Nate Holmes

Experience

• 

  NI (National Instruments)

  Sept 2007 - Nov 2023

  In this role, I am responsible for the strategy and execution of product/technology partnerships for offering completion as well as route-to-market/integration partnerships for solution delivery. I work to build, strengthen, and expand our automotive partner network through a variety of mechanisms including, large-scale strategic partnerships, strategic minority investments, joint ventures, and M&A. I also drive our segmentation and market model and consult internally to provide market data and strategic input to build and vet business cases, scenario planning, and strategic planning. Show less Expert in NI solutions for Physical Test (Mechatronics Test, Electromechanical Test) which encompasses datalogging and test cell applications• Storyteller and evangelist for platform-based physical test solutions• Drive marketing segmentation, assessment, and customer personas for multiple verticals within physical test applications (NVH, structural test, durability test, etc... )• Own the marketing message for customer-facing engagements (web and in person)• Represent the voice of the customer to the marketing campaign team• Drive and promote the business strategy for physical test solutions Show less I lead a group of 4 product managers and a product marketing analyst to define and execute strategy, manage product portfolios, enable sales, and implement marketing plans for: Motion control - software, controllers, drives, motorsMachine vision - software, framegrabbers, vision systems, smart cameras, cameras, lensesR Series - multifunction reconfigurable I/O (RIO) devices with user programmable FPGAsC Series - modular I/O with integrated signal conditioning for NI's CompactRIO and CompactDAQ platformsExpansion I/O - EtherCAT and Ethernet C Series I/O chassis with user programmable FPGAs. Show less

  • Director of Offering Management, Transportation | Validation Solutions

    Jan 2023 - Nov 2023

  • Director of Strategic Business Development, Automotive

    Jun 2022 - Dec 2022

  • Chief Offering Manager

    Jul 2021 - Jun 2022

  • Principal Offering Manager

    Oct 2020 - Aug 2021

  • Principal Solutions Marketing Manager - Transportation

    Jan 2019 - Oct 2020

  • Principal Solutions Marketing Manager - Physical Systems Test

    Nov 2017 - Jan 2019

  • Group Manager, Vision & Motion, Embedded Systems R&D

    May 2015 - Nov 2017

  • Group Manager, Embedded Systems Marketing

    Jan 2015 - Jun 2015

  • Senior Product Marketing Manager

    Aug 2014 - Dec 2014

  • Product Marketing Manager

    Aug 2010 - Aug 2014

  • Product Marketing Engineer

    May 2010 - Jul 2010

  • Applications Engineer

    Sept 2007 - Apr 2010
• 

  Emerson

  Dec 2023 - now

  Director of Product and Offering Management | EV

  In this role, I am responsible for all NI's (now a business group within Emerson) Offerings and Products for EV Testing.-R&D, validation, and production test solutions-battery test and EV powertrain test-a variety of applications including HIL, physical test, end-of-line test, functional/ECU test, etc.-Formulate, execute, and coordinate market segment, offering, and product strategy across all areas/phases of the EV business (R&D, GTM/channel, marketing, business development, etc.)-Manage a team of Offering and Product managers-Responsible for market segment business results Show less