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Zarmina Khan

Zarmina Khan

Associate Brand Manager

Followers of Zarmina Khan735 followers
location of Zarmina KhanGreater Vancouver Metropolitan Area

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  • Timeline

  • About me

    Senior Marketing Associate @ SAP Concur

  • Education

    • Nanyang Technological University

      -
      BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

      Completed a 4-month exchange semester at NTU taking marketing and finance courses which resulted in a global business perspective and international connections.

    • Simon Fraser University

      -
      Bachelor of Business Administration - BBA

      Concentrations: Marketing and Management Information SystemsCertificate: Business Analytics and Decision Making

  • Experience

    • Brand Build Advertising Agency Inc.

      Jan 2018 - Jan 2020
      Associate Brand Manager

    • Canada Urdu Association

      Jan 2018 - Jan 2018
      Marketing Director

      - Developed a detailed project plan for multiple awareness campaigns and monitored the progress by identifying risks and maintaining the scope, resulting in fewer change requests and strong deliverables- Ensured project alignment across the team by hosting weekly meetings while maintaining team morale- Formulated strategies to secure CAD$1,000 in sponsorships through cold calls, e-mails, and meetings

    • Beedie School of Business at Simon Fraser University

      Jan 2019 - Jan 2020
      International Projects and Promotions Coordinator

      - Built email nurtures in MailChimp and presented customer insights to leaders by conducting quantitative research across all social channels, creating a target persona, and mapping the buyer journey - Managed all external and internal communication channels including social media and mail lists reaching 3,800+ students, and designed print collateral resulting in a strong brand presence- Developed and executed a digital marketing campaign which led to a 25% increase in following and 10% increase in user engagement Show less

    • SAP

      Jan 2020 - Jan 2022

      - Led the delivery of 50+ learning and adoption programs which engaged 30,000+ SAP customers and influenced €30M in revenue- Managed multi-disciplined product marketing work streams across product management, design, and sales enablement teams to deliver global campaigns- Developed blog nurture campaign to drive product adoption, increasing product content visibility by 15%

      • Business Process Associate Consultant | NA Professional Services

        Jan 2022 - Jan 2022

      • Product Marketing Specialist | BTP Data to Value Solutions

        Jan 2020 - Jan 2022

    • Clio - Cloud-Based Legal Technology

      Jan 2022 - Oct 2023
      Marketing Project Specialist | Project Management

    • SAP Concur

      Apr 2024 - now
      Senior Marketing Associate, New Business | North America SMB

  • Licenses & Certifications

    • Certified Associate in Project Management (CAPM)®

      Project Management Institute
      Feb 2024
      View certificate certificate

    • SAP Certified Application Associate - Business Process Integration with SAP S/4HANA 2020

      SAP
      Mar 2022
      View certificate certificate

    • Product Management Certificate

      BrainStation
      Mar 2023

  • Volunteer Experience

    • Launch Leader

      Issued by Beedie School of Business at Simon Fraser University
      Beedie School of Business at Simon Fraser UniversityAssociated with Zarmina Khan

    • Project Coordinator

      Issued by SFU Student Marketing Association
      SFU Student Marketing AssociationAssociated with Zarmina Khan