Anju Singh

Experience

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  Tata Consultancy Services

  Apr 2016 - May 2016

  Summer Intern

  • Designed a real-estate management portal featuring commercial & residential properties for rent.• Incorporated real-time locations and price ranges for clients along with customizable options

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  Tata Consultancy Services

  Nov 2017 - May 2019

  Assistant System Engineer

  • Worked as SAP SD Functional Consultant for an FMCG giant. • Contributed to Sales & Distribution by resolving Order to Cash issues using SAP.• Interacted with clients, gathered business requirements and mapped into SAP by assisting technical consultant. • Resolved 100+ critical incidents and change requests raised by end user based on business requirement. • Achieved 100% Service Level Agreement in the project ensuring the client satisfaction. • Prepared documentation for faster onboarding on tools such as IT Service Now, SAP for S&D team Show less

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  Apparel Group

  May 2020 - Jun 2020

  Management Intern

  • Worked on 2 E-Commerce sites for the Aldo brand.• Ideated site features to improve user engagement & conversion and increase site revenue.• Developed use cases, wireframes, user flows, and stories to enhance customers' buying experience.• Benchmarked 15+ E-Commerce sites globally and performed a competitive analysis of social media platforms to improve content marketing. • Recommended touchpoints & brand building initiatives to increase awareness, engagement & conversion.• Analyzed customer behavior & decision-making process by mapping customer journey of user personas.• Conducted surveys & personal interviews and identified key customer needs and pain points. Show less

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  Angel One

  May 2021 - now

  • Managed the entire product lifecycle from ideation, designing, and development to MVP launch to continuous product improvement• Built and launched gamified product MVP with 45% engagement and 15% conversion• Implemented A/B testing to determine user inclination towards various rewards and applied changes to enhance the performance• Coordinated with the Design team, Backend Development team, and Marketing team for continuous product updates and improvements• Analyzed the home page for 3 company apps, identified top features based on engagement & conversion for different user segments• Monitored product and business KPIs and examined product funnel for 40+ features to identify the gaps and increase overall product performance • Web Page Development: Collaborated with the Web and Research team to develop the landing page based on business needs • Carried out 70+ telephonic interviews to obtain customer feedback, derived key insights, and presented them to top management• Collaborated with external vendors and Internal teams, negotiated pricing and created scripts for new videos development Show less • Conducted market research and competitive analysis to possess market, products, and customer knowledge• Analyzed the home page of the mobile app, and proposed insights to cross-functional teams to enhance digital revenue campaigns performance• Implemented changes on the homepage which increased features engagement by 150% and conversion by 50%• Worked on clickstream data and conducted in-depth user analysis on 20000+ events on the mobile app and identified user’s top behavior for 15+ client’s personas• Defined product vision, created wireframes, prioritized features, built product roadmap, and developed go-to-market strategies for a gamified product• Collaborated with UX/UI team, backend development team, marketing, and compliance team for product development• Performed cost-benefit analysis and designed different subscription plans for clients based on business needs Show less

  • Chief Manager-Product Initiatives, Digital Revenue

    Apr 2024 - now

  • Senior Manager-Product Initiatives, Digital Revenue

    Apr 2023 - Apr 2024

  • Manager-Product Initiatives, Revenue & Engagement

    May 2022 - Apr 2023

  • Management Trainee

    May 2021 - May 2022