Anjan Sahu

Experience

• 

  Infosys

  Jun 2015 - Oct 2015

  Systems Engineer Trainee

  - Trained on programming skills using Python , DBMS and DB Integration - Worked on a demo project which was based on developing a banking software using Python, SQL and DB Integration

• 

  Aarohan NGO

  Dec 2016 - Jan 2017

  Winter Intern
• 

  Senior Club Coordinator, BLASH - The International Trade Club, IIFT Delhi

  Feb 2017 - Mar 2018

  Senior Club Coordinator

  - Responsible for all the trade related activities and competitions that take place within the college.- Conducted Knowledge Transfer Sessions for the Junior Batch that involves teaching them various concepts about trade and addressing the major trade related issues.- Organized the annual HR Summit as a part of Tradewinds at IIFT Delhi by inviting industry stalwarts for a panel discussion

• 

  Walmart

  Apr 2017 - Jun 2017

  Summer Intern

  - Sharpening cash and carry model of Walmart. Understanding the customer and category in depth and working on the improvement area- Understanding the value proposition, intention and overall strategy for keeping a sub category in a store.- Analyzing data on complementary and business consumption share, SKU width and depth, in store/ out store mix, inventory and margins, customer segment behavior , spread of customers and seasonality.- Discussion with higher management to understand reasons for inefficiencies / misalignment and building strategies to mitigate misalignment. Show less

• 

  TVS Motor Company

  Apr 2018 - now

  Deliverable- To develop market for mopeds in Bangladesh- To develop a marketing strategy for mopeds in Bangladesh based on consumer insights gathered from market research- Formulate a strategy for selling mopeds in rural areas and Tier 3 towns- Efficiently identify a group of common users for mopeds (milk vendors, NGO workers, small shopkeepers etc.) and experiment with new methodology in sales process (Direct contact, Mass Contact, selling agents etc.)- Formulate an effective value proposition for mopeds in Bangladesh- Design exclusive BTL Campaigns for mopeds in Bangladesh- Establish network for effective penetration in rural areasAchievements--Achieved retail breakthrough in mopeds by increasing retails from single digits monthly to 500 + nos. monthly.-Customer insights (demographic and psychographic research) of more than 100 customers conducted successfully. -Communicated an effective value proposition ' Partner in Progress' for mopeds.-Successful liaison with NGO’s, SHG’s, and Micro finance institutions to create enablers to increase retails in rural areas.-Designed new BTL Campaigns such as Moped Melas, Direct Contact Programs and Mass Contact Programs in rural areas.-Established a network of 40 rural selling agents in top 40 potential districts for mopeds.-Successfully appointed a network of 10 exclusive dealers in rural areas for selling mopeds.-Successfully initiated retail finance programs from existing TVS dealers to tap into low income households.-Made XL 100 (TVS moped) fastest growing 2W brand in Bangladesh.-Established strategic partnerships with Atlas Bangladesh (Gov. of BD org.) and e-Cab to push mopeds into primary schools and e-Commerce companies respectively. -Created and handled an exclusive team for market development for mopeds. Show less Deliverables-Directly responsible for managing 2 W business in Bangladesh with turnover of $50 million-Responsible for achievement of sales target and market share growth in Bangladesh.-Forecasting and planning of sales objectives and targets-Identifying and establishing new business development opportunities-Responsible for product positioning and product pricing-Establishing new network and upgrade existing network with dealers and distributors-Understanding of Bangladesh market and timely feedback to company ( incl. market research)-Handling both distributor and dealer teams across 2W in sales and marketing -Implement and Conduct ATL and BTL promotional campaigns in Bangladesh-Liaison with local Governments, NGO's (TMSS) for retail finance.-Managing the P&L accounts of the dealers and improving dealer productivity.Achievements- - Increased TVS market share from 20% in April 2018 to 23.5% in March 2019.- Achieved breakthrough in festival sales and corporate sales in FY 2018-19.- Formed an additional 20 dealers to the existing TVS dealer network.- Developed a dealer matrix to rate dealers quarterly in order to improve dealer productivity.- Improved profitability of top 100 dealers by 2X by focusing on dealer productivity , tie up with CSP's and PGM's for parts distribution , proper credit allocation and model wise stock rotation.-Introduced 4 new products in different segments based on customer insights.-Created and monitored successfully model wise BTL activities at the dealer level.-Successful sponsorship of Bangladesh Premier League 2019 leading to an increased brand visibility of TVS. Show less

  • Program Manager - IB Transformation

    Apr 2022 - now

  • Country Manager-Philippines

    Jun 2021 - Aug 2022

  • Country Manager- Myanmar

    Jan 2020 - Aug 2022

  • Country Manager-Special Projects ( Bangladesh)

    Jan 2019 - Dec 2019

  • Country Manager- Bangladesh

    Apr 2018 - Mar 2019