Astrid Caron

Experience

• 

  Havas Voyages

  May 1993 - Nov 2002

  Travel Agent

  - Advise, sale and reserve transportations and hotels for customers- Team planning administration- Litigation & conflicts management with customers.

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  NIKE

  Nov 2002 - Oct 2023

  - Sell out analysis, track weekly results for recommandations and actions- Recap insights (KPI’s all Brick and mortar fleet & Digital)- Build seasonal financial plan (forecast) with business planner (sell out and sell in targets) at FY view. - Create specific assortments by cluster for the account (Footwear, Apparel and Accessories, for all categories e.g. Foot, NSW, Run)- Select assortments at space/door based on consumer target, market trends and sell out results.- Plan sell in volumes (order entry) at product/sku level based on seasonal insights and consumer targeted (at store level but also at fixtures level to match capacity depending on door range & Digital) e.g. : Opening of Galeries Lafayette Women space 160m² & Men 60m² & BHV Le Marais 135m². - Collaborate, influence and negotiate with account buyers to invest in right products/assortments and in right depth for mutual profitability.- Cross-functional work with integrated team internal like external (merchandising, sales, planning, logistics and marketing) for alignment on strategy, priorities and projects on doors openings.- Align with Marketing on seasonal focus Show less - Provide feedbacks on consumer needs and on French market trends to European and Global team- Define distribution strategy for France and set target for pricing and margins. - Collaborate with European teams to influence line adoption for the European market and provide forecast at sku / style level for France.- Create, present and sell assortments (Apparel, Footwear and Accessories) to Sales Force with products training- Analyze NPD’s market share in order to build category strategy.- Forecast for France at sku/category/season & FY level - Analyze assortment sell out performances- Align with Marketing on seasonal focus to plan stories via different canals.- Create sell in tools for Sales department and sample order.- Develop specific product (SMU) for strategic account needs with the collaboration of the EMEA Merchandisers Show less

  • Assortment/Retail Planner

    Apr 2012 - Oct 2023

  • Merchandiser Manager/ Category Manager

    Apr 2006 - Apr 2012

  • Concession Manager / Store Director

    Nov 2002 - Apr 2006
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  HADDAD BRANDS EUROPE

  Jun 2023 - now

  Europe Category Manager Hosiery & Underwear

  Category Manager Hosiery (socks and boxed set) & Underwear for Kids, Nike, Jordan, Converse, Levis and Polo Ralph Lauren for Europe.