Celine Bengzon

Experience

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  The Estée Lauder Companies Inc.

  Jun 2016 - Jul 2016

  Marketing Intern

  • Maintained, meticulously organized, and regularly updated the central filing system to facilitate quick and efficient retrieval of critical information.• Provided valuable support in both the planning and execution of various marketing campaigns and initiatives.• Efficiently managed the distribution and tracking of press materials and products provided to the press, ensuring timely and accurate delivery.

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  ZAP Group Inc.

  May 2018 - Mar 2019

  Account Executive

  • Successfully managed merchant and user acquisition strategies to drive business growth.• Demonstrated effective communication skills by pitching customer retention solutions to prospective clients, aiding them in enhancing their sales and marketing endeavours.• Collaborated closely with clients and account managers throughout the account setup and assessment process, ensuring seamless onboarding and client satisfaction.

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  Gushcloud Philippines

  Mar 2019 - Nov 2019

  Community Executive

  • Contributed to the business’ growth and development by planning and implementing marketing goals, strategies, and initiatives, with a specific emphasis on local and international influencer marketing and PR campaigns.• Performed market research within the influencer marketing landscape, keeping updated on trends to inform brand campaigns and strategies, ensuring a comprehensive understanding of market opportunities.• Worked closely with the business development team and partner brands to create innovative marketing campaign concepts aligned with campaign goals and objectives.• Analysed data to inform campaign strategies and evaluate campaign performance and insights.• Liaised with external stakeholders including influencers, brands, media partners, university organisations, and event suppliers.• Worked with digital teams across all channels and platforms, ensuring all content adhered to brand guidelines. Show less

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  LuxxVentures Inc.

  Jan 2020 - Dec 2021

  Assistant Brand Manager

  • Created business and operational plans as strategy for each financial year.• Planned and executed marketing campaigns in order to increase brand equity and meet sales targets.• Conducted market research and analysis to strengthen the company's unique selling proposition and market positioning.• Analysed sales & product data and provided recommendations on product line extension, pricing, promotions, and distribution channels.• Conducted market and consumer research, product testing for line and category extension products, and organised customer trials to gather feedback.• Supported business growth by expanding online and offline distribution channels within the Philippines, Singapore, USA, and Canada.• Provided reporting and analysis of sales and marketing activities for proper measurement and strategic recommendations.• Coordinated all cross-functional activities and timelines for smooth and timely completion of deliverables such as artwork, copywriting, social media, email marketing, blogs, influencer partnerships, media partnerships, corporate social responsibility programs, and co-branding opportunities.• Forecasted and managed budgets and sales targets in order to meet overall business objectives. Show less

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  Freelance

  Oct 2021 - Jul 2023

  Marketing Specialist
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  The Vein Institute

  Nov 2022 - Jul 2023

  Marketing Consultant

  • Supported business growth and development by actively contributing to the preparation, execution, and strategy of marketing objectives and campaigns.• Conducted comprehensive research on marketing trends, best practices, and competitor benchmarking to inform and enhance marketing strategies.• Conducted a comprehensive analysis of the current patient journey, incorporating valuable insights from consumer patterns, preferences, and stakeholder feedback. • Oversaw and coordinated the production of marketing materials, including videos, social media content, eBooks, and newsletters.• Implemented the strategy of keyword targeting and search engine optimisation.• Mapped out the customer journey to identify areas for improvement.• Participated in setting promotions and organised marketing activities in line with campaigns. Show less

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  Every Bite Counts (Home of Little Bellies)

  Jul 2023 - now

  • Junior Brand Manager

    Mar 2025 - now

  • Assistant Brand Manager

    Jul 2023 - Feb 2025