Mike Daitch

Experience

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  Standard & Poor's Published Image

  Jan 1997 - Jan 1999

  Design Director, New Media

  S&P Published Image is a financial services content agency.Designer for Putnam, American Express, Cigna, First Union, New York Life, Fleet and other financial services newsletters. Publishing approximately 30 million pieces per quarter. Partnered with technology lead to create and run the New Media department, growing billings by 10 times in the first two years.

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  Circle.com

  Jan 2000 - Jan 2004

  Associate Creative Director

  Clients: Campbell's Soup Company, Chunky, Kodak, MINI, Pace Mexican Sauces, Pepperidge Farm, Swanson Broth, Talbots, V8 Juice, VerizonCreative lead on Verizon’s first website. Creative lead for the Campbell’s Soup account overseeing the corporate sites and 18 sub–brands, including Chunky, Pace, Swanson Broth, V8 Juice and the Campbell’s Kitchen. Received an Effie for the Chunky Click for Cans campaign. Helped develop and relaunch Pepperige Farm Goldfish's mascot, Finn and his new friends. Kevesebb megjelenítése

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  Euro RSCG 4D

  Dec 2004 - now

  Creative Director

  Clients: Harrah's, Lexmark, New Balance, Pepperidge Farm Goldfish, Pitney Bowes, Reckitt BenckiserHeaded creative department and oversaw all work and staff. Working with partner agencies helped develop and launch Goldfish's new mascot, Finn — and his friends.

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  Digitas North America

  Nov 2006 - Jan 2014

  VP, Group Director, Creative

  Clients: Aflac, Bank of America, Merrill Edge, Merrill Lynch, OnStar, U.S. Trust, Saturn, Sirius XMWorked with partner agencies to develop the re-launch of the Merrill Lynch brand. Developed Merrill Edge Face Retirement, the brand's first foray into social media. Beyond generating millions of impressions the story was picked up by NBC's Today Show and CNBC's Squawk Box and covered by Wired.com and FastCo.com, and won a Silver Effie. Redesigned OnStar.com and helped develop GM’s first connected vehicle site for the Chevrolet Volt. Kevesebb megjelenítése

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  The VIA Agency

  Jan 2014 - Dec 2018

  Group Creative Director

  Clients: Klondike, Perdue Chicken, TD Ameritrade, T.Rowe Price, UNUMCreated a new campaign for T.Rowe Price Target Date Solutions that help generate a massive turn-around in fund flow and won a Gold Midas Award — representing the best in financial advertising.Led a team of creatives technologists to completely overhaul the Perdue.com site experience to be responsive and "kitchen-first." Featuring step-by-step recipes with full-bleed images, voice-guided instructions, and how-to videos. Kevesebb megjelenítése

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  Self-employed

  Mar 2019 - Mar 2020

  Creative for Hire
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  Versed

  Mar 2020 - now

  Creative Director, Co-Founder

  We use strategic ideas to convert business objectives into tactical executions. Beautiful, funny, smart tactical executions that engage audiences on an emotional level to drive engagement.Also, Bingo!

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  DataRobot

  Nov 2021 - Apr 2024

  Senior Director, Creative

  DataRobot is the Value-Driven AI company. Its open, end-to-end AI lifecycle platform empowers organizations of all sizes to accelerate AI projects from idea to business impact.Responsible for the brand’s global visual identity and consistency across all mediums; ranging from thought leadership to advertising and events to partnerships and even games. Led creative direction and development on partnership with McLaren Formula 1 Racing, including game development and branding the MCL36 nose cone. Launched and managed the creative direction for More Intelligent Tomorrow — DataRobot’s thought leadership platform; featuring three seasons of the podcast, ongoing mini-docs, and multiple articles each week.Produced and directed three virtual launch events per year, establishing their look and feel, promotion, and overseeing production.Managed a team of designers, content creators and video editors — and on occasion agencies — focussing on a positive professional experience and growth opportunities, ensuring the highest quality representation of the brand while delivering strong results.Direct Reports: 5-8. Kevesebb megjelenítése