Jeff Smeltzer

Experience

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  MBNA Canada Bank

  Jan 2005 - Jul 2006

  Customer Marketing Specialist

  Major North American bank, which prior to being acquired by Bank of America was the world’s largest credit card issuer. • The Customer Marketing Specialist was a sales position focused at selling to existing customers• Promoted consolidation and balance transfer products to existing clients, bringing in over $100, 000 per month• Was awarded the “Directors Club” for above average monthly sales, an award given to top-tier sales reps on a monthly basis

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  Ottawa Folk Festival

  Jan 2006 - Jan 2008

  Site/Special Event Coordinator

  The Ottawa Folk Festival was a non-profit, volunteer-based organization formed in 1994. It is a community-focused festival that is committed to sustainability and eco-friendly initiatives.As Site/Special Event Coordinator, I was responsible for organizing the festivalproduction timeline, from site planning to post-festival teardown. Working with vendorsand city officials to coordinate permits and licenses.• Created sponsorship information packages• Negotiated over $100,000 in major sponsorship agreements• Managed vendor relations, contract negotiation, and post-event communication• Led a team of volunteers during the festival• Acted as media contact to promote the festival• Managed the creation of advertising materials and website updates • Managed a number of concert series and special events as fundraisers for the festival Show less

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  Eastlink

  Mar 2008 - Mar 2014

  Eastlink was the first Cable Company in Canada to enter the telephone market, and the first communications and Entertainment Company in North America to combine cable, Internet and telephone service in a communications and entertainment bundle. As Online Marketing Manager, I managed online marketing initiatives and website technical projects.• Implemented and managed a successful email marketing strategy engaging current customers and increasing company revenue• Managed the implementation of two corporate re-brands for all online properties• Planned digital marketing campaigns, integrating with social media and traditional marketing initiatives• Oversaw and managed outside agencies• Supervised an internal team of marketers and technical resources Show less In this role, I managed and created marketing content for all internal mediums and email marketing.• Wrote all internal marketing communication (direct mail, bill messages, box messages, on-hold messaging, etc)• Coordinated direct mail campaigns• Scheduled all ad avails nationally• Managed corporate sponsorships for both residential and business• Developed an online strategy to improve customer experience on eastlink.ca and was promoted to the role of Online Marketing Manager Show less

  • Online Marketing Manager

    Aug 2010 - Mar 2014

  • Marketing Coordinator

    Sept 2008 - Aug 2010

  • Commercial Business Representative

    Mar 2008 - Aug 2008
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  Bell Aliant

  Mar 2014 - Sept 2014

  Email Marketing Manager

  Bell Aliant was one of North America’s largest regional telecommunications providers,serving a population of 5.3 million Canadians. As Email Marketing Manager, I managedthe strategy, creation and implementation of email marketing campaigns, KPI's andonline marketing projects.• Created KPI scorecards for all email and online marketing initiatives• Developed email collection strategies increasing email list growth• Delivered weekly reporting of website analytics, insights and recommendations for email programs and online advertising initiatives• Oversaw the selection and onboarding of a new Email Service Provider• Introduced email customer retention strategies reducing unsubscribes• Created a customer segmentation strategy promoting upsell opportunities Show less

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  Norex Web

  Sept 2014 - Jan 2016

  Account Manager

  Norex was an award-winning global web design and online marketing agency that built websites, web applications, and provided clients with inbound marketing solutions. As Account Manager, I headed client services, managed all accounts and projects.• Managed SEO programs and client reporting• Developed new SEO and inbound marketing products• Oversaw inbound marketing strategies including email marketing, social media and blogging• Supervised the agency team, including creative oversight, budgeting and capacity planning• Cultivated relationships with clients increasing client retention• Led business development efforts bringing in over $500,000 in new business Show less

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  The Chronicle Herald

  Mar 2016 - Jan 2017

  Key Account Manager

  The Chronicle Herald is the most comprehensive information source in Atlantic Canada. I directly managed and built relationships with key agency accounts, including implementing strategic plans that utilize all of the Chronicle Herald products and services, including digital, print and speciality publication. • Managed key strategic agency accounts generating over $2,000,000 in print and online advertising sales• Forecasting and tracking key account metrics• Developed long-term relationships with local agencies and marketing specialists• Planned and executed media campaigns for both print and online Show less

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  MetOcean Telematics

  Jan 2017 - Sept 2019

  Marketing and Communications Lead

  MetOcean Telematics develops and manufactures state-of-the-art data acquisition and end-to-end telematics solutions. As Marketing and Communications Lead, I managed marketing projects, led the marketing team, and handled media inquiries.• Oversaw planning and logistics for over 25 annual international trade shows• Developed and managed the company’s strategic marketing plans• Led all marketing projects and achieved 15% annual revenue growth• Managed in-house marketing and agency teams• Implemented online marketing strategy, execution and analysis• Created and managed annual marketing budget• Composed all company press releases acting as the companies main media contact• Increased website visits by 178% in 6 months• Launched a new website with e-commerce functionality and achieved $1,000, 000 + online revenue in 12 months• Completed a corporate rebrand • Secured over $250,000 in grant funding for marketing projects increasing international exposure Show less

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  Medavie Blue Cross / Croix Bleue Medavie

  Oct 2019 - now

  Senior Marketing Advisor, Digital

  For over 75 years, Medavie Blue Cross has been a leading health services partner for individuals, employers and governments across Canada. As the country’s leading Blue Cross plan with over one million card holders, we are a premier all-in-one carrier that provides health, dental, travel, life and disability benefits to individuals and organizations.• Exceeded 2021 and 2022 online sales objectives• Led an SEO project to improve organic web traffic and accessibility onmedaviebc.com (B2B and B2C)• 169.07% online traffic growth to blog content on medaviebc.ca• Managed online content strategy for B2C and B2B audiences• Lead project to create and setup B2C blog on medaviebc.ca website andpromote via social media targeting B2C audience• Implemented SEO plan for medavie.ca to improve organic traffic• 215.05% online traffic growth to medavie.ca• Managed relationships with cross functional team leaders and agencypartners to develop strategies to support digital growth and retention• Developed with agency partners a “Writing for Web” workshop to developmarketing and brand teams online content skills• Led a successful marketing automation integration project Show less