Divya Sethi

Experience

• 

  La Panache

  Jul 2016 - Jun 2017

  Manager

  •Responsible for business development in designated territory for women apparel o Acquired 23 new clients across territory which lead to sales enhancement by 13%•Inventory management and stock replenishment for ensuring smooth supply ofproducts•Understanding the trends in apparel industry, gathering customer feedbacks andreplication of the same in subsequent batches of production•Tapped e-commerce marketplaces in order to increase visibility and sales in wholesalemarket• Increased sales of our private label on leading online marketplaces (Flipkart, Snapdeal) by 200% byreducing customer lead time by 50%.• Skilled in conducting competitor analysis to study market trends and competitor moves. Show less

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  Quikr

  Sept 2018 - Oct 2018

  Marketing Intern

  • Managed digital advertisement for various categories with the help of competitive analysis to capture and understand data regarding enquiries• Monitored enquiry pattern of the competitors, linked it with Ad categories and attempted a solution for traffic enhancement at Quikr

• 

  Amul (GCMMF)

  May 2019 - Jun 2019

  Management Trainee

  • Performed Competitive Analysis & Gap Analysis of dairy fresh products market• Analyzed Marketing Mix & implemented IMC• Hiked the Retail penetration, B2B presence & on-boarded new distributors ADAs for hassle-free distribution•Suggested marketing strategies to increase market penetration of AMUL fresh products with the help of cost-benefit analysis•Proposed a sustainable solution to curb plastic pollution • Organized Kiosk at POS to increase awareness and user acceptance of Amul fresh products•Conducted focused group interview in a concerned area to understand the user acceptance of Amul fresh products via home delivery service Show less

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  Urban Company

  May 2021 - now

  • Senior Category Manager

    Jul 2022 - now

  • Category Manager

    May 2021 - Jun 2022