Robert Evans

Experience

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  Steps

  May 1997 - Aug 1999

  Public Policy Advocate

  As a public policy advocate for the non-profit, Safe Teens Empowerment Project in Salinas, I managed teen leadership groups to implement county-wide public policy changes regarding tobacco and alcohol sales to minors along with reducing alcohol-related deaths among teen youth. Responsibilities: data analysis, local research for government officials, California state and local public speaking, facilitation of police DUI checkpoints, press releases, and live reporting of events.

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  California Air Resources Board

  May 2000 - Jul 2004

  Graphic Designer

  - Created websites for K-12 students to learn about air quality and its health effects.- Assisted in K-12 grade level teacher lesson plans to supplement science educational curriculum.- Participated in hearings on air quality mandates and new policies.- Assisted staff in developing video presentation about the effects on CA air quality (campaign).

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  Stars, The Agency

  Apr 2001 - Dec 2005

  Independent Contractor

  - Fashion Runway, Print, Commercial Print and Acting- First hand experience working with senior art directors, creative directors, production assistants and photographers from various design firms from the world.

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  CalSTRS

  Sept 2004 - Jun 2005

  Graphic Designer

  - Designed Imaging system program logo for new intranet service.- Collaborate with various teams within CalSTRS to make online content, brochure & printed promotional materials for projects.- Maintain Imaging intranet & system-wide online help.- Made yearly accomplishment presentation utilizing Flash.- Made Powerpoint presentations with screenshots of new software implementation.

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  California State University-Sacramento

  Sept 2005 - Feb 2006

  Web & Graphic Designer

  - Worked directly for Public Affairs Office.- Implementation of new Sacramento State logo & web design.- Update News website with university press releases & events.- Convert hard copy Sacramento State Magazine into viewable interactive HTML content for the web.- Converted administrative websites to the new Sacramento State look & feel.

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  Sacramento Magazine

  Feb 2006 - Jun 2007

  Advertising Designer/ IT Administrator

  - Designed sales staff clients advertisements for the monthly magazine.- Produced web & editable PDF forms for sales staff to work more proficiently & accurately to increase monthly sales goals.- Brochure conceptualization & design for various internal departments.- Troubleshot PC & Mac users including maintenance of company-wide servers.

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  Evans & Johnson (Meeting/Incentives

  Jun 2006 - Dec 2009

  Marketing Graphic Designer

  Have provided Evans & Johnson with numerous graphic design needs. Pamphlet design, brochure design, postcards, event collateral materials, websites, presentations and wayfinding signage.

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  Tresna Designs

  Jan 2007 - Feb 2023

  Founder

  * Multifaceted Graphic Design Business specializing in digital, print, and mail advertising utilizing technology trends, brochure design, and logo development for various clients* Running and maintaining a design business* Scouting for new clients and creating new relationships with businesses

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  Ogilvy Public Relations Worldwide, Sacramento CA

  Dec 2007 - Dec 2007

  Presentation Designer - Contractor

  Designed Powerpoint presentation for Ogilvy. Powerpoint was then shown to medical field for upcoming marketing campaign.

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  Innerscope Advertising Agency

  Apr 2008 - Jun 2009

  Art Director

  - Responsible for brand development within corporate and retail stores. - Designed and implemented flash web banners for newsprint campaign tie-in.- Designed website landing pages.- Designed marketing materials for various health care companies throughout the nation.- Designed business systems for hearing health companies in the U.S.- Packaging system design for retail products.- Managed graphics department staff and projects.

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  Chicano Latino Youth Leadership Project

  May 2009 - Dec 2009

  Graphic Designer & Photographer

  Provided CLYLP with digital photography and event collateral of their leadership summit in Sacramento Ca. Provided printed pamphlets, banquet event pamphlets, on-screen presentation visuals, strategic plan booklet design, photography, photography editing/correction, and website mock-up design.

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  Jewish Community Center of San Francisco

  Sept 2009 - Sept 2009

  Graphic Designer

  Designed event collateral for members to view future classes, events and fundraisers. Print materials to be shown throughout Jewish Community Center.

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  Bell Microproducts

  Feb 2010 - Jun 2010

  Graphic & Video Design Specialist

  Responsible for firmly structuring Bell Micro's branding by implementing new graphic standards worldwide. Also responsible for increasing outside interest for Bell Micro Racing by using social media outlets for further racing season information. Designed sponsored internal event posters, micro-sites, post cards and giveaway promotional items. Created national sales meeting campaigns along with company sales information and utilizing technology to get message across.

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  Avnet Electronics Marketing

  Jun 2010 - Feb 2011

  Creative Design Manager

  Produces artwork to be displayed in advertising campaigns or on products. Manages both internal and external individuals such as artists, art directors, graphic designers, illustrators, photographers, copywriters and production artists. Initiates and inspires creative ideas and ensures that the art includes those ideas to the business's satisfaction and strategies.

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  California State University, Sacramento

  Oct 2010 - Jan 2011

  Graphic Designer

  Provide College of Continuing Education with graphic design for various events, various clients and themes. Brochure, Logo, Wayfinding, Collateral, Website, Campus Events

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  Racers Drive

  Mar 2011 - Dec 2012

  Creative Director

  Provide Racers Drive with all graphics for various racing team events. That includes logo creation, event announcements, hero cards, decals for vehicles, website design, social media minisite design, and user interface design.

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  Del Monte Foods

  Nov 2011 - May 2012

  Production Associate

  Provide consumer and pet brands with print production management. Oversee all approvals of consumer facing tactics. Print proofs for color approvals while managing multiple projects at a time. Working with social media groups to help push brands into social world using CRM information.

