
Caissa Veeran
Office Manager

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About me
GTM Growth | Product Innovation | Scholarship Programmes | EdTech | Social Impact
Education

Knowledge Quest
2010 - 2010Professional Qualification Labour Recruitment
Sea Point High School
1994 - 1994
Universidad Isabel I
2024 - 2026Masters International Trade
Varsity College
2002 - 2002Business Management DiplomaDiploma

Cape Peninsula University of Technology
2003 - 2003Human ResourcesHuman Resources
Experience

Teljoy
Aug 1995 - May 2000Office ManagerWorked with the Regional Manager and was responsible for daily tracking and reporting of all branch revenue and achievement against daily targetsCompleted branch audits to ensure compliancy with business processes

The Bidvest Group Limited
Jun 2000 - Apr 2004Client Relationship ManagerWas responsible for a portfolio of client partnerships, and ensured the retention of the annuity revenue associated with the base, as well as account development

Kelly
May 2004 - Apr 2011Responsible for overseeing the day-to-day operations of a team comprising 20 direct reports, including Recruitment Consultants, Project Managers, and Administrators, along with managing 500+ indirect reports (contract employees). Developed annual sales strategies to meet revenue targets across various streams, including TES, Permanent Recruitment, and RPO. Evaluated performance based on EBITDA growth, ensuring branch profitability through new business development, client retention, and expense control. Handled industrial relations (IR) and performance management for both direct and indirect reports. Show less
Head of Business Development - Coastal Regions SA, & Global Markets
Jan 2010 - Apr 2011Branch Manager
May 2004 - Dec 2009

CareerJunction, a StepStone Company
May 2011 - Mar 2017Head Of SalesCareerJunction (a StepStone company) is South Africa’s premier source for top-quality candidates, boasting a daily influx of thousands of job listings and over 2 million registered CareerSeekers. They offer innovative online recruitment solutions and products to meet the evolving needs of both hiring managers and job seekers.As the Sales Head, I led dedicated teams across the country, including those dedicated to new business acquisition, key account management, e-commerce sales, user training, and CRM. My responsibilities included formulating sales strategies and initiatives centered on acquiring new customers, fostering customer loyalty, expanding existing accounts, and customer enablement.CareerJunction is a proud member of The Network, a formal global alliance comprising 50 premier job boards dedicated to online recruitment across over 130 countries. This partnership provides businesses with global talent acquisition needs access to top-tier job boards boasting a collective talent pool of 351 million candidates. I spearheaded the market development efforts for this solution within the South African context and served as the primary liaison with The Network Management team on an international level.Furthermore, I had the privilege of representing CareerJunction as the host and public speaker at all client events. Show less

EOH
Apr 2017 - Feb 2018Managing Director: Digital Talent SolutionsProduct Owner of an incubator venture where I conceptualised and developed an online talent platform for vetted candidates sourced primarily through external market talent mapping. This platform offered a "Talent on Demand" service, enabling clients to access the database, search, and select desired talent through a secure login.Responsible for Go-To-Market (GTM) strategy, revenue generation, and partnership development.

Pearson South Africa
Feb 2018 - Aug 2020I was part of the MENAT team for South Africa, where I focused on developing online short courses and assessment solutions for the adult learning market. This role included establishing the South African employability business ecosystem by collaborating with content partners like EC Council, edX, Udemy, and TalentLens.Additionally, I spearheaded the formulation and execution of the go-to-market strategy for Pearson Professional, an online platform offering micro-master programmes and professional certificates for working professionals looking to up-skill, re-skill, or acquire new skills. This initiative targeted B2C, B2B, and B2B2C channels.A key aspect of my responsibilities involved forging partnerships with employers to develop customised learning programs, collaborating closely with a team of learning and instructional designers. Show less
Director Short Course Market
Jan 2019 - Aug 2020Sales Director B2B
Feb 2018 - Aug 2020

Valenture Institute
Sept 2020 - Dec 2020(Consulting) Strategic PartnershipsMy role involved fostering meaningful engagement, focusing on acquiring value-based partnerships with employers, establishing revenue-sharing partnerships with academic institutions, and collaborating with industry bodies.I managed to secure partnerships with MTN Globally (22 countries); Levi Strauss South Africa and Hewlett Packard.

HyperionDev
Dec 2020 - Dec 2021Head of University & Employer PartnershipsHyperionDev leads the way in code-review-focused coding bootcamps, providing tailored 1-on-1 sessions to accelerate students' entry into the tech industry. As the top software development education provider in Africa and a premier coding bootcamp, they are at the forefront of shaping tech education.Leading the partnership team, I was responsible for hyper-growth initiatives, focusing on the Online Programme Management (OPM) space through University Partnerships. Additionally spearheading the delivery and enablement of tailored professional development study programmes to Employers in Data Science, Software Engineering, and Web Development. Show less

IU International University of Applied Sciences
Dec 2021 - May 2024Regional Lead (Africa) & Product Innovation (International Markets)IU International University of Applied Sciences empowers global learners with personalised education, offering flexible online and on-campus options irrespective of background. With over 60 nationalities represented, our diverse student body of 140,000 spans DACH, the UK, Canada, and beyond.I sat within the strategy team which is part of Product Management International GTM covering all non-DACH markets and entities. My role included 3 focus areas (1) Africa, (2) Emerging markets - Student Financing, (3) Product Innovation Projects - all international markets AfricaIdentifying and evaluating high scale target countries within Africa. Devising GTM plans, executing big lever initiatives to drive successful outcomes, whilst improving customer lifetime (CLV). Student financing Leading efforts in forming student financing partnerships across our emerging markets, particularly Africa and India.Product InnovationProduct ideation, initial business case development, conducting market research, and extracting actionable insights to drive strategic decisions across diverse markets, in particular the UK and Canada Show less

IU Group
Dec 2021 - nowVarious roles
Study Access Alliance
Jun 2024 - nowProgramme Growth LeadIU Group, Germany's largest university group, owns several institutions including IU International University of Applied Sciences in Germany, LIBF in the UK, and the University of Fredericton (UFred) in Canada, collectively serving over 140,000 students.In 2022, IU Group initiated the Study Access Alliance, a non-profit organization (gGmbH) providing scholarships for young people in African countries who cannot afford university education. We collaborate with NGOs, businesses, universities, and educational groups in Africa and beyond to support these students.Our goal is to provide 100,000 full scholarships for online degrees at top universities to individuals in African countries, supporting six UN Sustainable Development Goals (SDGs). This initiative focuses on future skills and employability, reducing inequalities, addressing digital skills needs, and promoting sustainable economic development.Some of our current funding and implementation partners include UNICEF, Generation Unlimited, and RLabs, and growing. Reach out to partner with us www.study-access-alliance.org Show less
Licenses & Certifications
- View certificate

Product Management Insights
LinkedInOct 2023
Languages
- afAfrikaans
- geGerman
- enEnglish
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