comments, DMs, and interacting with other content creators that shared similar target audiences. The company was strictly virtual and all of the personal trainer's clients were recruited through social media.- Operated & maintained consistent content calendar. Altering content in response to our audiences reactions and what post reach more people. Contributed to meeting our goal of increasing client numbers by 75% several months before our deadline, including testimonies of clients who joined because of the social media posts.- Presented insights and data received through our social media posts to the owner of the company. Worked with owner to shift our content calendar based on the information & data I presented. Show less

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  Peninsula Agency On Aging Inc

  Sept 2022 - May 2023

  Development Assistant

  - Coordinated annual community forum held at the Hampton Roads Convention Center with ~1,000 participants, 200 vendors, 6 panels & keynote speaker; lead with sponsors and vendors. Recruited new and returning sponsors and vendors. During the year that I was the lead on vendor/sponsors, we reached the largest number of first time high level sponsors. Brought this event back to pre-COVID numbers.- Served on planning committee. Day of the event, I was responsible for troubleshot all issues that arose regarding vendors, sponsors, and attendees.- Acted as photographer for all large events, taking photos and videos, for PAA's website, future promotional materials, and social media. Updated the entire photograph portfolio of PAA, allowing them to use little to no less stock pictures.- Developed and produced donation campaign specifically for social media, during national fundraising events (Giving Tuesday, and Give Local), raising ~$3,000.- Responsible for all mass marketing campaigns, including email & text marketing, flyers, and digital promotions. Show less

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  NekoCon Anime Convention

  Mar 2024 - now

  Social Media Assistant Department Head

  - Assist in creation of all marketing and advertising products for upcoming events, including volunteer recruitment, pre-registration announcements, and guest announcements. Creating both digital and print advertisements. Including social media post relating that encourage volunteer recruitment, make clear calls to action for local artist to submit for artist alley, as well as general announcement post that require no specific call to action from audience. I am also responsible for creating printed publications such as a 25th anniversary “yearbook” that highlights all the past celebrity guest and panelist over the last 25 years.- Cultivate content that speaks to my target audience and encouraged account growth and engagement.- Create and coordinate social media content calendars to promote the most engagement and interaction from target audience. Show less

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  WILLIAMSBURG MERCHANTS, INC

  Aug 2024 - Feb 2025

  Social Media and Marketing Coordinator

  -Content creation for multiple local gift shop-style retail stores, The Williamsburg General Store, Campus Shop, and Bubba's Ice Cream Shack. Marketing to both local audiences as well as tourist and out-of-state audiences.-Manage and operate Instagram, TikTok, and Facebook accounts for 3 stores, each with individual target audiences and key messages. Before I started, the stores had little to no social media presence. I established the social presence of these brands. -Researched and cultivated message and posting schedule to best connect with our target audience and promote engagement. -Update and maintain a weekly content calendar for 3 stores across multiple social media platforms. -Head and operate all client-facing digital marketing, using graphic design and photography.-Update and maintain Shopify store, including writing captivating descriptions for new products. Show less

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  Williamsburg-James City County Schools

  Jan 2025 - now

  Communications Specialist

  -Serve as the primary content creator for and manager of the school division’s social media platforms, including organic and paid campaigns.-Produce content, including text, photos, and videos, for inclusion on the division website, social media channels, and other platforms.-Maintains timely, up-to-date, accurate content on the division website.-Provide guidance and support to school-based Digital Communications Liaisons.-Develop marketing campaigns and communications plans.-Produce presentations for internal and external audiences.-Support division-wide communication through mass messaging tool.-Assist with the coordination of special events, projects, and/or activities that support department or division goals. Show less