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  Certain, Inc.

  Jun 2012 - Sept 2013

  Interactive Design Marketing Manager

  * Created whitepaper informational booklets and PDFs to adhere with company's event goal strategies.* Lead the rebranding efforts of the corporate website to inspire stronger trust and innovate with mobile responsiveness using CMS platforms for faster page development* Conducted customer webinars on building advanced event registration sites, emphasizing the integration of CSS3, HTML5, and Bootstrap* Utilized Marketo to create and track lead generation campaigns that integrated with Salesforce * Designed trade show booths, promotional collateral, and leave-behind materials and on-screen promo videos* Helped design new office space helping to boost employee morale.Primary Platforms: Adobe Creative Suite, Marketo, Google Analytics Show less

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  Academy of Art University

  Jan 2014 - Jun 2014

  Creative Email & Design Manager

  * Enhanced brand awareness through targeted email marketing and multi-channel campaigns* Created a self-submission creative brief process for all university-wide design request processes for efficient management of digital and print advertising needs.* Implemented cost-effective email operations and email software platform, leveraging advanced features

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  AnchorFree

  Jun 2014 - Sept 2015

  Email Marketing & Design Manager

  * Implemented new email marketing strategies, generating top-of-funnel leads* Owned social media promotional campaigns for new user signups and upsell options* Cross-functionally A/B tested mobile messaging to focus on retention efforts and upsell initiatives* Orchestrated global Americas, EMEA and APAC marketing campaigns, reducing cost per click by a minimum of 25%* Created multiple digital campaigns in multiple languages for the worldwide market

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  PRO Unlimited

  Sept 2015 - Feb 2017

  Senior Product Marketing Manager

  * Created extensive training documentation and knowledge base for clients and customers for all newly introduced features for program execution success* Executed strategic marketing programs that aligned email marketing processes and practices with current trends, prioritizing mobile experience to increase the product's growth* Coordinated product initiatives, led project planning and delegation, and collaborated with product teams to achieve quarterly marketing KPIs

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  Deskers

  Mar 2017 - Mar 2020

  CEO & Founder

  Short-term Office& event space rentals platform

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  Movoto

  Jun 2017 - Apr 2022

  * Introduced a new agent onboarding strategy using all new marketing automation and self-service means while transferring real estate license and signing up for monetary subscription service. This cut their onboarding time down by 75% and reduced overhead by $150K yearly* Performed monthly webinars to B2B and B2C customers to help them learn new features and best practices for continued success and better product adoption* Owned, Evaluated, and Implemented all CRM systems, Hubspot, and Autopilot platforms to streamline Customer and Agent campaign strategies while syncing lifecycle engagement metrics with Salesforce * Responsible for training key stakeholders on using CRM system tools for any one-off campaign creation and customer management metrics* Using data, was able to build customer lead scoring models to develop faster customer segments, for omnichannel marketing strategy, and predict customer conversion rates throughout the sales funnel pipeline* Improved customer satisfaction feedback loop by evaluating and implementing Zendesk, Satismeter, and 24/7 Live phone support to track and automate customer lead lifecycles, gain valuable insights for product improvements, and build product roadmaps. This led to a 67% increase in Net Promoter Score and retention in less than 3 quarters* Collaborated with executive team to focus on company acquisition strategy, roadmap goals, video creation, and presentation development Show less * Defined, strategized, and project-planned multiple product feature releases, working extensively with overseas engineering and key stakeholders to plan sprint cycles and scope requirements* Focused on digital content creation and omnichannel end-to-end marketing automation campaigns that relied on internal and external data sources to personalize customer digital experience* Monitored vendors and their performance, while renegotiating contracts to adhere to marketing budgets and sustain healthy relationships for the company program's success Show less

  • Senior Product Marketing & Lifecycle Manager

    Sept 2019 - Apr 2022

  • Senior Email Marketing Manager

    Jun 2017 - Sept 2019
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  SecurityScorecard

  May 2022 - Feb 2023

  Director of Growth Marketing Operations

  * Led and project-planned new customer-focused e-commerce segment for new self-service signups using Stripe credit card payments and developing new go-to-market strategies and Marketo-based automated marketing campaigns, leading to a 30% increase in new users in the first quarter of operation.* Enhanced data integration and system architecture across multiple platforms (Salesforce, Tableau, Marketo, Heap, Stripe, Wordpress, and Snowflake) for seamless and detailed-oriented full-funnel customer lifecycle tracking and consistent real-time reporting * Responsible for implementing, managing, and ensuring the success of our marketing technology stack so that all cross-functional teams had accurate and reliable customer data at all stages of the sales cycle. * A/B tested content, landing pages, email, and pricing strategy to compliment the sales organization process while strengthening value proposition, personalized customer experience, and directing customers with engagement data to the correct sales teams* Tracked daily KPI performance to evaluate program success and proactively provide recommendations for data-driven changes to objectives Show less

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  Various

  Jan 2024 - now

  Lifecycle Marketing Consultant

  Experienced Lifecycle Marketing Consultant specializing in driving growth and retention for tech, entertainment, and design companies in the US and APAC markets. Proficient in:* Platform Evaluation and Implementation: Identifying and implementing optimal lifecycle marketing platforms to support business objectives.* Messaging and Positioning: Conducting A/B testing to refine messaging and positioning for maximum impact.* Digital Communications Strategy: Developing and executing comprehensive communications plans across email, SMS, and social media channels. Show less