Hemanth YS

Experience

• 

  Farcrew Media Pvt Ltd

  May 2019 - Jan 2020

  Content Writer
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  ICE Studios

  Sept 2021 - Dec 2021

  Brand Management

  - Understand Brand Positioning from NuCash stakeholders using Projective Techniques to curate & strategize Brand Persona- Recruited respondents & conducted 15+ stratified in-depth interviews & data analysis to map national competitors in terms of pricing & amenities to understand current positioning to develop & design Brand Bible

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  Paryavaran Mitra

  Sept 2021 - Mar 2022

  E-commerce Website Development & Marketing - Live Project

  - Optimized SEO for their website through keyword planning to increase traffic and conversions- Strategized & designed a landing page to reduce bounce rate, increase traffic conversion & boost sales

• 

  Cheil India

  Feb 2022 - Mar 2022

  Live Consulting Project

  - Defined consumer archetypes (students) interested in owning a Samsung Galaxy Book, their inspiration driver for purchase- Curated an end-to-end Back to School campaign - "BT Nahi Chahiye", and the Media mix, influencer and GTM strategy- Suggested ways in which Samsung can create events for students to increase engagement & customer segmentation targeting

• 

  Groww

  Apr 2022 - Jul 2022

  Marketing Intern

  - Scouted venues in 20+ cities for ‘Ab India Karega Invest’ event campaign & created digital marketing assets, including ads & landing pages across digital platforms; analyzed real-time campaigns & scaled them to ensure 100% bookings.- Planned & executed ATL & BTL promotions & digital marketing campaigns; built high-converting landing pages leading to a 200% increase in registrations & reached 1.5 crore users PAN India- Conducted 50 in-depth interviews to decode consumer pain points, consumer journeys, aspirations & motivations to generate insights for product improvement & new product development. Show less

• 

  Jio

  Aug 2022 - Oct 2022

  Product Management Intern

  - Using Python program (Review mining by Web scrapping), structured and analyzed 10 million+ customer feedback on JioPages & major competitors across platforms (Youtube, Google Playstore Quora, and Blogs)- Performed Sentimental analysis and Keyword extraction to categorise the reviews with the help of Monkey Learn software- Coached a team, created processes & streamlined operations to ensure effective telephonic and video interviews of respondents

• 

  Jaipur Rugs

  Sept 2022 - Oct 2022

  Research Intern

  - Curated blueprint of events detailing in-house teams by analyzing village resources and social structure and conducted in-depth competitor analysis. - Designed experience programs under Entertainment, Tours & Education(Industry sessions, Training workshops)- Conducted physical ethnography to generate insights into the lifestyle of weavers during our 7-day stay in village Amarsar and formulated strategies for optimising artisan engagement programs - Kala Mela and Exposure visit

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  Intellect Design Arena Ltd

  Jul 2023 - now

  Marketing Consultant