Aditya Mankar

Experience

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  FCB Ulka

  May 2015 - Jul 2015

  Summer Intern

  As Summer Intern in FCB ULKA (interactive) I have worked with Brands Like Skoda & Indian Oil Corporation, my responsibility was to - Track the responses of customers on all the social media & digital platforms.- Competition Tracking & Understanding the digital market.- Initiating innovative ideas for Social Media Campaign & Contests.- Initiating ideas for social media content buckets.- Creating the perfect Pitch for the clients in order to get the accounts.- Operations & Media buying - SEO & SEM - Statistical Data Collection- Initiating & Advising Innovative features for digital platforms- Making Weekly & Monthly Reports. Show less

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  I Knowledge Factory (IKF)

  Mar 2016 - Jul 2018

  Account Manager - Digital

  - Building Learning and Development on Digital / Client Servicing Space- Leading SEM/SEO/SMM team for IKF- Internal and External Strategy and Pitches.- Social Media Planning & executing- Showing further growth road map to team.- Project Planning Execution- Planning & Managing content for different channels- Execution of E-Mailers, Blogs,Case Studies, Newsletter, & Info-Graphics for IKF & Clients- Planning & Executing SEM & SMM Campaigns for Clients- Oversee the draft creations & design aspect for E-mailers & Social Media Buckets.- Making media spent reports for clients Show less

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  IdeateLabs

  Aug 2018 - Mar 2019

  Brand Manager

  As a Brand Manager, I have worked on the Most amazing Multi Brand Retail format of Future Group i.e Brand Factory.Worked Very closely with the Marketing team for the Biggest Sale i.e Free Shopping Weekend. Some of my Responsibilities were- Account Planning - Drafting Content & Digital Strategy for Brand Factory- Daily Co-Ordination with the Internal Team & Client- Managing all the Digital Assets for Brand Factory- Campaign Planning & Execution- Managing Billing & Maintaining P&L for Ideatelabs- Reporting & Planning way forward on the Account Show less

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  DViO Digital

  Mar 2019 - Oct 2021

  Lead - Client Partner & Operations

  As a Lead - Client Partner and Operations I was responsible to drive businesses, P&L for clients based out of UAE and India Market.- Proven track record of creating happy clients.- Responsible for portfolio of Accounts from Verticals like Education, E-commerce, Fashion Retail.- Primary Focus is to Delivering Value & Ensuring quality in day to day operations- Effectively managing all growth aspects of Clients.- Directing team activities and making sure full collaboration and partnership leveraging company's full complement of resources to support the client's business.- Responsible to draw a growth map for client and the organisation, continuesly increasing the knowledge of clients business and often serving as the clients first line consultant.- Apart from the above I liked staying current with the industry trends and best practices to proactively sell fit for solutions and innovation. Show less

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  Magnon Group

  Nov 2021 - Jan 2022

  Account Director

  Work within client relationships to champion initiatives that drive marketing decisions across digital channels with respect to vernacular.Keep senior management apprised of key client opportunities, potential risks and other key nuances.Ensure client-delight by way of efficient and effective delivery of services.Establish periodic review and feedback mechanisms with clients.Prepare and present quarterly, half-yearly, and annual plans, share strategic roadmaps.Handle and ensure account growth via upselling and cross-selling multiple facets of vernacular services.Undertake process improvement initiatives. Facilitate the development of best practices to improve account management effectiveness within the team and the group.Leverage syndicated digital and industry research to benchmark trends and/or manage expectations of forecasted trends.Team Management and handle grievances.Ensure a conducive working environment and motivation levels of the team.Actively contribute to the agency leadership in terms of agency’s vision and be seen as a leader.Answer to daily query by Language Ambassadors within stipulated time period and follow through with all team members in ensuring all these are addressed.Update all weekly requirements from the client, such as updates on - processes are being sent out, capacity are done, weekly word count documents, weekly highlights / lowlights are identified by each reviewer and discussed internally with them, also reported to LEM. Show less

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  SocialPanga

  Jan 2022 - now

  Group Head - Brand Solutions

  - Lead multiple projects/brands simultaneously,ensuring optimum delivery and strong integrationacross the organization.-Manage and drive revenue & budgeting for all keyaccounts.-Provide leadership, direction, and technical expertiseto design, develop, and support digital campaigns.-Head a cluster of clients of the Agency & Manage aTeam of Client Servicing Professionals.-To monitor and manage staff development, reviews,and hiring for roles within Client Services.- Develop a mechanism for clients to experience thedepth of our service offerings, and to drive growth inline with company imperatives to increase the valueper client.- Establish revenue-generating plans for the companyand clients.Lead business strategy and opportunity-related clientconsultation to increase client satisfaction index. Show less