Caitlin Avery

Experience

• 

  J & H Bunn Ltd

  Dec 2010 - Jan 2012

  Executive Assistant

  • Assisted in the project management of the Koch Industries acquisition of J&H Bunn Limited and its 9 group companies• Co-ordinated a head office relocation• Liaised with key stakeholders groups including legal, compliance, tax and corporate• Co-ordinated activities for the amalgamation of legal entities, involving the transfer of all assets and employees to Bunn Fertiliser Limited

• 

  Koch Ag & Energy Solutions, LLC

  Aug 2012 - Jan 2014

  Administration Assistant

  Marketing• Event co-ordination including: Conference and corporate functions, Market Based Management training, local and regional trade shows and sponsored events• Co-ordination of PR and website activities• Company re-brand project• Co-ordination of external communication and public relation projects.Office Management• Estate management liaison including: Quarterly meetings and travel policy meetings• Ordering stationery and other supplies• Contractor management: Contracting work and ensuring project completion• Hotel/ flight / car hire bookings• Office relocation project Show less

• 

  Koch Ag & Energy Solutions, LLC

  Mar 2014 - Jun 2016

  Marketing Assistant

  Bunn Fertiliser Limited is one of the UK’s largest fertiliser manufacturers, with terminals across the UK. As a subsidiary of Koch Fertilizer, LLC, one of the world’s largest producers and marketers of fertiliser, Bunn combines local knowledge with global technology to bring UK agriculture innovative products.Responsibilities in this role include: • Management of effective internal communications, including copy-writing, design and delivery on projects like Bunn’s employee newsletter, and YouTube communication videos• Management of effective external communications with agencies for online and offline projects, including B2B presentations and the Bunn website• Identification, development and delivery of marketing tactics, including advertising campaigns, product collateral co-ordination and promotional activity• Management and delivery of projects - such as regional and national trade shows and company-wide meetings• Monitoring, conducting gap analyses and action findings from metrics, utilising customer retention, marketing plan budgets and website analytics• Ensure compliance and lead record management projects for marketing and the corporate team Show less

• 

  Snap-on Incorporated

  Jul 2016 - Feb 2022

  • Develop marketing strategies and launch plans for diagnostic software and other products as required • Manage and control cost for the assigned section of the marketing budget• Co-ordinate with sales team to support sales efforts with brand and channel partners. Work closely with the sales team management to ensure sales targets are met• Develop materials to support the online and social media strategy to drive and support brands, products and channel partners. Ensure brand consistent messaging is in line with corporate policy• Co-ordinate marketing strategies and efforts to capitalise on economies and ensure consistent messages regarding product positioning and branding• Drives consistent language and messages for the brands and products• Works closely with Product Management to ensure proper marketing messages and co-ordinate release to market for all products• Manages marketing partner relationships including external agencies and print supply• Manage participation in UK projects in relation to marketing activities• Be the active ambassador for the marketing teams adherence to GDPR compliance• Participate and support where required the global marketing objectives for the Diagnostic division• Awareness of work practices SEQ, Quality and EH&S system requirements, department’s objectives and subsequent changes Show less • Deliver all projects on-time and within scope• Develop and provide detailed project plans to monitor and track progress• Manage changes to the project scope, project schedule and project costs • Measure project performance using appropriate tools and techniques• Report and escalate to management as needed• Manage the relationship with the client and all stakeholders• Perform risk management to minimise project risks• Establish and maintain relationships with third parties/vendors• Create and maintain comprehensive project documentation• Delegate project tasks based on an employee's skill set and experience level• Track project performance, specifically to analyse the successful completion of short and long-term goals• Develop spreadsheets, diagrams and process maps to document needs Show less • Manage marketing communication campaigns and software launches to support the diagnostic, equipment and service sales in the UK and North America• Support sales by producing valued and effective tools including presentations, literature, videos and other collateral• Raise brand profile with press releases, testimonials and e-communications• Conduct ongoing competitor research with monthly reports for the UK and North American markets• Implement and integrate best practice methodologies within the marketing team• Support other departments to improve the overall customer experience Show less

  • Marketing Manager (UK Diagnostics and Global Software)

    Jul 2021 - Feb 2022

  • Marketing Manager: Global Software

    Apr 2020 - Feb 2022

  • Project Manager and Marketing Lead

    Apr 2019 - Apr 2020

  • Marketing Lead

    Jul 2016 - Apr 2019
• 

  Active Norfolk

  Feb 2022 - now

  Marketing and Communications Manager