Annelies Wilson

Experience

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  Turf n Surf wear

  Nov 2006 - Sept 2010

  • Online Marketing Manager

    Dec 2008 - Sept 2010

  • Sales and Marketing Assistant

    Nov 2006 - Nov 2008
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  Lasttix.com.au (Tickets Pty Ltd)

  Oct 2010 - Oct 2013

  Operations Manager
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  Sitback Solutions

  Oct 2013 - Dec 2013

  Digital Producer
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  Hudson

  Apr 2014 - May 2015

  Digital Campaign Specialist - APAC

  - Responsible for all end-to-end email marketing campaigns, including the development of templates and best practice for use across ANZ and Asia- Manage social media across APAC with a strong focus on LinkedIn as a channel as well as the development of new channels- Ensure blog content, video and other marketing initiatives are broadcast to the correct audiences using a multi channel approach to create brand awareness, drive site traffic and boost lead generation- Analyse data to provide recommendations on content topics, amplification, lead generation and best practice across APAC- Liaise with legal team on external marketing communications to ensure compliance issues don't arise- Liaise with internal and external agencies globally on web development, SEO, and content amplification- Feedback on UAT, particularly around responsive design, to ensure the best possible user experience within the current CMS format- Undertake various projects within the business, including candidate re-engagement programs and process improvement - Provide expertise on new opportunities for dissemination of Hudson thought leadership based on a firm understanding of internal and external factors in play and their impact upon the marketing mix- Oversaw the growth of APAC LinkedIn followers, up 275% YoY Show less

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  Australian Business Consulting & Solutions

  Jul 2015 - May 2017

  Digital Marketing Specialist

  - Acquisition and retention strategy and execution across a number of core digital products at ABCS- Content management, from strategy and analytics, through to copywriting and concept design for thought leadership reports- Creation of an online trial for key SaaS product HR Advance, allowing users to test drive a previously locked down online product, resulting in improved lead generation and online sales- Event management, as a value add to subscribers as well as acquisition based for new prospects- Creation and growth of social media channels as part of a wider drive to build brand awareness and deliver thought leadership to new audiences- Budget management- Management of video production, including scripting, direction and feedback, for sales and education purposes- Development of new features across websites, designed to engage users and improve CRO- Introduced thought leadership (white papers) to key product WorkplaceInfo, adding depth of content to a subscription based model - this has changed the value proposition for subscribers and has also become a key lead generation tool- Act as an advisor to the product development team, launching 4 new or refreshed digital products- Development and nurturing of relationships, both internally and externally across multiple teams, suppliers and partners to achieve synergy and reach targets effectively- Lead scoring and marketing automation implementation, to improve user experience and quality of leads delivered to the sales team- Education of core product developments to key sales teams throughout a complex, multi-faceted organisation - Responsible for offline marketing across multiple digital products- Managing partner relationships- Driving multi-divisional campaigns across 3 core groups at NSW Business Chamber Show less

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  Arrow ECS ANZ

  May 2017 - Jul 2018

  Digital Marketing and Content Manager

  As the Digital Marketing and Content Manager for Arrow ECS ANZ I was responsible for the strategic direction of the digital and content activity for Arrow's corporate brand, providing expert guidance to the wider business, overseeing the digital execution of vendor marketing activity and the day-to-day management and development of a team of marketing and content professionals. During my time with Arrow I implemented Pardot (working with internal teams to integrate it with Salesforce), created social media strategy, content strategy and best practice guidelines, and worked with global teams on shared web resources. I also lead data hygiene discussions, wrote content on behalf of the executive team, solved problems ranging from lack of budget or time to juggling the conflicting marketing needs of a team with a large vendor portfolio and encouraged my team (and others) to 'think outside the box' in order to offer better solutions for our partners. Show less

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  Better Business and Beyond

  Jul 2018 - now

  Founder, Digital Strategist, and Copywriter

  I help businesses of all sizes meaningfully engage with their customers via strategy, digital marketing, and content creation.If I can help you, feel free to reach out. I’d love to chat.

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  OOh!

  Sept 2018 - Sept 2019

  Digital Marketing Manager

  At oOh! I was responsible for the creation and execution of digital strategy, ownership of the AU and NZ corporate websites, buythisspace.com.au and careers site, management of external agencies, and act as an advisory to the wider business on all things digital and content marketing.Managing one direct report, our team was super lean, so I encouraged an environment of continuous learning in order to best serve the interests of internal stakeholders and our customers.My first task on joining oOh! was to manage the digital integration of Adshel - websites, social media and search reputation. This was a unique project as the Adshel name needed to be removed from the AU/NZ market in its entirety within 3 months. It was a mammoth task, but we achieved it!Beyond that I worked with a web development and UX agency to improve oOh!’s corporate websites, launched a blog, ran paid LinkedIn campaigns for individual business units (a first for the business), refined processes across content and digital to allow for a more mature, strategic approach to our marketing activity, and was an integral part of platform discussions and ownership, be it bespoke or martech such as Marketo. Show less

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  Sitback Solutions

  Jan 2021 - Dec 2021

  Senior Digital Producer (maternity cover)

  I was responsible for the smooth running and success of the Support and Optimisation business at Sitback. While every day was different, you'd generally find me working with a team of digital producers and project managers, developers, and UX professionals to deliver high quality web development services to our clients across government, financial services, medical, events, and charity sectors. Words/phrases that summed up my role include (but are not limited to): WordPress, Drupal, Sitecore, Umbraco, website performance optimisation reporting, SEO, analytics, WCAG, new feature development, collaboration, processes, sprints, budgets, relationship management, client retention, resourcing, and capacity planning. Balancing the needs of the business, Sitback's clients, and my team was what I aimed to achieve and doing so gave me a great deal of satisfaction. Show less

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  Hollard Insurance Australia

  Jan 2022 - now

  • Senior Marketing Consultant

    Apr 2022 - now

  • Marketing Consultant

    Jan 2022 - Apr 2022